Al Kass Selects Avid to Power State-of-the-Art Broadcast Facility

  Al Kass Selects Avid to Power State-of-the-Art Broadcast Facility

  One of the most innovative sports TV channels in the Middle East, Al Kass
    continues to rely on Avid’s proven and trusted solutions to streamline
                  workflows and accelerate content delivery

IBC 2013

Business Wire

AMSTERDAM -- September 16, 2013

IBC 2013 (Hall 7, Booth #J20) -- Avid® (NASDAQ: AVID) today announced that
Qatar-based Al Kass, one of the most innovative sports TV channels in the
Middle East, will power its new state-of-the-art headquarters with a complete
end-to-end Avid workflow – enabling the media organization to streamline
production, achieve operational efficiencies, and accelerate content creation
and delivery around the world.

This selection represents Al Kass’ continuing investment in Avid’s proven and
trusted solutions. Building upon its current Avid-based news creation and
asset management systems, Al Kass will now be able to quickly and efficiently
create, access, and distribute compelling sports content to its growing
international customer base. Al Kass’ streamlined broadcast infrastructure
will also enable the sports channel to take advantage of future content
monetisation opportunities.

Al Kass will speed the delivery of the local sports content it captures from
Qatar and the Gulf region to broadcasters around the globe, with a tightly
integrated, efficient workflow including Avid ingest servers, shared storage
solutions, remote collaboration capabilities, and the latest versions of
Avid’s industry-standard audio and video editing tools.

Samer Younes, technical advisor at Al Kass, said: “Avid is proven and trusted
in sports video production, and our additional investment will give us
considerable operational efficiencies. In addition, Avid’s openness to
third-party applications means we don’t have to worry about handling multiple
file formats. We can concentrate on what we’re best at - delivering compelling
content to audiences both in Qatar and to international broadcasters.”

Tom Cordiner, vice president of international sales at Avid, added: “As one of
the most innovative sports channels in the Middle East, Al Kass has put its
continuing trust in Avid to become the technical foundation of its new
state-of-the-art broadcast facility. With this most recent decision to select
Avid, Al Kass is positioned not only to streamline workflows and speed content
delivery today; it also now has built-in flexibility to prepare for the
demands of tomorrow’s rapidly changing competitive media landscape.”

The new investment comprises ten Avid ISIS® 7000 32TB shared storage solutions
– including the upgrade of four existing ISIS systems; one Avid ISIS 2000
storage solution; eight Avid AirSpeed® 5000 DNxHD 120 ingest servers; licenses
of Avid Interplay® Central for remote working; licenses of the
industry-standard pro video editing solution, Avid Media Composer® 7; a System
5-MC 24-fader mixing control surface and an Avid Pro Tools® |HDX audio mixing
and editing system.

The Avid Professional Services team consulted extensively with Al Kass to
plan, design and roll out its end-to-end Avid media workflow. The installation
will be completed in September 2013.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit,
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© 2013 Avid Technology, Inc. All rights reserved. AirSpeed, Avid, the Avid
logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks
or registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective


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