Stay Plugged in After a Power Outage to Remain Safe, Comfortable

  Stay Plugged in After a Power Outage to Remain Safe, Comfortable

Business Wire

MILWAUKEE -- September 16, 2013

Staying plugged in after a power outage can be the difference between comfort
and chaos.

Whether the power loss is caused by a hurricane, blizzard, tornado, or another
sudden natural disaster, communication and access to up-to-date information is
critical for families during an emergency. Fortunately, with a little
planning, there are ways to stay plugged in when the power goes out.

September is National Preparedness Month, sponsored by the Federal Emergency
Management Agency (FEMA). All month long, GE Generator Systems — a coalition
member of FEMA’s Ready campaign — is educating the public about the importance
of home emergency preparedness.

Perhaps the easiest way to stay connected during an extended power outage is
by supplying power to your home with a home generator system, which turns on
automatically when a home’s utility power is interrupted.

“A standby generator system keeps a household powered, even if the
neighborhood is left in the dark,” said Amanda Grandy, marketing manager for
Briggs & Stratton® (NYSE: BGG) Standby Power, exclusive licensee of GE
Generator Systems. “This means you can power computers, TVs and radios, and
charge cell phones or cordless phones — everything you need to stay connected
during an emergency.”

Backup generators provide power to a household’s large appliances when the
main power source is down. Common home appliances operated by a standby
generator include air conditioners, heaters, refrigerators, electric stoves,
clothes washers/dryers and lights.

“A standby generator offers a backup power source for a home, but what it
really gives a family is the peace of mind that their household will be
prepared when disaster strikes,” Grandy said. “However, it’s important to
remember that standby generators must be professionally installed, so planning
ahead is important.”

Even without an automatic standby generator system, families can take steps to
stay connected when the lights go dark. Online mobile devices and mobile smart
phones with Internet access allow information to continue to flow into the
home.

First, make sure you have a power source for these devices if the power goes
out, such as an inverter, solar charger or car charger. Then, investigate
local and national information sources, such as these:

  *Local city, utility and public safety departments. Oftentimes, these
    departments allow citizens to sign up for mobile alerts via text messaging
    or email to notify them of impending emergencies and clean-up efforts.
  *Local news stations routinely offer mobile alerts that can be sent
    directly to your phone for free.
  *Sites such as Nixle.com allow you to sign up for a free emergency alert
    service and, after entering your zip code, receive tailored notifications
    and advisories via text message or email from local government and safety
    agencies.
  *Several apps available for iPhones or Android smart phones including The
    Weather Channel and Storm Spotter have free mobile weather alerts offering
    local weather radar and forecasts — a big benefit if you’re stuck without
    power in the middle of a storm. The Pacific Disaster Center’s Disaster
    Alert app allows users to track impending natural disasters world wide — a
    great tool for those in hurricane-threatened states.
  *Websites keep you informed, too. Visit ready.gov for a variety of
    additional emergency preparedness tips to get ready for the unexpected and
    keep your family safe.

To learn more about how a standby generator can prepare a home for an
emergency power outage, visit www.gegenerators.com.

About Briggs & Stratton Corporation
Briggs & Stratton Corporation (NYSE: BGG), headquartered in Milwaukee,
Wisconsin, is the world’s largest producer of gasoline engines for outdoor
power equipment. Its wholly owned subsidiaries include North America’s number
one marketer of portable generators and pressure washers, and it is a leading
designer, manufacturer and marketer of lawn and garden and turf care through
its Simplicity^®, Snapper^®, Ferris^®, Murray^®, Branco^® and Victa^® brands.
Briggs & Stratton products are designed, manufactured, marketed and serviced
in over 100 countries on six continents.

About GE
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website atwww.ge.com.

Contact:

Swanson Russell
Jeff Salem, 402-437-6409
jeffs@swansonrussell.com