Consumers Help Drive $4 Million Donation to Stand Up To Cancer® by Choosing MasterCard

  Consumers Help Drive $4 Million Donation to Stand Up To Cancer® by Choosing

Funds Raised through MasterCard's ‘Dig In & Do Good’™ Campaign to be Presented
              to SU2C On-Field During the 2013 MLB World Series

Business Wire

PURCHASE, N.Y. -- September 16, 2013

MasterCard announced today that the company has reached its goal of raising $4
million for Stand Up To Cancer® (SU2C) through the Dig In & Do Good campaign.
MasterCard will present the fundraising contribution to SU2C on-field during
the 2013 World Series. Through the program, which launched at the MLB All-Star
Game in July, MasterCard made a one cent donation to SU2C when cardholders
spent $10 or more for a meal using their MasterCard cards, up to $4 million

“We’re proving that every penny counts in the fight against cancer and thanks
to our generous cardholders we’ve raised more than $16 million to date for
this very important cause,” said MasterCard Group Executive of U.S. Market
Development Craig Vosburg. “Dig In & Do Good is a great example of how we’re
working to build programs that help our cardholders, issuers and merchant
partners come together to stand up for a cause that is personal for so many of
us. It’s a simple program with a significant outcome.”

“The Dig In & Do Good program proves that when we come together – companies,
consumers and ambassadors – we can make an impact against this awful disease
that will directly affect one in two men and one in three women in their
lifetimes,” said Stand Up To Cancer co-founder Sue Schwartz. “We couldn’t
carry out our mission to accelerate the pace of research and deliver new
treatments quickly without the support we receive from consumers and
collaborators like MasterCard and MLB. It’s a cause that unites us all.”

“With millions of cardholders who are as vast and varied as the card programs
we deliver we knew we needed to build a program that is simple to engage in
and drives meaningful impact for a cause people are passionate about,” said
Group Executive, U.S. Marketing, Cheryl Guerin. “We’re now three years in to
our engagement with Stand Up To Cancer and every time we wrap an initiative
like this we are astonished at the outpouring of support from our cardholders,
issuers and restaurant industry partners.”

The Quest to Do Good Continues

Over the past three years, MasterCard has contributed over $16 million to
SU2C’s efforts to raise funds for research and to help make everyone diagnosed
with cancer a survivor. For more information about how you can get involved,

About MasterCard

MasterCard (NYSE: MA),,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Pioneers Blog and subscribe for the latest news on
the Engagement Bureau.

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to
get new therapies to patients quickly and save lives now. SU2C, a program of
the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable
organization, was established in 2008 by film and media leaders who utilize
the industry’s resources to engage the public in supporting a new,
collaborative model of cancer research, and to increase awareness about
progress being made in the fight against the disease. As SU2C’s scientific
partner, the American Association for Cancer Research (AACR) and a Scientific
Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct
rigorous, competitive review processes to identify the best research proposals
to recommend for funding, oversee grants administration, and provide expert
review of research progress.

Photos/Multimedia Gallery Available:



Sarah Ely, 914-249-6714
Robertson Schwartz Agency/Stand Up To Cancer
Angee Jenkins, 310-395-6622
Stand Up To Cancer
Maurine Slutzky, 213-240-3923
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