Starbucks Unveils Two Iconic Flagship Stores in China

  Starbucks Unveils Two Iconic Flagship Stores in China

 Stores feature innovative, new concepts, including a “coffee tribute” design
    and an “eclectic chic” 24-hour store, to elevate the unique Starbucks
Experience and the local community connection for customers in Beijing, China

Business Wire

BEIJING -- September 16, 2013

Starbucks Coffee Company (NASDAQ: SBUX) today opened two flagship stores in
China featuring new, bold design concepts to delight customers with an
elevated Starbucks Experience. Starbucks China unveiled a ‘coffee tribute’
store at the prestigious Kerry Center in Beijing celebrating Starbucks coffee
heritage and leadership, as well as an ‘eclectic chic’ 24-hour store in the
heart of the cosmopolitan Taikoo Li Sanlitun district of Beijing that is
symbolic of the energetic pulse of modern China.

Starbucks partners at the Starbucks Kerry Center 'coffee tribute' store
(Photo: Business Wire)

Starbucks partners at the Starbucks Kerry Center 'coffee tribute' store
(Photo: Business Wire)

“We are very proud of these two new iconic flagship stores in China. The new
stores celebrate the unique place that coffee has in the daily lives of
Chinese customers, and are a reflection of our near 15-year journey in China
since we opened our first store in Beijing in 1999,” said John Culver,
Starbucks Group President, China and Asia Pacific, Channel Development and
Emerging Brands. “These new stores reflect our commitment to consistently
elevate the Starbucks Experience while achieving the balance between
representing our 42-year coffee heritage and China’s modern lifestyle.”

The new flagship stores in China were designed by members of the in-house
Starbucks Global Design team and the local Starbucks China Design Studio, one
of eighteen international design offices worldwide. This close collaboration
between the global and local teams has ensured the stores reflect Starbucks
passion for coffee; sharing Starbucks coffee knowledge and culture with
Chinese customers, while paying deep respect to the coffee culture and
tradition in China.

As a ‘coffee tribute’ store, the Kerry Center flagship store is a two-story
design, built with coffee bars on both the lower and upper levels. The upper
bar houses ‘The Starbucks Coffee Workshop,’ which invites customers to
experience and discover Starbucks® unique coffees, celebrated by origin, while
enjoying the finest hand-crafted espresso-beverages made by Starbucks highly
trained baristas, certified as part of the Black Apron™ program and denoted by
the signature black aprons. This unique store also features locally-relevant
design elements, by local artists, to bring-to-life the Starbucks bean-to-cup
journey and coffee heritage. Both the lower and upper level bars are carved
and inked with visual images telling the story of how coffee beans are grown,
sourced and processed, executed through a creative and modern interpretation
of Chinese brush painting. Contemporary furniture combined with locally
sourced artifacts, such as mooncake molds and repurposed Chinese blue
ceramics, together with beautiful accent lighting and art, deliver an
unparalleled Starbucks Experience that is distinctive to the Capital’s rich
culture and traditions.

Reflecting the energy of a 24-hour store in one of the most current and
cosmopolitan lifestyle sites in China, the bold design of the Taikoo Li
Sanlitun store welcomes customers who want their coffee on-the-go in this
fast-moving, energetic site, and embraces customers who want a respite to
connect with friends while enjoying a refreshing beverage. The
ceiling-to-floor glass windows at the store present a view of the site’s
courtyard, a meeting point of China’s young and cosmopolitan people, and the
window side bar and patio seats allow customers to enjoy the ever-changing
view of the outdoor scape, drawing upon the energetic pulse of the crowd. On
the weekend, live music fills the second floor of the store, called ‘Club
1971,’ in honor of the year that Starbucks was founded; bringing people
together and giving aspiring musicians a stage to showcase their talent.

“We have been embraced so richly and warmly in China and the flagship stores
are our way of celebrating the local community and our customer connection
through tangible expressions of the inspiration we drew from Chinese culture,
art, music and most importantly, the optimistic and positive energy of its
people. Today is a proud moment as we peer into the future of the Starbucks
Experience in China with the opening of these two iconic flagship stores,”
added Culver.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at

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Starbucks Media Contact:
Christina McPherson
+1 (206) 318-7100
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