Localpoint Customer Cabela’s Earns Gold Spot in Retail TouchPoints’ Store Operations Superstar Awards for Innovative Mobile

  Localpoint Customer Cabela’s Earns Gold Spot in Retail TouchPoints’ Store
  Operations Superstar Awards for Innovative Mobile Strategy

Business Wire

AUSTIN, Texas -- September 16, 2013

Digby® today announced Retail TouchPoints has awarded Cabela's Incorporated,
the World's Foremost Outfitter® of hunting, fishing and outdoor gear,the gold
placement in the mobile technology category of the 2013 Retail TouchPoints
Store Operations Superstar Awards. Cabela’s leads the category based on its
successful mobile customer engagement and marketing strategy powered by
Localpoint, the leading location-based mobile marketing and analytics software
by Digby. The awards recognize retail companies executing the most innovative,
successful store operations strategies related to workforce management, mobile
technology, loss prevention, customer engagement and inventory management.

“We’re honored that Retail TouchPoints recognizes Cabela’s mobile strategy as
an innovative and successful customer-focused initiative,” said Greg Hickman,
Mobile Marketing Manager, Cabela’s. “Our goal is to provide value and enhance
our customers’ experience, whether they are at home, in the store or enjoying
the outdoors. Mobile technology provides us the unique opportunity to engage
shoppers in a more relevant way at the right time in their purchase decision.”

With Localpoint embedded in their mobile app, Cabela’s is able to boost
in-store traffic through contextual mobile marketing, engage shoppers and
gather web-style analytics for the physical store locations.

“In our years working with Cabela’s, on everything from mobile commerce to
mobile marketing, we have seen them consistently excel in every mobile
initiative,” said David Sikora, founder and CEO of Digby. “Cabela’s
location-based mobile marketing strategy has been no exception. Cabela’s
really understands what it takes to offer customers a personalized,
omni-channel shopping experience, and we’re proud to be its longstanding
partner in mobile strategy.”

About Cabela’s Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading
specialty retailer, and the world's largest direct marketer, of hunting,
fishing, camping and related outdoor merchandise. Since the Company's founding
in 1961, Cabela's® has grown to become one of the most well-known outdoor
recreation brands in the world, and has long been recognized as the World's
Foremost Outfitter®. Through Cabela's growing number of retail stores and its
well-established direct business, it offers a wide and distinctive selection
of high-quality outdoor products at competitive prices while providing
superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit
card, which serves as its primary customer loyalty rewards program. Cabela's
stock is traded on the New York Stock Exchange under the symbol "CAB".

About Digby

Digby leverages mobile and location technologies to help brands achieve their
strategic omni-channel goals – to drive store traffic through
location-relevant marketing, engage with consumers in the brick and mortar
store, and provide web-style analytics about consumer behavior in store
locations – all through their own branded mobile experience. Through the
Localpoint® Mobile Platform, Digby delivers hosted software, rich mobile
application SDKs and full-service, turnkey mobile solutions designed for
smartphones and mobile websites, allowing brands to attract, influence and
ultimately improve the relationship with their customers. Digby, powering
millions of apps in thousands of locations around the world, has been enabling
top brands since 2006 including Bed Bath and Beyond, HP, Cabela’s, RadioShack,
Orvis and many more. Learn more about Digby at www.digby.com.


For Cabela’s Incorporated
Chris Gay, 308-255-2905
Joe Arterburn, 308-255-1204
For Digby
Ketner Group
Catherine Seeds and Caitlin New, 512-794-8876
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