Honda's Project Drive-In Increases Support of Threatened Theaters: Delivery of Digital Projectors Raised to Nine

Honda's Project Drive-In Increases Support of Threatened Theaters: Delivery of
                      Digital Projectors Raised to Nine

-Project Drive-In already has saved five drive-ins as the end of 35mm film
distribution puts many in jeopardy of closure

-Public encouraged to vote at www.projectdrivein.com to determine which four
additional theaters will receive digital projectors to remain open

PR Newswire

TORRANCE, Calif., Sept. 16, 2013

TORRANCE, Calif., Sept. 16, 2013 /PRNewswire/ --Based on the overwhelming
response from fans and communities across the country for Project Drive-In,
Honda is adding four more digital projectors to its national effort to save
drive-ins facing closure due to the end of 35mm film distribution. This
brings to nine the total number of drive-in theaters aided by the program.
Voters can continue to visit www.projectdrivein.com to help determine which of
the remaining 116 participating drive-ins, will be awarded one of the four
additional digital projectors.

(Logo: http://photos.prnewswire.com/prnh/20130916/LA80096LOGO)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

The four additional winning theaters will be announced on Sept. 23. Christie
Digital Systems USA, the largest manufacturer of DLP Cinema® projectors,
supplied of the all projectors for Project Drive-In and contributed two of the
four additional projectors for this renewed effort at no added cost to Honda's
program.

Thanks to the more than two million votes already received at
projectdrivein.com five drive-in theaters (in alphabetical order)—99W Drive-In
(Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham,
Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco,
Maine)—will receive a digital projector donated by the automaker.

As 35mm film distribution comes to a close at the end of this year, hundreds
of additional drive-in theaters risk potential closure because of the costly
switch to digital projection, estimated at $75,000+ per screen. Project
Drive-In launched on Aug. 9 by Honda to raise community awareness of the
plight of drive-ins, awards digital projectors to drive-ins and to provide
simple ways for people to get involved in an effort to ensure that this
historic part of American cinema and car culture continues to lives on.

Visitors to the Project Drive-In website are encouraged to share information
about the program with family and friends via social media, email or texts,
pledge to see one movie at their local drive-in. Those who strive to show
their support can visit www.projectdrivein.com to contribute to the national
save-the-drive-in fund to help keep more drive-ins in business.

All winning theaters will host a celebration that includes a special screening
of Sony Pictures Animation's Cloudy with a Chance of Meatballs 2, in theaters
everywhere on Sept. 27.

"The emotional reactions we received from the first five winning drive-ins
helped us realize the real world impact Project Drive-In is having on these
small businesses and their surrounding communities," said Alicia Jones,
Manager of Honda & Acura Social Marketing at American Honda Motor Co., Inc.
"With such widespread participation by communities across the nation, we are
honored to increase our support of even more drive-in theaters and continue
to rally the public to help keep the spirit and experience of drive-ins alive
and well for years to come."

About Honda
Honda offers a complete lineup of cars and trucksthrough a network of more
than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of
the Civic model, with more than 30 years of producing automobiles in the
region, which began with the Accord in Marysville, Ohio, in November 1982.
Having produced more than 25 million vehicles in North America through 2012
using domestic and globally sourced parts, Honda currently operates 14 major
manufacturing facilities in NorthAmerica, producing a wide range of Honda
automobiles, all-terrain vehicles, power equipment products, engines
andtransmissions.

About Cloudy with a Chance of Meatballs 2
Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's
mouth-watering comedy left off. Inventor Flint Lockwood thought he saved the
world when he destroyed his most infamous invention -- a machine that turned
water into food causing cheeseburger rain and spaghetti tornadoes. But Flint
soon learns that his invention survived and is now creating food-animals –
"foodimals!"Flint and his friends embark on a dangerously delicious mission
to battle hungry tacodiles, shrimpanzees, hippotatomuses, cheespiders and
other foodimals to save the world – again!Directed by Cody Cameron and Kris
Pearn.Screenplay by Erica Rivinoja and John Francis Daley & Jonathan
Goldstein.Story by Phil Lord & Christopher Miller and Erica
Rivinoja.Inspired by the book Cloudy with a Chance of Meatballs written by
Judi Barrett and illustrated by Ron Barrett.Produced by Pam Marsden and Kirk
Bodyfelt.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and
is a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925). Consistently
setting the standards by being the first to market some of the world's most
advanced projectors and complete system displays, Christie is recognized as
one of the most innovative visual technology companies in the world. From
retail displays to Hollywood, mission critical command centers to classrooms
and training simulators, Christie display solutions and projectors capture the
attention of audiences around the world with dynamic and stunning images.
Visit www.christiedigital.com.

SOURCE American Honda Motor Co., Inc.

Website: http://www.honda.com
Website: http://www.projectdrivein.com
Website: http://www.christiedigital.com
Contact: Chris Martin, Torrance, +1-310-783-3164
 
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