Ogilvy & Mather Acquires A Majority Stake In PennyWise, A Leading Digital
Technology And Production Company In India
NEW YORK, Sept. 13, 2013
Acquisition further strengthens O&M's global digital capabilities and
NEW YORK, Sept. 13, 2013 /PRNewswire/ -- Ogilvy & Mather (O&M), a division of
WPP, has agreed to acquire a majority stake in PennyWise Solutions Pvt. Ltd.
("PennyWise"), one of India's leading digital technology and production
Founded in 2003 and based in Hyderabad, PennyWise offers a wide range of
digital services, including custom application development, mobile application
development, SEO, digital listening, online consumer response management
systems, data analytics and business intelligence, network support and
infrastructure management services.
The deal advances Ogilvy & Mather's digital strategy in Asia Pacific, aligning
its existing excellence in digital strategy and creative with the technical
and production strengths of PennyWise.
Piyush Pandey, executive chairman and creative director, Ogilvy South Asia,
said, "PennyWise are, quite simply, the best digital technology and production
professionals in the business. This is a strategic investment. It will combine
the digital skills and services of both companies to deliver solutions for our
PennyWise has a global customer base, covering Europe and North America, as
well as India. Its current client portfolio includes Vodafone India, Johnson
& Johnson and WPP agencies like Ogilvy&Mather and Soho Square.
"Not only is this acquisition critical to our digital growth in India, it is
vital to the O&M network for the entire APAC region and across the globe,"
explained Brandon Berger, O&M's Worldwide Chief Digital Officer. "PennyWise is
an important pillar to our O&M network strategy of deepening our digital
resources and capabilities worldwide."
This investment also marks a further step towards WPP's declared goal of
developing its networks in fast-growth and important markets and sectors.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in
the world. It was named both the Cannes Lions Network of the Year and the
EFFIEs World's Most Effective Agency Network for two consecutive years, 2012
and 2013. The company is comprised of industry leading units in the following
disciplines: advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications; direct,
digital, promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist communications.
O&M services Fortune Global 500 companies as well as local businesses through
its network of more than 500 offices in 126 countries. It is a WPP company
(NASDAQ: WPPGY). For more information, visithttp://www.ogilvy.com/, or follow
Ogilvy on Twitter at@Ogilvyand on Facebook.com/Ogilvy.
PennyWise Solutions was started by a small group of BITS Pilani graduates in
2003. PennyWise Solutions (PennyWise) is a full service digital and software
solutions provider based in Hyderabad, India. PennyWise leverages its in-depth
understanding of Social, Mobile, Analytics and Cloud (SMAC) to deliver
integrated digital solutions.
The company's range of technology offerings and service delivery capabilities
oCustom application development across web and mobile
oOnline commerce and enterprise eCommerce applications
oEnterprise content management solutions
oCustom social media monitoring and decisioning platforms
oSEO and SEM services
oCustomer interaction management services
oData, analytics and BI solutions
Backed by a state of the art facility, process maturity, flexibility in
delivery, cost effective solutions and a team that is deeply passionate about
anything digital, PennyWise has deployed solutions to companies across the
PennyWise was awarded Best Small IT & ITES Company at Dun & Bradstreet –
Fullerton India SME Awards 2008. In 2011, PennyWise was shortlisted for
NASSCOM EMERGE 50 Awards, as well for top 30 ET Now Leaders of Tomorrow 2011
SOURCE Ogilvy & Mather
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