President's Choice® Children's Charity helps fight childhood hunger
CHARLOTTETOWN, Sept. 13, 2013 /CNW/ - In grocery stores across the country,
the President's Choice(®) Children's Charity's Your Small Change Can Make a
Big One campaign starts today. This campaign aims to raise funds to fight
childhood hunger, as well as help families whose children have physical or
Customers can provide support by donating $2 at the checkout at participating
Loblaw banner grocery stores in Prince Edward Island like, Atlantic
Superstore(®), nofrills(®) and Atlantic Save-Easy(® )or online at
www.pc.ca/charity. The campaign runs from September 13 - 26.
"President's Choice(®) Children's Charity strives to help kids live up to
their full potential and when children go to school hungry that just isn't
possible," said Colin Nicolle, member of President's Choice(®) Children's
Charity Board of Directors and vice-president, Pricing and Promotions,
Atlantic, Loblaw Companies Limited (Loblaw). "Funds raised during the next two
weeks will go to help children in our communities get access to healthy
breakfasts, lunches and snacks."
President's Choice(®) Children's Charity's fight against childhood hunger is
primarily delivered through a long-term premier sponsorship of Breakfast for
Learning and the PCCC Basic Needs Brighter Future Program in partnership with
Boys & Girls Clubs of Canada.
"Research has shown that 31 per cent of elementary school students and 62 per
cent of secondary school students do not eat breakfast on a daily basis. While
there are many reasons children go to school hungry, we know that school
nutrition programs provide one solution," said Samantha David, Executive
Director at Breakfast for Learning. "President's Choice(®) Children's
Charity has been instrumental in helping us support the nutritional health and
long term well-being of Canadian children."
President's Choice(®) Children's Charity's goal is to raise $5 million
nationally. To help reach this goal, Loblaw Companies will donate $1 million
and is supporting an employee led fundraising campaign, with raffles, bake
sales and a special challenge by four executives who will spend a day without
food, to raise money.
One hundred per cent of the money raised goes towards supporting nutrition
programs, as well as children with developmental or physical disabilities. In
2012, thanks to the generosity of customers, donors and the support of
employees in Prince Edward Island, President's Choice(®) Children's Charity
awarded $115K to 3 families and 41 nutrition programs that serve more than
3,300 students across the province.
Make a Positive Difference in the Community is one of the five corporate
social responsibility principles that shape the way Loblaw conducts business.
Fundraising initiatives in support of President's Choice(®) Children's
Charity is just one example of how Loblaw banner stores continue to be active
in communities on national, regional and local levels. Among other activities,
Loblaw banner stores host national food drives to help address hunger across
For more information about President's Choice(®) Children's Charity and to
apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children
across Canada, with a focus on supporting children with disabilities and
fighting childhood hunger. The cost of administration and operations of the
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of
every dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in which
they are raised. Since 1989, the Charity has awarded more than $86 million,
supporting more than 1.3 million children. For more information on the
President's Choice(®)( )Children's Charity or to donate online, visit
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
134,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(® )brands. In addition, the Company makes available to consumers
President's Choice Financial(® )services and offers the PC(®) points and PC
Plus™ loyalty program.
SOURCE President's Choice Children's Charity
For more information or to schedule an interview: Loblaw Public Relations on
behalf ofPresident's Choice®Children's Charity
Mark Boudreau, Director, Corporate Affairs firstname.lastname@example.org or (902)
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