President's Choice® Children's Charity helps fight childhood hunger

President's Choice® Children's Charity helps fight childhood hunger 
CHARLOTTETOWN, Sept. 13, 2013 /CNW/ - In grocery stores across the country, 
the President's Choice(®) Children's Charity's Your Small Change Can Make a 
Big One campaign starts today. This campaign aims to raise funds to fight 
childhood hunger, as well as help families whose children have physical or 
developmental disabilities. 
Customers can provide support by donating $2 at the checkout at participating 
Loblaw banner grocery stores in Prince Edward Island like, Atlantic 
Superstore(®), nofrills(®) and Atlantic Save-Easy(® )or online at The campaign runs from September 13 - 26. 
"President's Choice(®) Children's Charity strives to help kids live up to 
their full potential and when children go to school hungry that just isn't 
possible," said Colin Nicolle, member of President's Choice(®) Children's 
Charity Board of Directors and vice-president, Pricing and Promotions, 
Atlantic, Loblaw Companies Limited (Loblaw). "Funds raised during the next two 
weeks will go to help children in our communities get access to healthy 
breakfasts, lunches and snacks." 
President's Choice(®) Children's Charity's fight against childhood hunger is 
primarily delivered through a long-term premier sponsorship of Breakfast for 
Learning and the PCCC Basic Needs Brighter Future Program in partnership with 
Boys & Girls Clubs of Canada. 
"Research has shown that 31 per cent of elementary school students and 62 per 
cent of secondary school students do not eat breakfast on a daily basis. While 
there are many reasons children go to school hungry, we know that school 
nutrition programs provide one solution," said Samantha David, Executive 
Director at Breakfast for Learning. "President's Choice(®) Children's 
Charity has been instrumental in helping us support the nutritional health and 
long term well-being of Canadian children." 
President's Choice(®) Children's Charity's goal is to raise $5 million 
nationally. To help reach this goal, Loblaw Companies will donate $1 million 
and is supporting an employee led fundraising campaign, with raffles, bake 
sales and a special challenge by four executives who will spend a day without 
food, to raise money. 
One hundred per cent of the money raised goes towards supporting nutrition 
programs, as well as children with developmental or physical disabilities. In 
2012, thanks to the generosity of customers, donors and the support of 
employees in Prince Edward Island, President's Choice(®) Children's Charity 
awarded $115K to 3 families and 41 nutrition programs that serve more than 
3,300 students across the province. 
Make a Positive Difference in the Community is one of the five corporate 
social responsibility principles that shape the way Loblaw conducts business. 
Fundraising initiatives in support of President's Choice(®) Children's 
Charity is just one example of how Loblaw banner stores continue to be active 
in communities on national, regional and local levels. Among other activities, 
Loblaw banner stores host national food drives to help address hunger across 
For more information about President's Choice(®) Children's Charity and to 
apply for a grant please visit or call 1-866-996-9918. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on supporting children with disabilities and 
fighting childhood hunger. The cost of administration and operations of the 
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of 
every dollar donated goes to helping kids and their families. The Charity 
offers funding across Canada and dollars are granted in the region in which 
they are raised. Since 1989, the Charity has awarded more than $86 million, 
supporting more than 1.3 million children. For more information on the 
President's Choice(®)( )Children's Charity or to donate online, visit 
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(® )brands. In addition, the Company makes available to consumers 
President's Choice Financial(® )services and offers the PC(®) points and PC 
Plus™ loyalty program.

SOURCE  President's Choice Children's Charity 
For more information or to schedule an interview: Loblaw Public Relations on 
behalf ofPresident's Choice®Children's Charity 
Mark Boudreau, Director, Corporate Affairs or (902) 
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CO: President's Choice Children's Charity
ST: Prince Edward Island
NI: *  
-0- Sep/13/2013 17:26 GMT
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