Mazda's 'Monotsukuri Innovation' Receives METI Minister's Award

Mazda's 'Monotsukuri Innovation' Receives METI Minister's Award at the 5th
Monodzukuri Nippon Grand Award 
Tokyo, Sept 13, 2013 - (JCN Newswire) -  Mazda Motor Corporation has received
the Minister of Economy, Trade and Industry's Award (Manufacturing and
Production Process Category) at the 5th Monodzukuri Nippon Grand Award
ceremony, for the merit of Mazda's "Monotsukuri Innovation"
which revolutionized manufacturing ideas in the automotive industry. 
Mazda's Monotsukuri Innovation is a company-wide structural reform
activity, the scope of which cuts across not just production processes but also
R&D and purchasing as well. Mazda's Monotsukuri Innovation was
launched in 2006, and has since achieved over a 30 percent improvement in
development efficiency while streamlining production facility and tooling
investment by over 20 percent. This activity enabled the efficient development
of high-quality products brought to market in a timely manner. It also helped
the company attain a highly efficient production system which can adapt to
changing market conditions such as a sudden change of popular selling products.
Substantial benefits are realized not just for the products with SKYACTIV
technology but also for the overall business as well. 
The Minister of Economy, Trade and Industry's Awards (Manufacturing and
Production Process Category) acknowledge individuals or groups who have created
a production revolution through the introduction and development of
ground-breaking systems or techniques in manufacturing or production processes.
This is the first time for Mazda to receive the Minister of Economy, Trade and
Industry's Award (Manufacturing and Production Process Category.) 
Note: Monodzukuri Nippon Grand Awards are commendations from the Prime
Minister which were established with the goal of furthering the ambitions of
the talented people who support monodzukuri and informing society about their
existence, in order to develop and pass on the monodzukuri that has supported
Japan's industry and culture to future generations. Through the
cooperation of four ministries - the Ministry of Economy, Trade and Industry;
the Ministry of Education, Culture, Sports, Science and Technology; the
Ministry of Health, Labor and Welfare; and the Ministry of Land,
Infrastructure, Transport and Tourism - the awards are held every two years and
were initiated in 2005. 
About Mazda 
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and
soon branched out into production of trucks for commercial use. In the early
1960s, Mazda launched its first passenger car models and began developing
rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today
ranks as one of Japan's leading automakers, and exports cars to the United
States and Europe for over 30 years. For more information, please visit 
Ms. Mayumi Handa
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