IBC 2013: Eutelsat and Samsung Announce a Partnership to Promote Ultra HD

  IBC 2013: Eutelsat and Samsung Announce a Partnership to Promote Ultra HD

Consumer electronics leader and pioneer Ultra HD satellite operator combine
their skills for Ultra HD promotion

PR Newswire

AMSTERDAM, LONDON and PARIS, September 13, 2013

AMSTERDAM, LONDON and PARIS, September 13, 2013 /PRNewswire/ --

Eutelsat Communications (Euronext Paris: ETL) and Samsung Electronics today
announced an agreement to combine their industry-leading expertise to partner
on the promotion of Ultra HD. The two companies have launched a dedicated
Ultra HD satellite channel that can be received directly by Samsung's latest
Ultra HD TVs with embedded satellite receivers and incorporating the Samsung
Evolution Kit which enables support of current and future transmission

The Ultra HD channel has been launched on the EUTELSAT 10A satellite that
provides full European coverage, enabling Samsung to reach exhibitions,
industry shows, point-of-sale outlets and other promotional venues for
demonstration on its expanding range of Ultra HD consumer displays. With over
eight million pixels, four times the resolution of today's Full HD displays,
Ultra HD enables viewers to sit closer to the screen and benefit from a much
higher immersion.This enhanced viewing experience is demonstrated using Ultra
HD content which has been specially produced by Samsung and Eutelsat to
showcase the benefits of this new technology.

"Ultra HD is the future of television because, not only offers a superior user
experience but also creates exciting new opportunities for the whole TV
industry. The Ultra HD technology is now a commercial viability and we hope
that our collaboration with Eutelsat will become the tipping point for a wider
cooperation across the industry for the acceleration of the standardisation
and deployment of Ultra HD TV services," said Vassilis Seferidis, Director,
European Business Development of Samsung Electronics.

Jean-François Leprince-Ringuet, Eutelsat's Chief Commercial Officer, added:
"Having launched Europe's first demonstration broadcasts ofUltra HD in
January this year, we are delighted to partner with Samsung on building
areliable and efficient end-to-end 4k distribution chain. The insight and
experience we are gaining of Ultra HD is constantly strengthening our
capability to respond to broadcasters, pay-TV operators and service providers
who are preparing to introduce consumers to a viewing experience that is
literally out of this world."

About Eutelsat Communications

With capacity commercialised on 32 satellites delivering reach of Europe, the
Middle East, Africa, Asia, significant parts of the Americas and the
Asia-Pacific, Eutelsat Communications (Euronext Paris: ETL, ISIN code:
FR0010221234) is one of the world's leading satellite operators. As of 30 June
2013, Eutelsat's satellites were broadcasting more than 4,600 television
channels to over 200 million cable and satellite homes in Europe, the Middle
East and Africa. The Group's satellites also provide a wide range of services
for TV contribution, corporate networks and fixed and mobile broadband
markets. Headquartered in Paris, Eutelsat and its subsidiaries employ over 780
commercial, technical and operational professionals from 30 countries.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 270,000 people across 79
countries with annual sales exceeding KRW 201 trillion. To discover more,
please visit http://www.samsung.com.

SOURCE Eutelsat Communications & Samsung

Contact: For further information: Press: Vanessa O'Connor, Tel: + 33 1 53 98
37 91, voconnor@eutelsat.fr ; Frédérique Gautier, Tel: + 33 1 53 98 37 91,
fgautier@eutelsat.fr ; Marie-Sophie Ecuer, Tel: + 33 1 53 98 37 91,
mecuer@eutelsat.fr ; Investors and analysts: Leonard Wapler, Tel. : +33 1 53
98 31 07/35 30, investors@eutelsat-communications.com
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