Crumbs Bake Shop Adds Gluten-Free

                      Crumbs Bake Shop Adds Gluten-Free

The Nation's Largest Specialty Cupcake Retailer Adds a Stand Alone Gluten-Free
NYC Shop

PR Newswire

NEW YORK, Sept. 13, 2013

NEW YORK, Sept. 13, 2013 /PRNewswire/ --Crumbs Bake Shop, Inc. (NASDAQ:
CRMB), the nation's largest specialty cupcake retailer announces the planned
opening of the company's first-ever gluten-free store in October, 2013.
Located in New York City's Greenwich Village (37 E. 8th St., between
University and Broadway), Crumbs Gluten Free will feature the same cupcakes,
cookies, brownies and pastries that the brand is known for in gluten-free
versions. This new assortment will be baked at a completely gluten and
peanut-free bakery and delivered fresh daily to the store. In addition to the
cupcakes and pastries for which Crumbs Bake Shop is famous, Crumbs Gluten Free
will also offer gluten-free breads, quiches, pies, tarts and more.

"By adding gluten-free alternatives to our already distinctive assortment of
gourmet cupcakes and desserts, we are truly opening our doors to a whole new
group of consumers who may not have had the chance to taste our desserts
before," says Julian R. Geiger, President and Chief Executive Officer of
Crumbs Bake Shop, Inc. "Now, those who live a gluten-free lifestyle will be
able to enjoy the Crumbs experience."

For more information visit

The first Crumbs Bake Shop opened in 2003 on the Upper West Side of Manhattan
and is well known for its innovative and oversized gourmet cupcakes. The
Company currently has 79 locations in 12 states and the District of Columbia,
including 19 stores in super regional malls.

SOURCE Crumbs Bake Shop

Contact: Quinn G. Solomon,, 646.278.6092
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