Rihanna takes you on a daring journey with her new fragrance, Rogue by Rihanna

Rihanna takes you on a daring journey with her new fragrance, Rogue by Rihanna

  PR Newswire

  NEW YORK, Sept. 13, 2013


NEW YORK, Sept. 13, 2013 /PRNewswire/ -- Always driving the trends, pushing
the envelope and exploring new territories, Grammy-Award winning Rihanna
launches her newest fragrance, Rogue by Rihanna. Rihanna created this
adventurous scent for the woman who, like herself, radiates edginess and
confidence but is also flirty and feminine. Rihanna exudes strength,
femininity and mischief conveyed to her fans through music, unpredictable
fashion choices, memorable unapologetic performances, and now through her new
fragrance, Rogue.

Rihanna's bold approach to life pushes the boundaries of convention, proving
that Rogue is a state of mind. A perfect blend of powerful and playful, the
fragrance encourages all women to live life on their own terms. Show your
strength and beauty, go Rogue.

"People are always changing and evolving, and with Rogue, my new fragrance, I
wanted to switch it up to reflect who I am today. It's a personal fragrance
that's more self-aware. It's Rogue, it's me," says the songstress. "This scent
embodies demure feminine qualities yet carries into an audacious new moment. I
made it for all women, for every mood, because we all want to project our true

"We are thrilled to be introducing Rihanna's Rogue to the world this fall.
Every element of the fragrance reflects Rihanna's dynamic spirit and
relentless passion and strength. It is an amazing fragrance befitting this
amazing talent" said Donald Loftus, President of Parlux, Ltd, the company
producing all of Rihanna's fragrances.

Perfumer Marypierre Julien said, "I was inspired to create a fragrance that is
as spontaneous and direct as Rihanna is and emulates her bold approach to her
life. She is not afraid to reveal her mischievous side, showing off her true
powerful femininity."

Rogue by Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg,
hairstyling by Yusef Williams and makeup by Lucia Pieroni.

Rogue by Rihanna will be available beginning September 2013 at Macy's (
http://www.macys.com/ ), Dillards ( http://www.dillards.com/ ) and Belk (
http://www.belk.com/ ).

For exclusive content check out http://www.perfumesbyrihanna.com/ or on
Facebook at https://www.facebook.com/FragrancesbyRiRi?ref=ts&fref=ts

THE ROGUE BOTTLE AND COLLECTION With a chic yet edgy aesthetic, Rihanna
designed this bottle reflective of her personality. From top to bottom, this
it showcases sensual strength with 6 spikes inverted at the base and rising
into a soft rose gold collar and draped in a stingray-inspired motif at the

Eau de Parfum     125 ml / 4.2 oz       $69.00
                  75 ml / 2.5 oz        $49.00
                  30 ml / 1.0 oz        $39.00
                  6 ml / .20 oz Roller
                  Ball                  $18.00
Body Lotion       200 ml / 6.7 oz       $30.00
Stingray Clutch                         GWP with $69.00 or more purchase
                                        GWP with any two Rihanna fragrances
Stingray Leather Zip-Around             (available October)
Fashion Bracelets                       $49.00 (available Black Friday)

ABOUT PARLUX FRAGRANCES LTD Parlux Fragrances LTD, a leading global beauty
company designs, manufactures, markets and distributes prestige fragrances and
related products since 1987. It is ranked among the Top 100 Cosmetic and
Fragrances in the world and holds the licenses for notable fragrance brands
including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, Ivanka Trump,
Paris Hilton among others.

Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings
Inc., an independent, national, vertically integrated wholesale distributor
and specialty retailer of fragrances and related products. It is traded on the
NASDAQ exchange (PERF).

Related Links: For exclusive content check out

Video with caption: "Behind The Scenes Footage From The Rogue by Rihanna
Campaign Shoot." Video available at:

Image with caption: "Behind The Scenes Image From The Rogue by Rihanna
Campaign Shoot." Image available at:

Image with caption: "Behind The Scenes Image From The Rogue by Rihanna
Campaign Shoot." Image available at:

Website: http://www.perfumesbyrihanna.com
Contact: Full Picture, Elise Woodruff / Cristina Bisono, +1-212-796-8023 /
+1-212-995-2554, ewoodruff@fullpic.com / cbisono@fullpic.com
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