Silvia Lagnado Joins Sapient’s Board of Directors

  Silvia Lagnado Joins Sapient’s Board of Directors

Business Wire

BOSTON -- September 13, 2013

Sapient^® (NASDAQ: SAPE)announced today that Silvia Lagnado has been
appointed to the Company’s board of directors, effective September 11, 2013.
Ms. Lagnado, a seasoned business executive and global marketer with a 27-year
international career that has spanned the UK, USA, Brazil and Argentina, most
recently held the position of chief marketing officer of Bacardi Limited and
prior to that held numerous executive leadership positions at Unilever,
culminating in her role as executive vice president for Unilever’s Savoury

“Silvia is widely recognized as one of the most respected and forward-thinking
global marketing executives in business today,” said Alan Herrick, Sapient CEO
and board co-chairman. “Silvia brings a global client perspective and a
combination of sharp business acumen and brand insights that have contributed
to creating some of the most powerful brands in the world. She will be an
invaluable addition to the Board as Sapient continues to innovate at the
intersection of business, marketing and technology and focuses on its global
expansion strategy.”

Spanning more than a decade of senior global roles at two highly-innovative
companies, Ms. Lagnado has stewarded some of the world’s most respected
brands, including Dove, Knorr, Axe, Bacardi and Grey Goose.As a result of her
work, Ms. Lagnado has been recognized by prominent national publications and
her industry peers. She has been named as one of Advertising Age’s “100 Most
Influential Women in Advertising” for her role in leading the development and
launch of Dove’s landmark “Campaign for Real Beauty” during her global
leadership of the brand. Additionally, Ms. Lagnado was a Wall Street Journal
“Top 50 Women to Watch” nominee in 2009. In 2006, she was honored with
Cosmetic Executive Women’s “Cosmetic Executive Women Award.”

“I am thrilled to be joining the Board of Sapient, a company that has been an
innovator throughout its entire history,” said Ms. Lagnado. “The business of
marketing is undergoing enormous change and Sapient has been and continues to
be at the forefront of navigating that change. I look forward to contributing
my expertise and sharing my international perspective as Sapient continues to
expand globally and push the boundaries of the industries in which it

During her tenure leading Bacardi Global Brands, the unit responsible for some
of the company’s most iconic brands – such as Bacardi, Martini, Grey Goose,
Eristoff, 42 Below, Dewar’s, and Bombay Sapphire – her role encompassed
category, brand, and marketing function strategies, including communication,
packaging, and innovation across the entire portfolio.

Prior to her role at Bacardi, Ms. Lagnado held various roles at Unilever over
a career that spanned more than 20 years. Most recently, as executive vice
president of Savoury based in London, Ms. Lagnado oversaw the entire business
unit, which encompassed Soups, Cooking Products, Sauces, and Frozen Food, and
was responsible for the strategy, innovation, marketing, advertising and
operations of the category. During that time, Ms. Lagnado  launched the Knorr
Stock-Pot, one of Unilever's top global innovations of the past five years,
accelerated growth in emerging markets, put the category strongly in the North
America plans, and held share in the highly competitive European market. Prior
to that, she held the positions of global senior vice president for Dove,
based in the US, and vice president of deodorants for Latin America, based in
Buenos Aires, Argentina. She has also held various marketing positions across
the UK, the US and Brazil.

About Sapient®
Sapient is a global services company that helps clients transform in the areas
of business, marketing, and technology. The company operates three divisions
that enable clients to gain a competitive advantage and succeed in an
increasingly digital world. SapientNitro, Sapient Global Markets and Sapient
Government Services fuse insight, creativity and technology to drive
innovation and to help clients navigate complex business problems. Our
approach is the subject of case studies used by MBA programs
atHarvardandYale. The company has operations in TheAmericas,Europe,
andAsia-Pacific. For more information, visit

Sapient is a registered service mark of Sapient Corporation.


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MaryLiz Ghanem, +1-646-479-8591
Investor Contact:
Dean Ridlon, +1-617-963-1598
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