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Intelsat, BT and Ericsson to Bring Live Rugby to IBC2013 in True 4K Ultra High Definition Format



  Intelsat, BT and Ericsson to Bring Live Rugby to IBC2013 in True 4K Ultra
  High Definition Format

Demonstration will mark the first-ever live sports event carried via fiber and
satellite for international transmission in true 4K UHDTV

IBC2013

Business Wire

LUXEMBOURG -- September 13, 2013

Intelsat S.A. (NYSE: I), the world’s leading provider of satellite services,
along with partners BT Group Plc, Ericsson (NASDAQ: ERIC), Sony and Newtec,
will demonstrate a true 4K Ultra High Definition Television (4K UHDTV),
end-to-end video transmission over satellite to the RAI Convention Center in
Amsterdam during IBC2013. This milestone will mark the first time a full
multi-camera production of a sports event has been captured in 4K UHDTV and
transmitted live internationally via satellite and fiber. The demo will take
place on Sept. 15, from 3 p.m. to 5 p.m. (Central European Summer Time) at the
Intelsat stand (1.C71).

To make the transmission possible, BT will capture a premier league rugby
match in London using three 4K UHDTV Sony cameras and mixers. The Ericsson AVP
2000 Contribution Encoders and RX8200 Advanced Modular Receivers, capable of
4K UHDTV operations as well as standard- and high-definition contribution,
will encode and decode the four 3G-SDI feeds in real time.  The demo will also
take advantage of MPEG-4 AVC compression technology.

After the encoding process, the signal will be transmitted as a 100 Mbps video
by BT’s outside broadcast unit over the BT Global Media Network to Intelsat,
via the Intelsat point of presence at BT Telehouse West in London. The signal
will be carried on the IntelsatOne terrestrial network to Intelsat’s teleport
in Germany, where it will be uplinked to Intelsat 1W, Intelsat’s leading cable
and DTH video neighborhood in Europe, using Newtec equipment. The resulting
4:2:2, 10-bit, 4K UHDTV signal at 60 frames per second will be displayed in
the Intelsat, Ericsson and Sony booths at IBC2013, allowing attendees to view
the rugby match live.

“4K UHDTV video programming represents an opportunity for our programmer
customers to offer compelling, differentiated content to viewers around the
world,” said Peter Ostapiuk, Intelsat’s vice president of media product
management. “The powerful Intelsat 1W satellite is uniquely positioned to
bring such attractive content to the millions of cable and DTH viewers served
by our leading European video neighborhood. Intelsat’s demonstration of this
technology emphasizes that satellite is, and will continue to be, a critical
part of the global media distribution infrastructure, and underscores the
importance of having a fully integrated terrestrial network such as
IntelsatOne.”

“We are excited to contribute our compression technology to this
ground-breaking live demonstration of 4K UHDTV video contribution at IBC2013,”
said Dr. Giles Wilson, head of TV compression, Ericsson. “Compression
solutions will be a critical enabler in the roll-out of 4K UHDTV services,
helping to simplify the processes of content acquisition, exchange and
distribution necessary to allow operators to deliver the highest possible
video quality from remote, live events. Such demonstrations show we can
already enable a truly immersive TV experience on today’s large sets,
including such requirements as p60 frame rates and 4:2:2, 10-bit resolutions.”

“The BT Media and Broadcast MPLS/IP Network is traffic-engineered to a
superior standard to support high bandwidth, live TV transmission around the
world, and is ideal for these challenging 4K UHDTV sports broadcasts,” said
Mark Wilson-Dunn, vice president of sales and marketing for BT Media and
Broadcast. “BT has a wonderful history of supporting the cutting edge of
international HD and 3D transmissions, so we are delighted to be involved in
this milestone - delivering true, live sport 4K UHDTV to the screens at
IBC2013.”

“This live transmission of premium sports content will underscore that
Newtec's M6100 Broadcast Satellite Modulator can reliably process and transmit
any content, ranging from low bit-rate standard definition content up to very
high data rates for 4K UHDTV,” said Steven Soenens, vice president of product
management at Newtec. “Our Clean Channel Technology^(R), which will be used in
this demonstration, gives very high transmission efficiency - up to 15 percent
better than standard DVB-S2 - while preserving interoperability with
professional receivers.”

“We are delighted that Sony was invited to participate in this unique event as
a technology partner,” said Katsunori Yamanouchi, vice president, Sony
Professional Solutions for Sony Europe. “Sony is strongly committed to
bringing 4K’s amazing viewing experience to consumers around the world. This,
combined with our unique track record for innovation, makes Sony the natural
choice for an event of this kind.”

About Intelsat

Intelsat is the leading provider of satellite services worldwide. For over 45
years, Intelsat has been delivering information and entertainment for many of
the world’s leading media and network companies, multinational corporations,
Internet Service Providers and governmental agencies. Intelsat’s satellite,
teleport and fiber infrastructure is unmatched in the industry, setting the
standard for transmissions of video, data and voice services. From the
globalization of content and the proliferation of HD, to the expansion of
cellular networks and broadband access, with Intelsat, advanced communications
anywhere in the world are closer, by far.

Contact:

Intelsat
Dianne VanBeber
Vice President, Investor Relations and Communications
+1-703-627-5100
dianne.vanbeber@intelsat.com
or
Alex Horwitz
Director, Corporate Communications
+1-202-679-9161
alex.horwitz@intelsat.com
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