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Avid Unveils State-of-the-Art S6 Control Surface that Redefines Sound Recording, Mixing, and Editing



  Avid Unveils State-of-the-Art S6 Control Surface that Redefines Sound
  Recording, Mixing, and Editing

Company once again delivers breakthrough innovation in a future-ready control
       surface featuring unprecedented modularity, ergonomics and speed

IBC2013

Business Wire

AMSTERDAM -- September 13, 2013

IBC (Hall 7, Booth #J20) -- Avid® (NASDAQ: AVID) today unveiled a major new
addition to its industry leading family of control surfaces for sound
recording, mixing and editing, further extending its leadership in the space.
Avid S6 is designed for audio professionals in the most demanding production
environments, delivering the performance needed to complete projects faster
while producing the best sounding mixes. In addition, S6 provides mixing
professionals with a state-of-the-art solution that easily scales to meet
their current and future challenges.

“Working in ever more complex environments with fast project turnarounds,
mixers need intuitive, tactile control of editing and mixing, and the ability
to easily work with other artists, engineers, and facilities,” said Chris
Gahagan, senior vice president of products and services at Avid. “Drawing on
more than 20 years of leading edge innovation, the S6 delivers the
game-changing modularity, superior ergonomics, and streamlined collaboration
to meet mixers’ changing business requirements.”

Built on the same proven technology that is core to the industry-leading ICON
and System 5 product families, the Avid S6 enables mixers to quickly turn
around complex projects while swiftly handling last-minute changes. With its
unparalleled ability to simultaneously control multiple Pro Tools® and other
EUCON™-enabled DAWs over simple Ethernet, S6 also speeds workflows and enables
network collaboration on a single integrated platform.

Avid S6 redefines professional mixing with key features that include:

  * Revolutionary modular design —  Adapting to every stage of a user’s
    business, the S6 control surface can be customized with the addition of
    the modules needed to match current workflow. It can be horizontally and
    vertically scaled as the client base grows. Pre-configured S6 M10 or S6
    M40 surfaces may be purchased with the required faders, knobs, etc.
    already provided or, with S6 M40, further personalized with different
    channel control combinations.
  * Superior ergonomics — A traditional, familiar console layout allows easy
    transition from previous systems. The multipoint touchscreen quickly and
    easily accesses plug-ins, large track counts, surround panning and more,
    while top-lit status knobs and high resolution OLEDs add operational
    efficiency. Additional 12.1” displays on S6 M40 systems further enhance
    instant project overview by providing deep visual feedback on key items
    such as channel names, audio meters, routing, clip names, and scrolling
    waveforms. Ultimate recall enables quick location for last-minute mix
    changes.
  * Intelligent studio control — Compatible with Pro Tools and other popular
    EUCON-enabled DAWs, S6 enables detailed work on up to eight audio
    workstations simultaneously, as well as the ability to switch sessions in
    seconds from a single control surface across the facility. High-speed
    Ethernet connectivity makes it easy to reconfigure operations as business
    requirements dictate.

Availability and Pricing

Avid S6 will be available at Avid resellers worldwide in Q4 2013. As a modular
system, S6 is available at a variety of prices, with M10 configurations
starting at $21,995 and M40 configurations starting at $43,480.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or
subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, EUCON,
Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

Contact:

Avid
Sara Griggs, 310-907-6909
sara.griggs@avid.com
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