Avid Extends Industry Leadership with Next Phase of Strategic Vision, and Announces New Customer Association, at IBC 2013

  Avid Extends Industry Leadership with Next Phase of Strategic Vision, and
  Announces New Customer Association, at IBC 2013

   Asserting its commitment to lead the industry forward, company presents
   details of its “Avid Everywhere” vision, launches collaborative Customer
  Association, and introduces major product innovations for audio mixing and
                                shared storage

IBC 2013

Business Wire

AMSTERDAM -- September 13, 2013

IBC (Hall 7, Booth #J20) -- Avid® (NASDAQ: AVID) today presented details about
Avid Everywhere™, the company’s strategic vision for the industry, centered on
connecting creative professionals and media organizations with their audiences
in a more powerful, efficient, collaborative, and profitable way. The Avid
Everywhere vision will manifest itself as the most fluid end-to-end
distributed media production environment in the industry, a comprehensive
ecosystem that encompasses every aspect of the new digital media value chain.

“With the consumerization and digitization of content, media professionals are
facing unprecedented challenges, and the industry needs a leader to step
forward and provide direction,” stated Avid president and CEO Louis Hernandez,
Jr. “With our Avid Everywhere vision and the launch of a groundbreaking new
customer association, Avid is spearheading the media industry’s fight to
overcome the extraordinary challenges we are all facing.”

Please download this white paper describing the industry context and
components of the Avid Everywhere vision.

Avid Customer Association

In a major move to broaden collaboration across its community of customers and
industry partners, the company also announced the creation of the Avid
Customer Association, a comprehensive initiative designed to provide essential
strategic leadership to the media industry, collaborate with key industry
leaders and visionaries, and deepen relationships between the company and its
customers. The multifaceted program will engage its network of broadcast,
creative, and media customers, and other industry leaders, in a highly
collaborative process to provide both strategic leadership and cutting edge
technology solutions to address the most important issues facing the media
industry today. Founding members of the Avid Customer Association Executive
Board represent major media organizations from the Americas, Europe, and Asia.

The Avid Customer Association will hold its first event on April 4-5, 2014
just prior to NAB in Las Vegas, allowing members to speak face-to-face with
thought leaders and Avid personnel on a wide range of industry topics.
Additional single-focus Avid Customer Association user groups will be
organized to focus on topics such as strategic development, products and
solutions, industry standards, customer advocacy, customer success, and more.

Avid Product Innovations

At IBC Avid is also introducing an all new, state-of-the-art mixing control
surface, the Avid S6, as well as the next generation of its proven and trusted
shared storage systems, the ISIS® 5500, underscoring Avid’s ongoing product
innovation.

  *Avid S6  — Building on the same proven technology that is core to the
    industry-leading ICON and System 5 product families, Avid announced a
    major new addition to its industry leading family of control surfaces for
    sound recording, mixing and editing. Avid S6 is designed for audio
    professionals in the most demanding production environments, delivering
    the performance needed to complete projects faster while producing the
    best sounding mixes. In addition, S6 provides mixing professionals with a
    state-of-the-art solution that easily scales to meet their current and
    future challenges.
  *ISIS 5500  — Avid’s next-generation online shared storage system offers
    unprecedented value for small- to mid-sized post production, broadcast,
    education, and corporate facilities. It provides critical new capabilities
    to help small and mid-sized media organizations more easily and
    efficiently deliver higher quality, inspiring content – by streamlining
    and accelerating editorial workflows.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, asset protection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or
subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, Avid Everywhere, the
Avid logo, Interplay, and ISIS are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products. All other
trademarks are the property of their respective owners.

Contact:

Avid
Lisa Kilborn, 978-640-3230
lisa.kilborn@avid.com