Avid Launches Customer Association to Provide Essential Strategic Leadership, Collaborate with Industry Visionaries, and Deepen

  Avid Launches Customer Association to Provide Essential Strategic
  Leadership, Collaborate with Industry Visionaries, and Deepen Customer
  Relationships

     Global industry leaders from CBS News, CBC/Radio-Canada, ZDF German
    Television, CCTV, and ITV join as Founding Members of Executive Board

IBC2013

Business Wire

AMSTERDAM -- September 13, 2013

IBC (Hall 7, Booth #J20) -- Avid® (NASDAQ: AVID) today announced the creation
of the Avid Customer Association, a comprehensive initiative designed to
provide essential strategic leadership to the media industry, collaborate with
key industry leaders and visionaries, and deepen relationships between the
company and its customers. The multifaceted program will engage its network of
broadcast, creative and media customers, and other industry leaders, in a
highly collaborative process to provide both strategic leadership and cutting
edge technology solutions to address the most important issues facing the
media industry today.

“With our long heritage as the most proven and trusted technology leader in
the media industry, Avid is fortunate to have gathered the largest and most
forward thinking community of media organizations and creative professionals
as our customers,” stated Louis Hernandez, Jr., president and CEO of Avid.
“Our work together has allowed Avid to develop a clear understanding of the
pressures that creative and media professionals face today. Building on our
culture of collaboration, we will work together even more tightly to navigate
the evolving media landscape and provide strategic direction for the entire
industry.”

The Avid Customer Association will hold a major event for customers on April
4-5, 2014, just prior to NAB in Las Vegas. This event, and the Avid Customer
Association overall, will allow members to have personal interaction with and
exposure to industry professional colleagues; access to best practices and
shared experiences from the world’s premier media clients; and exclusive
participation in setting Avid’s product direction and strategy. Additional
Avid Customer Association user groups will be overseen by a series of
single-focus boards, each of which will have an identified customer
responsible for ongoing leadership and management of the initiative.

A Customer Association Executive Board will provide oversight to the
individual Avid Customer Association boards, which will focus on topics such
as strategic development, products and solutions, industry standards, customer
advocacy, customer success, and more. Founding members of the Avid Customer
Association Executive Board include:

  *Dr. Andreas Bereczky, Executive Vice President of Technology and
    Production, ZDF German Television
  *Dany Harrison, General Manager Radio-Canada Productions, CBC/Radio-Canada
  *Fred Mattocks, General Manager, Media Operations and Technology, CBC
    English Services, CBC/Radio-Canada
  *Frank Governale, Vice President, CBS News Technology and Operations, CBS
    News
  *Ding Wenhua, Chief Engineer, CCTV
  *Paul Stevenson, Director of Technology and Technical Operations, ITV News,
    ITV

"The transformation that is occurring across the broadcast and media industry
is placing ever greater demands on our production solutions," said Paul
Stevenson,director of Technology and Technical Operations, ITV News, ITV.
"With itsbreadth of customers across the industry, and very wide range
ofexperienceof the production and broadcastindustry,Avid is well placedto
bring the world's media leaders together and to help set a clear path to
inform their product development. I am very pleased to be a part of this
effort."

"With this new customer association, Avid is clearly demonstrating its
commitment to collaborating with our entire community of media professionals,"
said Dr. Andreas Bereczky, executive vice president of Technology and
Production, ZDF German Television."I am looking forward to working with my
industry peers and the Avid leadership team, to make progress on a wide range
of strategic issues as well as provide insights to help guide Avid's future
innovations and strategic plans."

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
andcomprehensivemedia platform connecting content creation
withcollaboration, assetprotection, distribution and consumption for the
most listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings,andtelevision
shows,to live concertsand news broadcasts.Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit www.avid.com,
connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or
subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, and ISIS are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or other
countries. The Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid products. All other
trademarks are the property of their respective owners.

Contact:

Avid
Lisa Kilborn, 978-640-3230
lisa.kilborn@avid.com