Leading Players in Digital Publishing to Gather at Yieldex Executive Summit,
Sept. 25 in NYC
Online Ad Industry Titan Wenda Harris Millard to Kick Off Half Day
Devoted to Helping Publishers Profit From the Latest Ad Technologies
NEW YORK, NY -- (Marketwired) -- 09/12/13 -- From coping with
today's trends of programmatic selling and audience marketplaces to
meeting the challenges of tomorrow's even more complex online ad
technologies, leading digital publishers like News Corp., Comcast,
and AOL will reveal the secrets of their success to 200 digital
publishing executives attending the annual Yieldex Executive Summit
(YES), Sept. 25 at the Harvard Club. YES is co-sponsored by Yieldex,
Operative and Krux.
Wenda Harris Millard, President and COO of MediaLink, will kick off
the event. Millard, the recipient of numerous advertising and
interactive media honors, has been co-CEO of Martha Stewart Living
Omnimedia, Chief Sales Officer at Yahoo!, President of Ziff Davis
Interactive, and an online ad industry pioneer as a founding
executive and EVP with DoubleClick. Before that, she spent 20 years
as a print publishing executive at Family Circle, New York, Adweek
and other magazines. At YES, she will be interviewed by Mike Shields,
Adweek's digital editor.
Other speakers discussing and debating the latest trends and emerging
challenges in online advertising will include:
-- Greg Clayman, Chief Digital Officer, News Corp.
-- Dean Lucente, Senior Director of National Digital Sales and Advanced
-- Anita Pollert, VP of Marketplace Sales, AOL
-- Warren Lapa, GVP of Digital Products and Business Development, Time
Warner Cable Media
-- Maria Breza, Head of Digital Revenue Operations, Bloomberg L.P.
-- Joanna Bloor, VP of Sales and Advertising Operations, Pandora
-- Sandra Baez, VP of Advertising Strategy, Product and Operations, The
New York Post
-- Brian Quinn, Chief Revenue Officer, Triad Retail Media
-- Gordon McLeod, President, Krux
-- Lorne Brown, President and CEO, Operative
-- Tom Shields, Founder and Chief Strategy Officer, Yieldex
Specific session titles will include:
-- "The Challenges of Programmatic Selling"
-- "The Audience Marketplace: How Are Leading Publishers Leveraging
Technology and Data to Successfully Sell and Buy Media?"
-- "Forward-Thinking: Planning for Next-Generation
The Yieldex Executive Summit will be held at the Harvard Club, 35 W. 44
St., from 8:30 a.m. to noon. More information, including
registration, is available at http://www.yieldexsummit.com
Yieldex created the first comprehensive, fully
integrated revenue and inventory analytics platform for digital
publishers. Yieldex's format-agnostic platform, YieldEdge, accurately
forecasts, manages and prices inventory across all revenue channels.
Digital publishers who use YieldEdge have stopped leaving money on
the table because they no longer have to juggle multiple delivery
platforms across channels and formats or untangle complicated,
overlapping inventory. Leading media companies such as the Wall
Street Journal, Scripps Networks Interactive, CBS Interactive, The
Weather Channel and dozens of other publishers all use Yieldex to
unlock the true value of their inventory. For more information, visit
Founded in 2010, Krux delivers data fabric for the
consumer web. The company's data management platform (DMP) helps our
web sites protect, manage and monetize data across all digital
screens and sources. With Krux, companies deliver cooler, safer,
faster, smarter web experiences. With Krux, consumers gain confidence
that their favorite web sites are operating under the plan light of
day. Hundreds of web sites in the U.S., Europe and Asia have adopted
Krux technology, including digital properties at NBC Universal,
Sanoma, Meredith, Centro, Axel Springer, Forbes Media, Telegraph,
Bloomberg, GateHouse Media, Financial Times and The Wall Street
Journal Digital Network. Through its diverse community of clients and
partners, Krux helps improve web experiences for more than 770
million Internet users worldwide. Krux is privately held, with
offices in San Francisco, London, Sydney and New York City.
Operative Media, Inc. is the premier advertising
business management company enabling media and advertising
organizations to profitably run increasingly complex businesses with
simplicity. Operative's next-generation, SaaS-based platform,
Operative.One, and technology-enabled services help media industry
leaders and their partners reduce transaction costs and boost
advertising revenue by balancing operational efficiency with
innovation. More than 200 industry leaders representing over 30
percent of digital advertising revenue -- including NBC Universal,
Kelley Blue Book and Weather.com -- rely on Operative to provide the
business processes and systems necessary to package, sell, traffic,
manage, optimize and collect revenue on advertising products. For
more information, visit www.operative.com.
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