Publicis Groupe Acquires Media Agency Zenith Romania

  Publicis Groupe Acquires Media Agency Zenith Romania

Business Wire

PARIS -- September 12, 2013

Regulatory News:

Publicis Groupe (Euronext Paris: FR0000130577) (Paris:PUB) announced today the
acquisition of Zenith Romania. The move will see the Publicis Groupe media
network ZenithOptimedia take majority control of Zenith Romania, which was
previously an affiliate agency.

Zenith is a leading media communications agency in Romania. Launched in 2000,
the agency offers a full range of specialist media services, including buying,
planning, communications strategy, digital, research and ROI evaluation.

Located in Bucharest, Zenith Romania has over 50 employees and is one of 250
offices in the ZenithOptimedia network. The agency is part of ZenithOptimedia
Northern, Central and Eastern Europe, which is one of the fastest growing
regions for the network. Going forward, Zenith Romania will benefit from the
development of central services and the sharing of best practices in the
region. The agency’s client portfolio includes international and local brands
such as Carrefour, Reckitt Benckiser, L’Oréal, Nestlé, ING Group and
Mercedes-Benz.

Maria Tudor, Managing Director, Zenith Romania, said: “We have been proudly
representing ZenithOptimedia in Romania for over a decade. We embrace the
spirit and culture; we are The ROI Agency for our clients; our work is powered
by ZenithOptimedia’s processes, apps and methods; and we benefit from the
network’s data, systems and training. This is the last phase of the agency
integration into the global network and I am delighted to be part of the
process. This acquisition is testament to the growth and outstanding results
of the local Zenith operation and is indicative of Publicis Groupe's
commitment to the Romanian market.”

Nicole Pruesse, CEO Northern, Central and Eastern Europe, ZenithOptimedia,
said: “I am delighted to welcome Zenith Romania as an owned and integrated
part of the ZenithOptimedia family. With its great market position and the
exceptional leadership of Maria Tudor, Zenith Romania is a significant
contributor to growth within the region.”

Radu Florescu, CEO of the vendor, Centrade, who will remain on the Zenith
Romania board, said: “After more than a decade of building up Zenith with
Maria Tudor and the team, we are happy to find ourselves alongside Publicis in
the promising times ahead.”

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s
leading communications groups. We offer the full range of services and skills:
digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia) and healthcare communications,
with Publicis Healthcare Communications Group (PHCG). Present in 108
countries, the Groupe employs 60,000 professionals.

www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | Linkedin: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe |

Viva la Difference !

About ZenithOptimedia

ZenithOptimedia is a leading global media services network with 250 offices in
74 countries. We are part of Publicis Groupe, the world’s third largest
communications group, and the world’s second largest media counsel and buying
group. As the first agency to apply a rigorous and objective approach to
improving the effectiveness of marketing spend, ZenithOptimedia delivers to
clients the best possible return on their communications investment. This
philosophy is supported by a unique approach to strategy development and
implementation – the Live ROI planning process. The ZenithOptimedia Group of
companies equips our clients with a full range of integrated skills across
communications planning, value optimisation, performance media and content
creation. Our Key clients include Armani Group, ASUS, Aviva, Bacardi-Martini,
BBC Worldwide, Electrolux, General Mills, Lactalis, LVMH, Nestlé, News
Corporation, L'Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont
Group, Royal Bank of Scotland, Sanofi, SCA, Telefónica O2, Toyota/Lexus,
Verizon and Whirlpool.

www.zenithoptimedia.com | Twitter:@ZenithOptimedia | Facebook:
www.facebook.com/zenithoptimedia | Linkedin: ZenithOptimedia | The ROI Agency

Contact:

Publicis Groupe
Corporate Communication
Peggy Nahmany, + 33 (0)1 44 43 72 83
or
Investor Relations
Martine Hue, + 33 (0)1 44 43 65 00
or
Stéphanie Constand-Atellian, + 33 (0)1 44 43 74 44
or
ZenithOptimedia
Communications Director
Tim Collison, + 44 (0)20 7961 1126
 
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