SoundView Technology Group Releases Initial Report on The Guitammer Company, "An Emerging Play on Tactile Broadcasting"

SoundView Technology Group Releases Initial Report on The Guitammer Company, 
"An Emerging Play on Tactile Broadcasting" 
Sees the Company's 4D Broadcasting as Developing Now and Representing
a Sizable Market Opportunity of $500 Million Over the Next Few Years
in Both One-Time and Recurring Revenues With Possible Take Out Value
of $3.00 / Share 
WESTERVILLE, OH and NEW YORK, NY -- (Marketwired) -- 09/12/13 --  The
Guitammer Company (OTCQB: GTMM), a leader in tactile broadcast
technology and creator of the award-winning line of
ButtKicker(R)-brand low frequency audio transducers that provide an
immersive entertainment experience for audiences, announced today
that SoundView Technology Group has released a comprehensive research
report on The Guitammer Company: 
"Mobile devices have changed the way we interact with computers from
simply typing on a keyboard to using senses like touch, gesture,
motion, images and sound. Glimpses of next-generation computing show
even more integration with our senses -- examples are Google Glass,
smart watches and a host of wearable computing products. After a long
time "in the lab" so-called haptic technologies are entering the
mainstream. We use "4D" as a term for these more immersive
So far most of the action has been with 4D technologies embedded in
devices. Companies like Immersion Corporation have been successful in
licensing their 4D technologies to companies like Samsung. However,
things get far more interesting when these effects start going
over-the-air using broadcast methods. We've seen it in gaming and
amusements but now it's showing up in sports and general
The Guitammer Company (OTCQB: GTMM) is a small public company in this
space with unique patented technology that is being deployed today.
After years of piloting and testing, major organizations are
preparing for more widespread use of the company's haptic
ButtKicker(TM) and ButtKicker Live!(TM) [also being branded as "4D
Sports powered by ButtKicker"] 4D products. ButtKicker and its
companion technology, ButtKicker Live!, gives viewers a more visceral
experience when viewing content. It's especially compelling for
music, sports, and action films.  
ButtKicker Live! leverages Guitammer's 4D broadcast patent to bring
immersive experiences into the home through broadcast TV, whether
over the air, cable, satellite, FiOS or IPTV. The market for 4D
broadcasting is developing now and represents a sizable market
opportunity for Guitammer, on the order of $500 million over the next
few years in both one-time and recurring revenues.  
Guitammer is on the cusp of achieving key milestones with the
imminent launch of ButtKicker Live! Success with the new 4D broadcast
business would provide a significant boost to the top and bottom
lines. A high level of execution by management in the months ahead
has the potential to vault Guitammer into the spotlight with
established media and entertainment companies. We've seen this
favorable dynamic occur with technologies similar in nature -- think
TiVo and Slingbox.  
As a small company with leading market share in a large market,
valuation can be hard and tends to move in a step function. We used
our intrinsic valuation (IV) model under different scenarios to
develop a framework for investing. Our base case assumes no heady
adoption and that the technology achieves only niche status in the
next few years, which translates into a share price of $0.40 to
$0.50. But a single major licensing deal increases the IV to $1.50 to
$2.00/share. Prior acquisitions, even for niche companies like Sling
Media, would equate to approximately $3.00/share.  
The full report is available for download (PDF) at
or at: 
About The Guitammer Company
 The Guitammer Company, based in
Westerville, Ohio, is a leader in low frequency sound products and
broadcast technology. Its innovative and award-winning line of
patented ButtKicker-brand low frequency audio transducers let users
feel low-frequency sound (bass). ButtKicker brand products are used
around the world by leading entertainment and theater companies such
as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie
theaters and attractions; by world-famous musicians; and in home
theaters, by consumers for video games, simulators and car audio.
ButtKicker brand products are distributed by Pearl Drums for
musicians under the trade name, "Pearl's Throne Thumper by
ButtKicker." ButtKicker brand products' patented design makes them
musically accurate, powerful and virtually indestructible.  
The Guitammer Company's newly patented broadcast technology,
ButtKicker LIVE! enables the excitement, impact and feeling of
sporting events to broadcast along with the sound and video.
ButtKicker LIVE! puts you into the action, whether you're at home or
at the event. ButtKicker Live! technology is available for cable,
satellite, fiber optic, IPTV and over-the-air broadcast and has been
successfully tested with several major content (sports) providers.
ButtKicker(R) and ButtKicker Live!(R) are registered trademarks of
The Guitammer Company.  
For additional information on The Guitammer Company and detailed
product information, visit and  
To like our Facebook page or follow us on Twitter for company
updates, visit and  
About SoundView Technology Group  
SoundView Technology Group brings a long tradition of research,
analysis, advisory services and investing in and around disruptive
technologies and emerging companies. We advise company management
teams on investment positioning, strategy and business development.
Our research tends to be fact-based and focused on investment
conclusions. Tens of thousands of investors regularly access our
research via institutional services including Bloomberg, Thomson
Reuters, S&P/CapitalIQ and FactSet. We also distribute to retail
investors using services like Seeking Alpha. Our in-depth research
and well-informed proprietary valuation methods help companies and
investors maximize results. We are based in Boston, MA with offices
in New York and Connecticut. For more information please visit our
Safe Harbor: 
 This letter contains certain forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, as amended and Section 21E of the Securities Exchange Act of
1934, as amended, which are intended to be covered by the safe
harbors created thereby. Investors are cautioned that all
forward-looking statements involve risks and uncertainty, including
without limitation, the ability of the Company to successfully
implement its turnaround strategy, changes in costs of raw materials,
labor, and employee benefits, as well as general market conditions,
competition and pricing. Although the Company believes that the
assumptions underlying the forward-looking statements contained
herein are reasonable, any of the assumptions could be inaccurate,
and therefore, there can be no assurance that the forward-looking
statements included in this letter will prove to be accurate. In
light of the significant uncertainties inherent in the
forward-looking statements included herein, the inclusion of such
information should not be regarded as representation by the Company
or any other person that the objectives and plans of the Company will
be achieved. In assessing forward-looking statem
ents included herein,
readers are urged to carefully read those statements. When used in
the Annual Report on Form 10-K, the words "estimate," "anticipate,"
"expect," "believe," and similar expressions are intended to be
forward-looking statements. 
For More Information Contact: 
The Guitammer Company 
(614) 898-9370 
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