Papa John’s Teams with NFL Network and Pepsi for Special Thursday Night Football Promotion

  Papa John’s Teams with NFL Network and Pepsi for Special Thursday Night
  Football Promotion

Promotion features a special pizza offer each week with Pepsi, Twitter contest
             for a Super Bowl XLVIII trip, and dedicated fan site

Business Wire

LOUISVILLE, Ky. -- September 12, 2013

Papa John’s has teamed with the NFL Network and Pepsi to bring fans an
exciting promotion that will enhance their Thursday Night Football viewing
experience. Beginning with tonight’s New York Jets vs. New England Patriots
game on NFL Network (8 p.m. ET), fans can go to www.papajohns.com/tnf to get
details on a special Thursday Night Football Fan Deal, including tonight’s
deal -- a large one-topping pizza, Cheesesticks and a 2-Liter Pepsi product
for $17. Fans are invited to return each Thursday through Dec. 12, to receive
a special Thursday Night Football Fan Deal.

NFL Network host, Rich Eisen, and Papa John's founder, chairman and CEO, John
Schnatter, star in a c ...

NFL Network host, Rich Eisen, and Papa John's founder, chairman and CEO, John
Schnatter, star in a commercial touting Papa John's Thursday Night Football
Fan Deal. The commercial will air on the NFL Network throughout its slate of
season-long Thursday night games. (Photo: Business Wire)

A commercial featuring John Schnatter, Papa John’s founder, chairman and CEO,
and NFL Network host, Rich Eisen, will air each Thursday during the telecast
of the game touting Papa John’s Thursday Night Football Fan Deal.

Fans also can Tweet a picture of themselves celebrating Thursday Night
Football with family and friends using #TNFISBETTER for a chance to win a trip
to Super Bowl XLVIII, Feb. 2, 2014, in East Rutherford, N.J. The contest runs
through Thursday, Dec. 12.

“We are excited to partner with the NFL Network and Pepsi on this great
promotion that will deliver throughout the football season,” said Schnatter.
“There’s no better way to enjoy the NFL Network’s great lineup of Thursday
night games than with Papa John’s and Pepsi.”

Papa John’s is in the midst of a multi-year sponsorship with the NFL and is
also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore
Ravens, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos,
Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Miami Dolphins,
Minnesota Vikings, New York Giants, New York Jets, Seattle Seahawks, St. Louis
Rams, Tennessee Titans and Washington Redskins.

NFL Network’s Thursday Night Football begins each week at 6 p.m. ET with the
Craftsman Presents NFL Total Access Kickoff pregame show live from the
stadium. The Lexus Halftime Show and the postgame show provide additional
analysis live from inside the stadium each week on Thursday Night Football.

This year marks the 8^th season of live regular-season, prime-time games on
NFL Network. Last year's edition of Thursday Night Football finished with a
record-high per game average audience of 7.3 million viewers, marking the 4^th
consecutive year that Thursday Night Football has set an all-time high
viewership mark for NFL Network. Each week of the 2012 Thursday Night
schedule, NFL Network’s game telecast was the most-watched program on cable TV
that day.

              NFL Network 2013 Thursday Night Football Schedule
                            All games at 8 p.m. ET

  *Week 2: 9/12 - New York Jets at New England Patriots
  *Week 3: 9/19 - Kansas City Chiefs at Philadelphia Eagles
  *Week 4: 9/26 - San Francisco 49ers at St. Louis Rams
  *Week 5: 10/3 - Buffalo Bills at Cleveland Browns
  *Week 6: 10/10 - New York Giants at Chicago Bears
  *Week 7: 10/17 - Seattle Seahawks at Arizona Cardinals
  *Week 8: 10/24 - Carolina Panthers at Tampa Bay Buccaneers
  *Week 9: 10/31 - Cincinnati Bengals at Miami Dolphins
  *Week 10: 11/7 - Washington Redskins at Minnesota Vikings
  *Week 11: 11/14 - Indianapolis Colts at Tennessee Titans
  *Week 12: 11/21 - New Orleans Saints at Atlanta Falcons
  *Week 14: 12/5 - Houston Texans at Jacksonville Jaguars
  *Week 15: 12/12 - San Diego Chargers at Denver Broncos

Launched on Nov. 4, 2003, NFL Network is celebrating its 10th Anniversary this
season. NFL Network airs seven days a week, 24 hours a day on a year-round
basis and is the only television network fully dedicated to the NFL and the
sport of football. Currently in more than 72 million homes, NFL Network has
carriage agreements with each of the country’s largest television providers
including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time
Warner Cable, Verizon FiOS and AT&T U-Verse. For more information, log on to
NFL.com/NFLNetwork.

Headquartered in Louisville, Kentucky, Papa John's International, Inc.
(NASDAQ: PZZA) is the world's third largest pizza delivery company. For 12 of
the past 14 years, consumers have rated Papa John's No. 1 in customer
satisfaction among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the
National Football League and Super Bowl XLVIII. For more information about the
company or to order pizza online, visit Papa John's at www.papajohns.com, or
visit us on Facebook at www.facebook.com/PapaJohns, on Twitter at
http://twitter.com/PapaJohns, or on our blog at www.papajohnsblog.com.

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http://www.businesswire.com/multimedia/home/20130912006390/en/

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Contact:

Papa John's International, Inc.
Darryl Carr, 502-261-4318
Director, Corporate Communications
Darryl_Carr@papajohns.com
 
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