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Orbitz Worldwide Inc. – PR : Orbitz and VISIT FLORIDA Launch New Fall Campaign



Orbitz Worldwide Inc. – PR : Orbitz and VISIT FLORIDA Launch New Fall Campaign

Broad marketing partnership encourages travelers to book a longer Florida
vacation this fall

CHICAGO, Sept. 12, 2013 - Leading online travel company Orbitz Worldwide
(NYSE: OWW) and VISIT FLORIDA, the state's official tourism marketing
corporation, today launched an extensive marketing campaign that runs through
November 30 and is supported by digital and broadcast media encouraging
consumers to book travel and activities at Orbitz.com/Florida.  The campaign
will run on Orbitz.com along with search engine marketing (SEM) efforts, a TV
commercial and offsite media banners to drive travel bookings to Florida.

Florida hosted 26.2 million visitors from January through March 2013, making
it the biggest quarter for visitation in the history of Florida tourism, and
the second quarter was equally strong when 23.4 million visitors flocked to
the state. In 2012, Orbitz.com and its affiliated consumer brands -
CheapTickets.com, European-based ebookers.com and Asia-Pacific-based
HotelClub.com - booked travel to Florida for visitors from all 50 states and
173 countries. With the launch of the fall campaign Orbitz and VISIT FLORIDA
look to maintain tourism momentum in a state that offers an endless variety of
attractions and activities including sugar-white beaches, fine dining, golf,
shopping, action-packed theme parks and world-class fishing, just to name a
few.

"Florida is the world's No. 1 vacation destination because there's just so
much to do," said Paul Phipps, chief marketing officer for VISIT FLORIDA. "So
the question we're asking our millions of visitors - and it's really an
invitation - is why limit your stay? We are going to make staying longer
possible. And that's where Orbitz comes in, because they have unprecedented
reach to travelers who are eager to experience all the Sunshine State has to
offer."

When booking travel at Orbitz.com/Florida, consumers can take advantage of
special offers and discounts at destinations across the state. For example,
travelers can get a third night free at the five-star Grove Isle Hotel & Spa
in Coconut Grove; a fourth night free at the four-star Bonaventure Resort and
Spa in Weston; or save between 30 and 60 percent at over a dozen properties in
cities including Orlando, Miami Beach and Kissimmee, among others.

"Florida has always been one of the most popular destinations among Orbitz
customers, in part because there is an activity or attraction for every kind
of traveler," said Josh Winkler, vice president of partner marketing at Orbitz
Worldwide. "In addition to Orbitz.com advertising, SEM initiatives and a TV
commercial airing in the Chicago market, we are leveraging advanced audience
segmentation technology that more effectively targets our offsite media
banners at travelers who are most likely to consider a Florida vacation -
ultimately driving incremental travel bookings to Florida in the most
efficient way possible."

About Orbitz Worldwide

Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that
uses innovative technology to enable leisure and business travelers to search
for, plan and book a broad range of travel products and services including
airline tickets, hotels, car rentals, cruises, and vacation packages. Orbitz
Worldwide owns a portfolio of consumer brands that includes Orbitz
(www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers
(www.ebookers.com) and HotelClub (www.hotelclub.com).  Also within the Orbitz
Worldwide family, Orbitz Partner Network (www.orbitz.com/OPN) delivers private
label travel solutions to a broad range of partners including many of the
world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com)
delivers managed travel solutions for corporations.

Orbitz Worldwide uses its Investor Relations website to make information
available to its investors and the public at investors.orbitz.com. The public
can sign up to receive email alerts whenever the company posts new information
to the website.

About Orbitz.com
Orbitz.com is a leading online travel company that enables travelers to search
for and book an array of travel products and services, including flights,
hotels, car rentals, cruises, and vacation packages. Since launching its
website in June 2001, Orbitz.com has become one of the largest online travel
sites in the world and has led the industry with innovations including the
Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display
revolutionized the way the travel industry displayed fares and makes it quick
and easy for consumers to compare flights, rental cars and vacation packages.
Orbitz.com also offers "Insider Steals," a weekly, members-only flash sale
that provides exclusive deals for handpicked hotels in top destinations around
the world as well as "Mobile Steals," exclusive hotel deals of up to 50% off
in the most popular destinations around the world, available to mobile
consumers via m.orbitz.com and the full suite of Orbitz mobile apps. On
Orbitz.com consumers can search a broad range of suppliers worldwide.
Orbitz.com is owned by Orbitz Worldwide (NYSE: OWW). Stay connected to
Orbitz.com with sale alerts, exclusive promotions and engaging conversations
by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.

About VISIT FLORIDA

As the Sunshine State's No. 1 industry, tourism was responsible for welcoming
91.5 million visitors in 2012 who spent $71.8 billion, generating 23 percent
of the state's sales tax revenue and employing more than one million
Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA - the
state's official tourism marketing corporation - generates more than $258 in
tourism spending and $15 in new sales tax collections, paid by visitors, not
residents. VISIT FLORIDA promotes tourism to Florida through sales,
advertising, promotions, public relations and visitor services programs. As a
public/private partnership, VISIT FLORIDA serves nearly 12,000 tourism
industry businesses, including 2,700 invested Partners, 8,900 web affiliates
and major strategic alliance partnerships with Disney Destinations, Dollar
Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and
Universal Orlando. To learn more about VISIT FLORIDA, please go to
www.VISITFLORIDA.org or follow our corporate blog at
www.SunshineMatters.org.  

SOURCE: Orbitz Worldwide

Media contacts:

Orbitz Worldwide

Tim Enstice

+1 312 894 4721
tim.enstice@orbitz.com

VISIT FLORIDA
Kathy Torian
+1 850 205 3865
ktorian@visitflorida.org

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The owner of this announcement warrants that:
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Source: Orbitz Worldwide Inc. – PR via Thomson Reuters ONE
HUG#1728779
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