WMS to Debut New Premium Games for Player-Popular Gamefield xD™ Cabinet at G2E® 2013

  WMS to Debut New Premium Games for Player-Popular Gamefield xD™ Cabinet at
  G2E® 2013

 New Games Based on Film Classic BEETLEJUICE™ and Iconic Board Game CLUE™ Are
             Featured on WMS’ Top Performing Gamefield xD Cabinet

G2E 2013 Booth 1118

Business Wire

WAUKEGAN, Ill. & LAS VEGAS -- September 12, 2013

Amplifying the unique player engagement that has made the WMS Gamefield xD
cabinet one of the most successful commercial gaming product launches in
recent industry history, WMS Gaming Inc., a subsidiary of WMS Industries Inc.
(NYSE:WMS), will showcase two new, sure-to-become player favorite games for
the revolutionary cabinet, at the 13^th annual Global Gaming Expo (G2E),
September 24-26, at the Sands Expo and Convention Center in Las Vegas (booth
#1118). The new BEETLEJUICE and CLUE Gamefield xD games extend the exciting
player gaming entertainment resulting from the un-paralleled experience
available only on the Gamefield xD cabinet.

“The ground-breaking design of the Gamefield xD cabinet features a unique,
expansive field of view from its two 32-inch LCD screens and spectacular
high-definition graphics that provide industry-first, attention-grabbing
visual perspectives and powerful new player entertainment experiences, which
have resulted in the cabinet quickly proving to be one of the industry’s
strongest performing products,” said Larry Pacey, Executive Vice President,
Global Products and Chief Innovation Officer of WMS. “As follow-up games to
the very successful MONOPOLY™ and THE WIZARD OF OZ™ Gamefield xD games, these
new player-appealing games offer the same exceptional levels of player
interaction.”

Not only do the Gamefield xD cabinets stand out on the casino floor, the
diversity of available games contributes to player appeal that stretches
across a broad spectrum of casino patrons. With more than 1,500 units
installed in casinos, the Gamefield xD gaming machines are generating play
levels for casino operators “that often range on average at up to three or
four times a casino’s house average, as measured by ‘coin-in’ wagering
amounts,” according to Pacey.

“WMS combines imaginative game content, innovative cabinet design and advanced
technologies to continually raise the bar on gaming entertainment,” added
Pacey. “Through this focus, we create superior differentiated products that
are designed to deliver high gaming entertainment value to players and as a
result, long-lasting value for casino operators.”

Beetlejuice Game

The BEETLEJUICE game, expected to be available early in calendar 2014,
combines the same comedy-horror-fantasy elements as the eponymous cult classic
film and the film’s popular music such as “The Banana Boat Song” (“Day-O”) and
“Jump in the Line” (“Shake, Senora”) to create a uniquely entertaining WAP
game. Featuring the movie’s original creative “haunted house” characters, game
play utilizes a large 6x9 reel array with super-sized symbols that offers
players 80 lines of gaming action. Three unique BEETLEJUICE symbols trigger a
wheel spin that can award players the opportunity to win one of four
mini-bonus rounds. With multiple additional bonus rounds and award multipliers
providing extra game entertainment and excitement for their original wager,
players will also find that over-sized symbols in the base game result in a
unique aspect for every reel spin.

Clue Game

Expanding the range of engaging WAP gaming experiences available on the
Gamefield xD cabinet will be a new contemporary version of the classic
detective game. The CLUE Gamefield xD game has been designed to optimize all
of the benefits enabled by the cabinet’s large field of vision with its
stacked 5-reel array and combines the fun and challenge of the original “who
done it in what room with what weapon” solve-the-crime mystery with clever
gaming experiences such as a “ladder-like” bonus round that stacks the rooms
vertically across the 32” top screen. The excitement builds as players
randomly and correctly solve elements leading to the ultimate correct answer
that triggers a big win. The fun continues as the game’s characters “talk” to
players during the action.

See what has quickly proved to be one of WMS’ newest top performing platforms,
the unique Gamefield xD gaming machine, the power of the CPU-NXT3 operating
system and the BEETLEJUICE and CLUE games along with more than 100 other
exciting participation and for-sale games that reflect WMS’ commitment to
consistently introduce “A Brand New Game™” on display at G2E 2013 (booth
#1118).

About WMS

WMS Industries Inc. is a leading supplier of innovative gaming entertainment
products and services worldwide. The Company designs, develops, manufactures,
distributes and markets casino games and gaming machines, video lottery
terminals, video gaming terminals and interactive gaming products and
services. More information on WMS, and its subsidiaries, WMS Gaming and
Williams Interactive, can be found at www.wms.com or
www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or
YouTube®.

G2E is a registered trademark of the American Gaming Association and Reed
Elsevier Inc. Used with permission.
MONOPOLY and CLUE are trademarks of Hasbro. Used with permission. © 2013
Hasbro. All rights reserved.
THE WIZARD OF OZ and all related characters and elements are trademarks of and
© Turner Entertainment Co.
BEETLEJUICE and all related characters and elements are trademarks of and ©
Warner Bros. Entertainment Inc.
(s13)

Cautionary Statement Regarding Forward-looking Statements

This press release contains forward-looking statements concerning our future
business performance, strategy, outlook, plans, products and liquidity.
Forward-looking statements may be typically identified by such words as “may,”
“will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,”
“estimate,” “continue,” “project,” and “intend,” among others. These
forward-looking statements are subject to risks and uncertainties that could
cause our actual results to differ materially from the expectations expressed
in the forward-looking statements. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, any or all of our
forward-looking statements may prove to be incorrect. Consequently, no
forward-looking statements may be guaranteed. We undertake no obligation to
update such forward looking statements, all of which are made only as of this
date, September 12, 2013. Factors which could cause our actual results to
differ from those projected or contemplated in any such forward-looking
statements include, but are not limited to, the following factors: (1) there
is a risk that the acquisition of WMS (“the acquisition”) pursuant to the
previously announced merger agreement with Scientific Games Corporation may
not be consummated, on a timely basis or otherwise; (2) our business has been
and may in the future be disrupted while the acquisition by Scientific Games
Corporation is pending or if the acquisition is not consummated as our ability
to transact business with customers, suppliers and other business partners may
be adversely affected; (3) it may be difficult for us to retain and recruit
employees in vital areas while the acquisition is pending or if it fails; (4)
in the event our recently announced acquisition by Scientific Games
Corporation is not consummated, the price of our stock may be affected; (5)
there could be unexpected costs, charges or expenses or lost revenue
opportunities resulting from the pending acquisition; (6) in connection with
the recent implementation of our enterprise resource planning system, there is
the risk of inaccurate data or reporting and significant design errors that
could have a negative effect on our operating results and impact our ability
to manage our business which could constitute significant deficiencies; (7)
delay or refusal by regulators to approve our new gaming platforms, cabinet
designs, game themes and related hardware and software; (8) changes in
regulations or regulatory interpretations that may adversely affect existing
product placements or future placements; (9) an inability to introduce in a
timely manner new games and gaming machines that achieve and maintain market
acceptance; (10) a decrease in the desire of casino customers to upgrade
gaming machines or allot floor space to leased or participation games,
resulting in reduced demand for our products; (11) a reduction in capital
spending or interruption in payments by casino customers associated with
business weakness or economic uncertainty that adversely affects our
customers' ability to make purchases or pay; (12) a greater-than-expected
demand for operating leases by customers over outright product sales or sales
financing leases that shift revenue recognition from a single period to the
term of such operating leases; (13) a reduction in play levels of our
participation games by casino patrons, whether due to economic conditions or
increased placements of competitive product; (14) inability of suppliers of
key components to timely meet our requirements to fulfill customer orders;
(15) increased pricing or promotional competitive activity that adversely
affects our average selling price or product revenues; (16) a failure to
obtain and maintain our gaming licenses and regulatory approvals; (17) failure
of customers or players to adapt to the new technologies that we introduce in
new product concepts; (18) a software anomaly or fraudulent manipulation of
our gaming machines and software; (19) a failure to obtain the right to use or
an inability to adapt to rapid development of new technologies; (20) an
infringement claim seeking to restrict our use of material technologies; (21)
risks of doing business in international markets, including political and
economic instability, terrorist activity, changes in importation and
repatriation regulations such as currently experienced in Argentina, and
foreign currency fluctuations; and (22) the unfavorable outcome of any legal
proceedings in which we may be involved from time to time. These factors and
other factors that could cause actual results to differ from expectations are
more fully described under “Item 1. Business,” “Item 1A. Risk Factors” and
“Legal Proceedings” in our Annual Report on Form 10-K for the year ended June
30, 2013, and our more recent reports filed with the U.S. Securities and
Exchange Commission.

Contact:

Investors
WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
JCIR
Joseph N. Jaffoni or Richard Land
212-835-8500, wms@jcir.com
or
Media
WMS Industries Inc.
Mollie Cole, 773-961-1194
Director, Communications
mcole@wms.com
 
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