Get The Works with RDS and Sympatico!

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MONTREAL, Sept. 12, 2013 /CNW Telbec/ - Bell Media Mix announced today the 
addition of RDS and Sympatico to The Works, its exclusive media offer. 
Launched two years ago and having proven its worth with several dozen 
advertisers, The Works offers unprecedented advertising space simultaneously 
on all Bell Media platforms across Québec - television, radio, out-of-home, 
and online - during peak hours. 
"With the addition of RDS and Sympatico, The Works provides more coverage than 
ever before and enables advertisers to reach 91% of A25-54 Francophones in 
Québec, while giving media planners the same effective turnkey solution 
they're used to," said Michelle LaBarre, Vice-President, Sales, Bell Media Mix. 
"The partnership with RDS and Sympatico came naturally," said Patrick Jutras, 
Vice-President, Sales and Marketing, RDS. "The new advertising formats that we 
developed exclusively for The Works hold great promise for a highly successful 
partnership." 
The Works is offered across Québec with a focus on Montréal and provides a 
multiplatform blitz four times a day on all Bell Media properties at 
7:58a.m., 11:58a.m., 4:58p.m. and 9:58p.m. It covers 13 television 
channels, 25 radio stations, 13 digital faces, and more than 40 websites, 
including Sympatico. 
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates 
content and builds brands that entertain, inform, engage, and inspire 
audiences through the platforms of their choice. Bell Media is Canada's 
premier multimedia company with leading assets in television, radio, 
out-of-home advertising, and digital media. Bell Media owns 30 local 
television stations led by CTV, Canada's #1 television network; 34 specialty 
channels, including TSN and RDS, Canada's most-watched specialty channels in 
English and French; four pay TV services, including The Movie Network and 
Super Écran; and is managing shareholder of premium pay-per-view service 
Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, 
with 107 licensed radio stations in 55 markets across Canada. Bell Media owns 
Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home 
advertising companies. Bell Media also operates more than 200 websites, 
delivers TV Everywhere with its innovative GO video streaming services, 
including TMN GO and Bravo GO, and owns Dome Productions Inc., a 
multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: 
BCE), Canada's largest communications company. For more on Bell Media, please 
visit www.bellmedia.ca.
 

SOURCE  Bell Media 
Michelle LaBarre, Vice-President, Sales, Bell Media Mix 514.939.5001, ext. 
3131 michelle.labarre@bellmedia.ca 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/September2013/12/c6369.html 
CO: Bell Media
ST: Quebec
NI: ENT TVNEWS NP  
-0- Sep/12/2013 13:30 GMT
 
 
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