M Booth Names Dale Bornstein CEO; Founder Margaret Booth Becomes Chairman

  M Booth Names Dale Bornstein CEO; Founder Margaret Booth Becomes Chairman

Business Wire

NEW YORK -- September 12, 2013

M Booth, a global communications company best known for its award-winning
creative and magnetic culture, has tapped Dale S. Bornstein, formerly Senior
Partner and Director of Global Practices at Ketchum, to lead the firm as its
chief executive officer. Current CEO Margaret Booth, for whom the eponymous
firm is named, assumes the role of Chairman of M Booth, partnering with
Bornstein. Both will report directly to Tim Dyson, CEO of parent company Next
Fifteen Communications.

For more than 25 years at Ketchum, Bornstein was a catalyst, playing a
critical role in attracting and retaining the caliber of clients and expert
talent that defines best-in-class agencies. As Senior Partner/Director Global
Practices and a member of Ketchum’s nine-person executive team, she played a
key role in setting strategy, championing innovation and creativity, and
bringing forward game-changing offerings that helped clients win in the
marketplace, including the award-winning, crowdsourcing platform “Mindfire” –
a virtual brainstorming tool powered by university students around the world.
Under Bornstein’s leadership, the flagship New York office successfully
navigated 9/11 and the harsh recession that followed, emerging poised for
sustainable growth. Most recently, Bornstein oversaw all of Ketchum’s global
practices, networks and centers of expertise and had management responsibility
for Ketchum Sports and Entertainment.

A passionate brand builder best known for her creative and strategic insight,
Bornstein has worked with a long list of blue chip clients ranging from
Frito-Lay, Macy’s, Kodak, and Hershey’s to Pfizer, Unilever, Best Buy, IKEA,
ConAgra, and even the Olympic Torch Relay, to name a few. In fact, her global
FedEx identity launch event in 1994 was later recreated in the Tom Hanks
movie, “Castaway.”

“We set out to find someone with the right combination of big agency
perspective, entrepreneurial spirit and strong cultural fit,” says Margi
Booth. “We found that in Dale. She brings trusted leadership and
business-building sensibility; creative inspiration and strategic thinking;
integrated communications knowhow and a passion for collaboration, mentorship
and culture-building to the role. She will undoubtedly be a great complement
to our talented and tenured Senior Leadership Team.”

“Margi has built a very successful agency with a strong culture that continues
to attract great talent,” said Tim Dyson. “Under her leadership, the firm has
grown into a creative powerhouse, doing cutting edge and award winning work
for clients such as American Express, Google, GE, and Unilever. As the agency
continues to grow, I don’t think we could have found a better leader than Dale
Bornstein. Dale brings global experience and creative acumen that will help as
the agency and industry continue to evolve.Together, Dale and Margi are truly
a dream team.”

Bornstein is looking forward to her new role at M Booth. “At a time when
clients are seeking campaign-leading ideas from any size agency across any
discipline, M Booth is perfectly poised to capture the imagination of the
CMO,” notes Bornstein. “The agency is nimble and innovative with a strong
reputation for compelling creative that works across integrated platforms.
They have an attractive culture which fosters enduring client partnerships and
inspires people to contribute meaningfully. I’m eager to team up with Margi
and the entire M Booth team to build on their success and to help write the
next chapter of the story.”

About M Booth

M Booth is a global communications agency pioneering creative science – the
intersection of research, insight and imagination. The agency shapes opinion,
enhances reputation and drives business results for some of the world’s most
influential brands. Named creative agency of the year, it works in the
consumer and corporate sectors creating multi-channel, integrated marketing
programs that use digital campaigns, social and traditional media strategies
to engage client stakeholders. Based in New York City, M Booth is a
wholly-owned subsidiary of the Next Fifteen Communications Group, operating
from 48 offices in 19 markets around the globe. For more information, visit

About Next Fifteen Communications

Next Fifteen Communications Group plc employs 1,100 people across 48 offices
in 19 countries. With 10 subsidiary agencies spanning PR, marketing, digital
and public affairs, Next 15 represents many of the world’s biggest
international brands.


M Booth
Lisa Gruber, 212-539-3228
Senior Digital Strategist
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