Walmart Unveils Its 2013 Holiday Top Toy List Chosen By Kids

         Walmart Unveils Its 2013 Holiday Top Toy List Chosen By Kids

Walmart commits to being price leader in toys and rolls back prices on
hundreds of toys in stores and online; Retailer turns to kids to help with
business decisions

PR Newswire

BENTONVILLE, Ark., Sept. 12, 2013

BENTONVILLE, Ark., Sept. 12, 2013 /PRNewswire/ --Walmart, America's largest
seller of toys, teamed up with the experts in toys – kids – to announce its
annual holiday top toy list today. Walmart brought together 1,000 kids ages 18
months to 10 years to test, play with, and help select the top toys for the
season. Timed with the "Chosen by Kids" top toy list unveiling, Walmart has
rolled back prices on hundreds of dolls, action figures, ride-on toys and


Walmart's "Chosen by Kids" top toys list features newcomers and classic
favorites. New toys topping the list include the VTech Go! Go! Smart Wheels
Train Station Playset, Sofia the First Talking Doll and Animal Friends and the
Flutterbye Flying Fairy Doll. When it comes to the classics, the Barbie
Dreamhouse is expected to be a favorite among girls, marking the fifth
straight year a Barbie product has landed on Walmart's top toy list. A Furby
product made the list for the second consecutive year. And, Elmo returns to
the list with the new Big Hugs toy. 

"We are taking the guesswork out of customers' holiday toy shopping by turning
to kids to tell us what the real top toys are," said Scott McCall, senior vice
president of toys and seasonal at Walmart U.S. "Kids told us they want
interactive toys as well as classic brands. After hearing this feedback, we
did what we do best. We made price investments to offer absolutely great
savings on these holiday toys and more for our customers." 

Walmart's Top 20 Toys "Chosen By Kids"

Walmart is committed to having low prices on these top 20 "Chosen By Kids"
toys and more all season long at Walmart stores and online at

                                           Kids 3 to 5 years
 Kids 18 months to 2 years
                                             oDoc McStuffins Get Better Check
   oVTech Go! Go! Smart Wheels Train          Up Center
     Station Playset                         oFisher Price Imaginext DC Super
   oBaby Alive Real Surprises Doll            Friends Batcave
   oFisher Price Laugh and Learn Crawl      oSofia the First Talking Doll
     Around Car                                and Animal Friends
   oLittle People Fun Sounds Farm           oFurReal Friends Cuddles My
   oPlayskool Sesame Street Big Hugs Elmo     Giggly Monkey
                                             oDisney Planes Dusty Crophopper
                                               Wing Control RC
 Kids 6 to 7 years                         Kids 8 to 10 years

   oHot Wheels Triple Track Twister         oAir Hogs Quad X4 Stunt RC
   oNerf Rebelle Heartbreaker Bow           oNerf N-Strike Elite Rapidstrike
   oTeenage Mutant Ninja Turtles Secret       CS-18
     Sewer Lair Playset                      oFurby Boom!
   oFlutterbye Flying Fairy Doll            oZoomer
   oBarbie Dreamhouse                       oCrayola Marker Maker

All of Walmart's kid-approved toys will be eligible for the retailer's layaway
program,* which launches in stores Friday, Sept. 13, and is free with no
opening fees. Customers can also take advantage of Walmart's Ad Match
Guarantee, meaning Walmart will match the price of any local competitor's
printed ad for an identical product right at the cash register, even on
layaway items.

The "Chosen By Kids" toys will be grouped together throughout the season in
special in-store displays, on and in newspaper circulars around
the country beginning later this month. For more information, visit 

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and
live better – anytime and anywhere – in retail stores, online and through
their mobile devices. Each week, more than 245 million customers and members
visit our more than 10,800 stores under 69 banners in 27 countries and
e-commerce websites in 10 countries. With fiscal year 2013 sales of
approximately $466 billion, Walmart employs more than 2.2 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about Walmart
can be found by, on Facebook on Twitter
Online merchandise sales are available

*  A $10 cancellation fee will apply in most states. Customers in Ohio,
Maryland and Rhode Island are not subject to cancellation fees due to state

SOURCE Walmart

Contact: Walmart Media Relations, Phone: 1-800-331-0085,
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