One A Day® Women's, Feeding America® and Sheryl Crow Celebrate Heroes on a "Nutrition Mission" to Fight Hunger in Local

  One A Day® Women's, Feeding America® and Sheryl Crow Celebrate Heroes on a
           "Nutrition Mission" to Fight Hunger in Local Communities

Nutrition Mission Awards $100K in Grants during Hunger Action Month™

PR Newswire

WHIPPANY, N.J., Sept. 12, 2013

WHIPPANY, N.J., Sept. 12, 2013 /PRNewswire/ -- Food insecurity is a problem in
America, with some low-income families having to choose, at times, between
buying food essentials and paying the rent or other basic living expenses.
More than 50 million Americans live in food-insecure households. This Hunger
Action Month, the One A Day® Women's Nutrition Mission -- an ongoing, national
charitable campaign with Feeding America -- is celebrating and honoring those
who make exemplary efforts to fight food insecurity and hunger in their
communities. Like Jeane Larkins, who, with several local community
organizations in Denver, has delivered hundreds of food "PowerSacks" – each of
which can feed a family of four for an entire weekend. Larkins, a volunteer
making a real difference, is one of several outstanding community volunteers
today being honored by long-time hunger advocate and nine-time Grammy Award
winner Sheryl Crow, Bayer HealthCare, the maker of One A Day® Women's, and
Feeding America, the nation's leading domestic hunger-relief charity. Through
the One A Day® Women's Nutrition Mission, grants totaling $100,000 are being
awarded on behalf of Larkins and three other volunteers who are making a real
difference to support their local food banks in their meaningful work. To
date, the One A Day® Women's Nutrition Mission has donated four million
meals** to Feeding America's network of more than 200 food banks which helps
distribute food through 61,000 food pantries, soup kitchens, and shelters in
communities across America.

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Given their passion, Crow and Larkins, the top grants competition winner, will
roll up their sleeves this September 12th and volunteer at West Side Campaign
Against Hunger, a partner agency of Food Bank for New York City, while
creating greater awareness of this national issue. "As a local volunteer
myself, I constantly encounter incredible people who are committed to helping
those in need. I was amazed by the hundreds of stories that were submitted to
Nutrition Mission about fighting hunger across the country," says long time
hunger advocate and Feeding America volunteer, Sheryl Crow. "I'm excited to be
teaming up again with One A Day Women's and Feeding America this Hunger Action
Month™ to recognize volunteers across the country but beyond today, there is
still so much more work to be done. The fight against hunger starts locally
and together we can make a real difference."

"The makers of One A Day Women's and Feeding America share a commitment to
providing nourishment for women, the families they care for, and the
communities in which they live," says Manuela Buxo, Vice President,
Nutritionals Marketing & New Business at Bayer HealthCare. "We've seen
remarkable participation by consumers in the Nutrition Mission for a second
year, which has resulted in 2 million meals** a year being donated, and we're
proud to today announce these grant winners."

"Our nationwide network of food banks helps feed more than 37 million people
in America annually. We're thankful for the generous donation by the makers of
One A Day Women's and for all of the wonderful volunteers who give their time
and energy to help nourish their neighbors in need," says Leah Ray, Vice
President of Corporate Partnerships, Feeding America. "We also congratulate
these four volunteers, who not only won Nutrition Mission grants for their
local food banks but also show true dedication in the fight against hunger."

More about the Nutrition Mission Grants Competition & the Winners

The One A Day Women's Nutrition Mission grants competition kicked off in April
with the goal of celebrating and honoring the work of the volunteers by
awarding a total of $100,000 to four local food banks who were nominated by
their volunteers. The entries, particularly those of the four Nutrition
Mission grant winners, selected from among hundreds of entries, prove that
there are many ways to help neighbors in need:

  oAfter winning volunteer Jeane Larkins, from Denver, CO, realized the
    number of children going to school hungry on Monday mornings, she saw a
    need for change to help the one in seven food insecure households in
    Colorado.^[1] Starting with a delivery of 600 "PowerSacks" with enough
    food to feed a family of four for an entire weekend, in March 2012, Jeane
    has helped to grow the program significantly. In just 16 months, she has
    worked with Food Bank of the Rockies and local organization, Food For
    Thought, a project of the Arvada Sunrise Rotary Club in collaboration with
    Metropolitan State University of Denver, to deliver nearly 30,000
    "PowerSacks" with zero overhead expenses.
  oWhen Peg Molina from New Milford, CT started her Nutrition Mission working
    with Connecticut Food Bank's food-assistance partner New Milford Food
    Bank, it was helping 30-40 households per week. Through her hard work and
    the development of a successful culinary training program, New Milford
    Food Bank now feeds more than 150 families weekly. Not only has the
    program had a significant impact on hunger in the community, it has
    allowed many unemployed participants to secure food service jobs.
  oIn 2009, Nicole Muller of Charlottesville, VA started a food drive in her
    neighborhood, Neighbors-4-Neighbors. Since its local inception, the
    program has rolled out nationally with 525,000 pounds of food and
    donations being made to food banks in all 50 states. The national food
    drive has provided meals to more than 400,000 people and has motivated
    many organizations to join the fight against hunger. Nicole has chosen
    Blue Ridge Area Food Bank as the recipient of this grant and hopes that it
    will have a great impact on their quest to fight hunger.
  oYpsilanti, MI teacher and volunteer, Tanya Mitchell, worked with Food
    Gatherers and staff at her local elementary school to establish The Brick
    Snack Pantry to help feed struggling students. The snack pantry not only
    provides students in need with nutritious snacks but also introduces them
    to new, healthy foods. Tanya hopes that the success of this program will
    inspire nearby schools to implement a similar program.

To learn more about the Nutrition Mission,  the winning entries and
corresponding food banks, and how to help fight hunger locally, visit

**One A Day donated 25¢ per bottle for a total of $250,000; $1=8 meals secured
by Feeding America on behalf of local food banks

About Nutrition Mission
Formed in 2012, Nutrition Mission is a charitable partnership between the
makers of One A Day Women's and Feeding America to support Feeding America's
efforts to provide food to millions of Americans facing food insecurity. Since
Nutrition Mission's inception, the One A Day Women's brand has donated a
portion of its sales to Feeding America, which provides the equivalent of 4
million meals**. This year, an additional $100,000 in grants were awarded to
four Feeding America member food banks nominated by their volunteers.

About One A Day® Women's Multivitamins
Bayer Consumer Care's line of One A Day products provides complete
multivitamins with gender-specific and lifestyle benefits based on individual
health concerns. One A Day Women's is a complete multivitamin designed
specifically for women.

One A Day Women's is specially formulated to support:*

  oBone Health with Calcium, Vitamin D and Magnesium
  oHeart Health^[2] with Vitamins B6, B12, C, E, and Folic Acid
  oImmune Health with Vitamins C, A, E and Selenium
  oPhysical Energy with B-Vitamins and Chromium to help convert food to fuel
  oSkin Health with Vitamins A, C, Copper and Iron

For more information about One A Day multivitamins, visit

* This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads
the fight against hunger in the United States. Together, we provide food to
more than 37 million people through 61,000 food pantries, soup kitchens, and
shelters in communities across America. Feeding America also supports programs
that improve food security among the people we serve; educates the public
about the problem of hunger; and advocates for legislation that protects
people from going hungry. Individuals, charities, businesses and government
all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit Find us on
Facebook at or follow us on Twitter at

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of EUR 18.6 billion (2012), is one of the
world's leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec
31, 2012) and is represented in more than 100 countries. More information at

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The Consumer Care division of Bayer HealthCare is headquartered in Morristown,
N.J. Bayer's Consumer Care division is among the largest marketers of
over-the-counter medications and nutritional supplements in the world. Some of
the most trusted and recognizable brands in the world today come from the
Bayer portfolio of products. These include Bayer® Aspirin, Aleve®,
Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®,
Alka-Seltzer®, One A Day® vitamins, and Flintstones™ vitamins in the United
States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®,
Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®,
Cal-D-Vita/Elevit® and Vital 50 Plus®.

Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at The company assumes no liability
whatsoever to update these forward-looking statements or to conform them to
future events or developments.

^[1]Food Bank of the Rockies.
^[2] Not a replacement for heart medications.

SOURCE Bayer HealthCare LLC
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