Serco Signs New BPO Contract with the Government of Abu Dhabi

  Serco Signs New BPO Contract with the Government of Abu Dhabi

Business Wire

ABU DHABI, United Arab Emirates -- September 12, 2013

Serco, the international services company, has been awarded the contract to
partner with Abu Dhabi Systems & Information Centre (ADSIC), the governmental
body overseeing Abu Dhabi’s Information technology agenda, to provide shared
services to over 50 government departments within United Arab Emirates. The
contract is expected to commence in First Quarter of 2014 and is for an
initial term of four years. The deal will see Serco provide citizen contact
and issue resolution management in the public services realm.

Serco has created a delivery facility in Al Ain, the second largest city in
the Emirate of Abu Dhabi for ADSIC. Under this new partnership, Serco will
provide contact centre and support services on a unique multi-channel basis,
including voice, email and web chat. Serco will provide employment to over 100
UAE nationals. The centre will offer services in both Arabic and English
consolidating its foothold in the region with over 3000 dedicated employees
serving Middle East clients.

The Abu Dhabi Systems & Information Centre (ADSIC) was formed by the Abu Dhabi
Government and its mission is to enable the modernization of government
services through Information Technology, using multiple channels of delivery.
It envisions a high-performance government delivering world-class services to
its citizens.

Susir Kumar, CEO, Serco Global Services, said, “We are pleased to have been
chosen by ADSIC to deliver these important services to the citizens. Serco
brings forth substantial expertise in the transformation of customer contact
services, operational excellence and cost efficiency whilst maintaining the
highest levels of customer service.”

“Serco’s expansion of operations in UAE further supports our strategy of
bringing our global BPO expertise to rapidly growing economies. Serco’s
solutions are supported by deep insights and process expertise that will
enable ADSIC to realize its vision of being a comprehensive platform for
streamlining governmental procedures and delivering customer-oriented services
in an efficient and user-friendly manner,” said Bhupender Singh, CEO of Serco
Global Services - Asia, Middle East, and Australia (AMEA).

Since the formation of Serco’s BPO division, Serco has added significant
capability in the fast growing, Middle East BPO market, broadening Serco’s
customer and geographic reach.


Serco Global Services
Naini Roy Choudhury
+91 9820250939
Rani Saddi
PR & Communication Manager
PB. 3133
t. +971 2 6961662
f. +971 2 6717333
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