Manchester United and Manda Fermentation Co Announce Sponsorship Agreement
*Manda to become Club’s first Official Nutritional Supplements Partner in
MANCHESTER, England -- September 12, 2013
Manchester United Football Club (NYSE:MANU) has today announced a five-year
sponsorship agreement with Manda Fermentation Co, Japan.
This ground-breaking agreement will see Manda become the Club’s first Official
Nutritional Supplements Partner, with exclusive rights in Japan.
Founded in 1987 Manda produces a range of health food products, including
enzyme based supplements. Its products offer a range of health benefits and
are developed by fermenting a variety of natural fruit and vegetables.
For over 20 years the company has been researching and developing the
fermentation process to create supplements without the aid of additives,
resulting in natural, safe and tasty products to aid health and vitality.
As part of the agreement Manda will work with the Premier League champions to
promote its brand to the Club’s 4 million Japanese followers.
Manchester United’s Group Managing Director, Richard Arnold comments:
‘This is the first time the Club has had an Official Nutritional Supplement
Partner and we are delighted to welcome Manda as our inaugural partner in this
sector. Manda is one of Japan’s leading health supplement manufacturers and
they understand the benefits of natural nutrition, dedicating years of
research into farming and new innovations to produce its products. Through our
partnership we hope to communicate to our Japanese fans the benefits of
adopting a healthy lifestyle.’
Dr. Yoshinori Matsuura, President of Manda Fermentation Co., Ltd. comments:
‘We are happy to announce our agreement with Manchester United, one of the
oldest football clubs in world with great heritage, to become its first
Official Nutritional Supplement Partner in Japan. Manchester United represents
excitement and happiness to people all over the world and through this
partnership, Manda would like also to expand the company’s aim to contribute
to your wellness and the environmental conservation of our Mother Earth.’
About Manchester United
Manchester United is one of the most popular and successful sports teams in
the world, playing one of the most popular spectator sports on Earth. Through
our 135-year heritage we have won 62 trophies, enabling us to develop the
world’s leading sports brand and a global community of 659 million followers.
Our large, passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources, including
sponsorship, merchandising, product licensing, new media & mobile,
broadcasting and match day.
Manchester United Ltd
+44 (0) 161 868 8427
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