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Former Chairman Of ABC Affiliate Board Dave Boylan Joins Rentrak's Board Of Directors

 Former Chairman Of ABC Affiliate Board Dave Boylan Joins Rentrak's Board Of
                                  Directors

PR Newswire

PORTLAND, Ore., Sept. 12, 2013

PORTLAND, Ore., Sept. 12, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in precisely measuring movies and TV everywhere, serving the
advertising, television and movie industries, today announced Dave Boylan has
been elected to join its Board of Directors. This prominent endorsement of
Rentrak by a highly respected and well-connected industry leader will help
Rentrak's management team accelerate its exceptional growth in local
television stations.

"Over the years, Dave has been a change agent in local television. As Vice
President/General Manager of the ABC affiliate in Miami (WPLG-TV), his station
was one of the first to make Rentrak part of its sales strategy. Since then,
he has been working to encourage the television industry to adopt Rentrak's
local TV currency," said Rentrak's Chief Executive Officer and Vice Chairman
Bill Livek. "Dave's experience gives our Board first-hand input on what local
stations want and will help us with the future local TV roadmap, so that every
station will want to join the revolution that is happening in local TV with
Rentrak."

Prior to the announcement of his retirement from WPLG, Boylan was the Chairman
of the ABC Affiliate Board of Governors, serving as liaison with over 200 ABC
affiliates. He brings almost 40 years of television experience to Rentrak's
Board of Directors and 27 years as a Television General Manager in four
different markets. In addition to Miami's WPLG, Boylan oversaw FOX
owned-and-operated stations KTTV in Los Angeles, WTVT in Tampa Bay and WGHP in
Greensboro.

"Being an early adopter of Rentrak and understanding the need for local TV to
be measured in a vastly improved way, my seat on Rentrak's Board of Directors
is a natural fit," said Boylan. "Leaving Post-Newsweek, a company that I
love, to join Rentrak's Board is a direct reflection of my focus on helping
Rentrak continue to change the future of the way local television stations are
measured."

"Our Board is extraordinarily strong because we have carefully selected
seasoned veterans who have served as executives from all spectrums of the
industry. We have experts in advertising, research, direct marketing, media,
communications, finance—and now local television," said Rentrak's
Non-Executive Chairman of the Board Brent Rosenthal, "I am so proud of what
Rentrak has accomplished and very excited for what we have in store."

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with Advanced Demographics, only Rentrak
is the census currency for VOD and movies.Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.

RENTM
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Contact for Rentrak:
Antoine Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

SOURCE Rentrak

Website: http://www.rentrak.com
 
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