Launches Priceline Sponsored Listings

    Launches Priceline Sponsored Listings

Advanced analytics allow hotels to bid in real-time to increase bookings

PR Newswire

NEW YORK, Sept. 12, 2013

NEW YORK, Sept.12, 2013 /PRNewswire/, a leader in global
online hotel reservations and part of The Priceline Group (NASDAQ: PCLN),
today announced the launch of Priceline Sponsored Listings to give hotels the
power to bid in real-time to reach key consumers at the point of purchase.
Powered by HookLogic, the global leader in commerce search advertising, the
new auction-based pay-per-click program empowers hotels to advertise to
in-market travelers and measure the success of their campaigns instantly.
Built on a real-time analytics platform, Priceline Sponsored Listings shows
participating hotels exactly what it costs to fill each room. 

"With so many channels to reach potential consumers, we want to give hotels of
all sizes and varying budgets an opportunity to identify key consumers, reach
them with customized messages at the moment of purchase, and track results in
real time," said Craig Schickler, Vice President of Partner Marketing at

With Priceline Sponsored Listings, hotels can:

  oBid for prime positioning in destination searches to increase exposure to
    key customers in hotel search results across
  oPinpoint customers via multiple filtering options including demographics,
    dates of stay, length of stay and advance purchase windows
  oAccess real time reporting metrics to adjust bid strategy mid-campaign
  oCustomize messages and visuals for different consumer segments
  oActively manage spend by setting daily, weekly or monthly budgets within
    the platform

"We're excited about Priceline Sponsored Listings," said Lakota Forosisky,
Area Director of Revenue Management at Hyatt Place Mystic. "It's a challenging
hotel market in September and Priceline is truly answering the call. So far
the program has exceeded our performance expectations."

"Many customers buy from among the first few choices they see, yet it's
difficult for hotels to influence where they show up in organic search
results," adds Jonathan Opdyke, CEO of HookLogic. "Priceline Sponsored
Listings creates a simple approach for hotels to win that incredibly valuable
first-in-search position."

Hotel marketers interested in learning more about Priceline Sponsored Listings
can visit

AboutThe Priceline Group

The Priceline Group(Nasdaq: PCLN) is a leader in global online hotel
reservations.The Priceline Groupis composed of five primary brands,,, KAYAK, and several
ancillary brands.The Priceline Groupprovides online travel services in over
180 countries and territories inEurope,North America,South America,
theAsia-Pacificregion, theMiddle EastandAfrica.

Booking.comis the number one online hotel reservation service in the world,
offering over 330,000 hotels and accommodations (as of August 2, 2013), and is
available in 41 languages. More recent counts are available on
theBooking.comwebsite.Priceline.comgives leisure travelers multiple ways
to save on their airline tickets, hotel rooms, rental cars, vacation packages
and cruises. In addition to getting compelling published prices, travelers can
take advantage'sfamous Name Your Own Price® service, which
can deliver the lowest prices available, or the recently added Express
DealsSM, where travelers can take advantage of hotel discounts without
bidding.Agoda.comis an Asia-based online hotel reservation service that is
available in 38 languages.Rentalcars.comis a multinational rental car
service, offering its reservation services in over 6,000 locations and
providing customer support in 40 languages. KAYAK's websites and mobile apps
allow people to easily compare information from hundreds of travel sites at

SOURCE The Priceline Group

Contact: For Press Information: Leslie Cafferty, (203) 299-8121,; For Investor Relations: Matthew Tynan, (203)
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