ABSOLUT TUNE® Partners With Pop Duo Icona Pop

                ABSOLUT TUNE® Partners With Pop Duo Icona Pop

ABSOLUT® and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and
Unleash their Spirit with New ABSOLUT TUNE

PR Newswire

NEW YORK, Sept. 12, 2013

NEW YORK, Sept. 12, 2013 /PRNewswire/ --The blend of two amazing talents
creates something truly compelling and no one knows this better than ABSOLUT®.
The premium vodka brand is partnering with Icona Pop – the pop sensation from
Sweden behind the hit single 'I Love It' ft. Charli XCX – to launch ABSOLUT
TUNE^® nationwide, a bubbly blend of crisp white wine and premium vodka.

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To celebrate its national release, ABSOLUT TUNE and Icona Pop are encouraging
party-goers everywhere to enjoy ABSOLUT TUNE, as featured in the brand's new
video "All Night" from their forthcoming debut album, "THIS IS...Icona Pop"
out September 24 from TEN / Big Beat / Atlantic Records. Debuting today, Icona
Pop's "All Night" music video features dueling dancers uniting in a "House
Ballroom" experience as they unleash their spirit on the dance floor -- much
like how the flavors of crisp Sauvignon Blanc and premium vodka unite in
ABSOLUT TUNE. Fans can enjoy the duo's "All Night" video at
www.youtube.com/IconaPop.

"We're thrilled to partner with ABSOLUT TUNE for our new video and single 'All
Night'," said Caroline Hjelt of Icona Pop. "They've been so fun to work with
and we can't wait for our fans to toast along with us," said Aino Jawo of
Icona Pop.

Previously only available in select markets, ABSOLUT TUNE can now be enjoyed
nationwide. Whether it's a birthday brunch or night on the town, the
sophisticated drink delivers well integrated aromas and flavors that are
well-balanced, rich, floral and fruity -- met by a premium vodka note at the
end. With vodka engrained in its DNA, ABSOLUT TUNE's blend is perfect for
adding a splash of juice or liqueur to create a simple and refreshing
cocktail.

"We're excyted to join forces with Icona Pop to nationally introduce ABSOLUT
TUNE," said Maxime Kouchnir, Vice President of Vodkas at Pernod Ricard. "This
blend allows us to experiment with new tastes and trends while offering
consumers another delicious drink option perfect for any celebratory
occasion."

ABSOLUT TUNE's dramatic bottle design epitomizes the brand's unique offering.
The white outer layer, filled with bright gold accents, unzips down the side
to reveal a shiny black and gold interior. After the uncorking, a chilled
flute glass of ABSOLUT TUNE ensures the perfect toast and start to any
occasion.

A History of Creative Collaborations
ABSOLUT's history of collaborating with inspiring artists, such as Icona Pop,
to tell their story through the lens of the bottle is engrained in the brand's
DNA. From Andy Warhol's first commission in 1985 to the brand's new ethos,
TRANSFORM TODAY, ABSOLUT continues to seek out collaborations with daring
spirits who have a dedication to continuously transform the possibilities of
personal expression.

About ABSOLUT
ABSOLUT VODKA has been committed to developing innovative flavors since the
introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka. Since then,
ABSOLUT has continued to bring a unique twist to common flavors with products
such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT®
VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT®
PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABSOLUT® WILD TEA, ABSOLUT® ORIENT
APPLE, ABSOLUT® GRAPEVINE and ABSOLUT© CHERRYKRAN.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI). The company's leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single
Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur,
Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac,
Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint
venture with Tequila Avion); such superior wines as Jacob's Creek® and
Brancott Estate®; and such exquisite champagnes and sparkling wines as
Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit:
www.acceptresponsibility.org.

CONTACT:
Lauren Nodzak                   Gillian Kushner
Pernod Ricard                   Weber Shandwick
Lauren.Nodzak@pernod-ricard.com Gkushner@webershandwick.com
212-372-5345                    212-445-8417



ABSOLUT(R), the premium vodka brand, is partnering with Icona Pop to launch
ABSOLUT TUNE(R) nationwide, a bubbly blend of crisp white wine and premium
vodka.



ABSOLUT TUNE can now be enjoyed nationwide.



Video with caption: "To celebrate its national release, ABSOLUT TUNE and Icona
Pop are encouraging party-goers everywhere to enjoy ABSOLUT TUNE, as featured
in the brand's new video 'All Night.'" Video available at:
http://www.youtube.com/watch?v=LNuNJLlq8eQ&feature=youtu.be

Image with caption: "ABSOLUT(R), the premium vodka brand, is partnering with
Icona Pop to launch ABSOLUT TUNE(R) nationwide, a bubbly blend of crisp white
wine and premium vodka." Image available at:
http://photos.prnewswire.com/prnh/20130912/MM78636-a

Image with caption: "ABSOLUT TUNE can now be enjoyed nationwide." Image
available at: http://photos.prnewswire.com/prnh/20130912/MM78636-b

SOURCE Pernod Ricard USA
 
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