Photo Release -- Los Angeles International Airport (LAX) Installs Over $20
Million Daktronics Integrated Media System
Daktronics Video Displays to Help LAX "Transform the Travel Experience"
BROOKINGS, S.D., Sept. 12, 2013 (GLOBE NEWSWIRE) -- Daktronics, Inc.
(Nasdaq:DAKT) As part of a $50 million dollar Integrated Environmental Media
System (IEMS) program, Daktronics delivered and installed over $20 million of
cutting-edge architecturally integrated indoor video displays at Los Angeles
International Airport (LAX). To support the video display installation, the
IEMS program scope included an extensive fiber optic backbone; dedicated power
supply; dedicated HVAC systems; dedicated fire protection systems; and a Media
Equipment Room/Control Room to house the sophisticated audio visual and
content delivery systems designed specifically for this unique and
"Time Tower" and "Destination Board"
"Story Board" Media Element
Photos accompanying this release are available at:
The customized Daktronics IEMS displays are architecturally integrated with
the building and original content was developed for the displays to engage,
entertain and inform passengers as they move through the airport's new Tom
Bradley International Terminal (TBIT).
Building upon the thematic elements of travel, the content shown on these
integrated high-resolution displays will fulfill the airport's goal of
"transforming the traveler experience." While promoting the LAX host brand as
the creative capitol of the world, the integrated display content will also
include the opportunity for sponsor messages as part of the creative content
With approximately 9,586 square feet of combined active display area, this
system is the largest airport terminal display project – and the third-largest
indoor project – ever produced by Daktronics.
The IEMS has been designed to include six remarkable display segments:
- Story Board: An array of eight individual 6mm DVN video displays arranged
in a 120-foot-wide by 30-foot-tall media wall in the Grand Hall, featuring
themed images associated with L.A.'s film, music, comic book and graphic
- Time Tower: A four-sided enclosure of seamless 6mm and 10mm DVN video
displays which surrounds a 72-foot central elevator serving as the
centerpiece of the new TBIT Grand Hall
- Welcome Wall: An 84-foot-tall by 26-foot-wide 6mm DVN video display which
shows L.A.-themed greeting messages as passengers transit between floors to
continue with international processing.
- Bon Voyage Wall: A 23-foot-tall by 13-foot-wide 6mm DVN video display
which leaves a lasting L.A.-branded impression with out-bound international
- Destination Board: A 75-foot-wide by 15-foot-tall 6mm DVN video display
surrounded by a custom crest of metal channels and free-form Daktronics
ProPixel^® sticks showing flight information along with destination-themed
- North and South Portals: A series of sixty industrial-grade LCD monitors
arranged into ten columns to form segmented media walls on both sides of the
entrance portals leading from the Grand Hall to the concourses and departure
"From the intelligent front-end control system to the ultra-sharp DVN
displays, this project demonstrates our versatility and capabilities for this
industry," said Brad Wiemann, Vice-President of Commercial and Transportation.
"The IEMS program at the new Tom Bradley International Terminal will be an
impressive showcase of the versatility of Daktronics video products. We're
very proud to be a part of this landmark project."
The New Tom Bradley International Terminal was previewed to thousands of
members of the general public during a day-long community open house in June
2013. The new terminal will double the size of the existing TBIT and is
scheduled to open in mid-September.
LAX is the third-busiest airport in the United States, serving more than 60
million passengers every year, including more than 8 million international
Daktronics worked with the Integrated Environmental Media Systems (IEMS) Team
including: MRA International, IEMS Project Director; Marcela Sardi of Sardi
Design, designer of the media features and Creative Director; Smart Monkeys
Inc. Technical Consultant for the systems design; Electrosonic, Systems
Integrator; Moment Factory, Executive Content Producer and Digital Kitchen,
Supportive Content Producer.
Photo Credits: Moment Factory (Executive Content Producer for the IEMS)
Daktronics is recognized as the world's leading provider of full-color LED
video displays. Daktronics began manufacturing large screen, full-color, LED
video displays in 1997. Since then, thousands of large screen video displays
have been sold and installed around the world. Since 2001, independent market
research conducted by iSuppli Corp. lists Daktronics as the world's leading
provider of large screen LED video displays.
Daktronics has strong leadership positions in, and is the world's largest
supplier of, large screen video displays, electronic scoreboards,
computer-programmable displays, digital billboards, and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video. Daktronics designs, manufactures,
markets and services display systems for customers around the world, in sport,
business and transportation applications. For more information, visit
www.daktronics.com, e-mail the company at firstname.lastname@example.org, call (605)
692-0200 or toll-free (800) 325-8766 in the United States or write to the
company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.
Cautionary Notice: In addition to statements of historical fact, these news
releases contain forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 and are intended to enjoy the
protection of that Act. These forward-looking statements reflect the Company's
expectations or beliefs concerning future events. The Company cautions that
these and similar statements involve risk and uncertainties which could cause
actual results to differ materially from our expectation, including, but not
limited to, changes in economic and market conditions, management of growth,
timing and magnitude of future contracts, and other risks noted in the
company's SEC filings, including its Annual Report on Form 10-K for its 2013
fiscal year. Forward-looking statements are made in the context of information
available as of the date stated. The Company undertakes no obligation to
update or revise such statements to reflect new circumstances or unanticipated
events as they occur.
CONTACT: MEDIA RELATIONS:
Tel (605) 692-0200
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