PepsiCo's Doritos Brand Asks Consumers Worldwide To Create Their Own Doritos
Ads For Chance To Win $1 Million Grand Prize
PLANO, Texas, Sept. 12, 2013
-- Two Finalists Will Win the Chance to Work with Marvel Studios on the Set of
the Highly Anticipated Movie "Marvel's The Avengers: Age of Ultron"
PLANO, Texas, Sept. 12, 2013 /PRNewswire/ --PepsiCo's Doritos brand is asking
fans around the world to create a Doritos television advertisement for the
chance to win a $1 million (U.S.) grand prize and an opportunity to see their
work air in front of a global television audience. Two lucky winners will see
their ads air for an audience of millions and have the opportunityto work
with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron ," the
highly anticipated sequel to the 2012 blockbuster movie " Marvel's The
Avengers ," which became the third-highest-grossing movie of all time
worldwide. In addition, one of those two winners will be awarded the grand
prize of $1 million. More details are available at www.doritos.com .
This unprecedented opportunity for aspiring filmmakers around the world is
part of the latest installment of the Doritos Crash the Super Bowl contest,
which has been held for the past seven years in the U.S. Since it began in
2007, the annual contest has invited U.S. consumers to create and submit
30-second homemade ads celebrating their love of Doritos tortilla chips. For
this year's contest, adults from anywhere in the world where Doritos tortilla
chips are sold can compete to see their ad air during Super Bowl XLVIII — the
annual championship game of the National Football League which regularly draws
more than 100 million viewers in the U.S. and is anticipated to be one of the
most-watched broadcasts in the world.
A qualified panel of judges, including executives from the Doritos brand,
advertising professionals and the legendary Stan Lee of Pow! Entertainment —
chairman emeritus of Marvel Studios and creator of such Super Heroes as Iron
Man™, Spider-Man™ and others — will select five finalist ads. Ultimately, two
finalist ads will air during the Super Bowl broadcast — one will be selected
by worldwide consumer votes on www.doritos.com and the other by the Doritos
brand. The creators of both winning ads will receive the opportunity to work
on the set of "Marvel's The Avengers: Age of Ultron" and the ad with the
highest total number of votes will win its creator the $1 million grand prize.
The runner-up will receive $50,000 (U.S.).
"Incredible content has no geographical boundaries," said Ann Mukherjee,
senior vice president and chief marketing officer, PepsiCo's Frito-Lay
division. "As a brand that spans 46 countries on six continents, we know
firsthand that regardless of where our fans are located, they are all about
seizing the moment and making an impact in the boldest way possible. With
Crash the Super Bowl, we're now delivering an unprecedented opportunity for
fans around the globe to share their talent and creativity on one of the
world's largest advertising stages."
Since Crash the Super Bowl was first introduced, the Doritos brand has seen
consumers create more than 20,000 ad submissions with the winning spots
consistently ranking among the most memorable and buzzed-about Super Bowl
commercials. As a result, the creators of these top-ranked winning ads have
been awarded millions of dollars in grand prize money and have gone on to
receive commercial work, Hollywood representation and other life-changing
This year's winners will have the career-altering opportunity to work with
Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron." Marvel
Studios, a division of Marvel Entertainment, produces movies based on the
world's most prominent and iconic comic books. With a library of more than
8,000 characters, Marvel Studios has created such blockbuster film franchises
as Marvel's "Iron Man," "The Incredible Hulk," "Thor," "Captain America," and
"Marvel's The Avengers." Marvel Entertainment is a wholly owned subsidiary of
The Walt Disney Company.
"Marvel's core talent is to create unique characters, tell intriguing stories
and engage audiences in the boldest ways possible, which is what the Crash the
Super Bowl contest does for Doritos fans and makes this collaboration so
powerful," said Stan Lee. "The winners of this contest will have the
incredible opportunity to not only see their work broadcast to millions on the
Super Bowl, but also become a part of the Marvel family and work with some of
the most dynamic talents in the entertainment industry today."
The worldwide expansion of the Crash the Super Bowl contest comes as the
filmmaking community continues to build its global footprint, with aspiring
directors and artists around the world seeking opportunities to break into the
entertainment business and make their mark. In the last decade alone, total
box office spending has risen by one-third in North America while more than
doubling in other parts of the world. And with top-ranked film schools
located in cities, such as Beijing, Sydney, Munich and Prague, an abundance of
cinematic talent is coming from every corner of the globe.
Each of the five Crash the Super Bowl finalists will win an invitation to
Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a
private luxury suite, where they will tune in to learn which finalist spots
will air for the world's attention. The three finalists whose commercials
don't air during the broadcast will each win $25,000 (U.S.). The Super Bowl
XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX.
As one of the leading snack brands in the world, Doritos has a presence in 46
countries and six continents. With flavors ranging from Nacho Cheese and Cool
Ranch to Sweet Chili Pepper and Tangy Cheese, the worldwide Doritos portfolio
currently offers more than 70 unique varieties.
PepsiCo's relationship with the NFL is among the company's longest-running and
most-successful sports sponsorships. PepsiCo will leverage its relationship
with the NFL to connect with consumers throughout the season with activations
spanning many of the company's largest food and beverage brands, including
Pepsi, Tostitos, Quaker, Doritos and Gatorade.
About Marvel Entertainment Marvel Entertainment, LLC, a wholly-owned
subsidiary of The Walt Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library of over
8,000 characters featured in a variety of media over seventy years.Marvel
utilizes its character franchises in entertainment, licensing and
publishing.For more information visit marvel.com .
About Doritos Doritos is one of the leading brands from PepsiCo's (NYSE: PEP)
global snack portfolio. To learn more about the Doritos brand, visit its
website at www.doritos.com .
About PepsiCo PepsiCo is a global food and beverage leader with net revenues
of more than $65 billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail sales. Our main
businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make
hundreds of enjoyable foods and beverages that are loved throughout the
world. PepsiCo's people are united by our unique commitment to sustainable
growth by investing in a healthier future for people and our planet, which we
believe also means a more successful future for PepsiCo. We call this
commitment Performance with Purpose: PepsiCo's promise to provide a wide range
of foods and beverages from treats to healthy eats; to find innovative ways to
minimize our impact on the environment by conserving energy and water and
reducing packaging volume; to provide a great workplace for our associates;
and to respect, support and invest in the local communities where we operate.
For more information, please visit www.pepsico.com .
*PepsiCo Press Releases
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Contact: Chris Kuechenmeister, Frito-Lay, +1-972-334-2044 office,
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