GE Envisions Home of the Future

  GE Envisions Home of the Future

  *GE creates living spaces of the future in Home 2025 project; consumer
    convenience reigns for the foreseeable future
  *Designs include all-in-one appliances and laundry machines that make
    folding passé
  *External refrigeration units for home deliveries and biometric appliances
    allow seniors to stay in their homes longer

Business Wire

LOUISVILLE, Ky. -- September 12, 2013

(NYSE: GE)— GE has imagined the technological enhancements that will change
the way we live and how our homes will look a dozen years from now, after
studying trends in advances in food science, demographic shifts, ecological
issues, healthcare services, water scarcity and home delivery. “This isn’t
about the Jetsons or pie-in-the-sky ideas,” said Lou Lenzi, director for GE
Appliances’ Industrial Design Operation. “Home 2025 is about reality-based
innovation that will be possible over the next decade.”

In 1960, Arthur BecVar, GE's manager of industrial design for major
appliances, and his team of desi ...

In 1960, Arthur BecVar, GE's manager of industrial design for major
appliances, and his team of designers imagined a kitchen of the future. Today,
many of his ideas, such as an induction cooking surface and refrigerator ice
dispenser, have become a reality in many kitchens. (Photo: GE)

Using its expanded industrial design team and advanced development engineers,
GE Appliances has envisioned the home of 2025. Extending beyond the typical
product cycle horizon of three to five years, four teams of employees focused
on distinct customer segments and what their homes would be like in the

“To project what the Home of 2025 may look like, we first took a high-level
look at where we think society, culture and technology are taking us and
intersected that with ways in which we could make our lives less complex and
more enjoyable,” said Lenzi. ”We conceptualized how we will prepare meals,
wash clothes and interact with information as families over the next dozen

How it started

Before they began designing, the teams started with research. “Our first step
was to extensively review macro trends and the latest advancements in
technology,” said Lenzi. From advanced materials to energy efficiency, the
team took a broad view on the biggest macro trends impacting our society.

The teams explored various life stages and home configurations to develop
concepts of the future. From younger consumers in smaller spaces to older
consumers in single-family homes, each team had specific target consumers and
designed a living space based on their unique needs.

Key themes and future concepts of the Home of 2025 include:

1.The death of one-purpose appliances: Much like the smartphone has become a
    TV, a navigation system and a phone, so will appliances integrate
    disparate functions into uber-appliances. This becomes more important as
    sizes of homes and apartments continue to shrink.
2.The supermarket goes the way of the video store … and the milkman returns:
    Smart appliances perform inventory management and automatically place
    online orders for food. As consumers desire more fresh food delivered to
    their home, refrigeration units can be installed with access outside of
    your home, so you need not be present for delivery.
3.Water scarcity means innovations in washing: Gray water will be recycled
    and repurposed through our appliances.
4.Honey, I ate the houseplant: As the desire for fresh food grows, indoor
    plants become a food source as synthetic beehives provide pollination.
5.The clothing store becomes one machine: In GE’s Home 2025, a laundry
    machine not only washes and dries, it stores clothing items in convenient
    pellet form, and then revives clothes for immediate wear or dispenses them
    in compressed form for travel. Commercial compressors and revivers are
    found in public areas.
6.Aging in place: As older consumers rely on fewer people to take care of
    them, appliances that take biometric information and dispense medication
    can mean independence for many years to come.

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Julie Wood, PR Manager, 502-452-5914
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