Freescale and ROHM Will Collaborate to Deliver Innovative Automotive Solutions for Japanese and Global Markets

  Freescale and ROHM Will Collaborate to Deliver Innovative Automotive
  Solutions for Japanese and Global Markets

Silicon leaders to focus on creating technologies that speed and simplify the
design and development of advanced automotive systems

Business Wire

TOKYO -- September 11, 2013

Freescale Semiconductor Japan Ltd. and ROHM Co. Ltd. have agreed to
collaborate on select, automotive-related activities designed to provide
comprehensive solutions for the Japanese and worldwide automotive markets.

The collaboration brings together two of the most prominent names in
automotive silicon. Freescale has a decades-long track record of delivering
innovative semiconductor solutions to many of the world’s top automotive OEMs
and tier one suppliers, while ROHM is a leading provider of high-quality
peripherals, including discrete components and ASSPs supporting
microcontrollers for automotive markets in Japan and worldwide. Freescale and
ROHM plan to collaborate in market segments and technologies where the
companies’ products do not compete.

"We are pleased to announce one of the first collaborations between Freescale
and a Japanese semiconductor manufacturer, established for the benefit of the
top automakers and tier one OEMs around the world," said David M. Uze, vice
president of Freescale Semiconductor Inc., president and representative
director of Freescale Semiconductor Korea, Inc., and president of Freescale
Semiconductor Japan Ltd. "Bringing together two of the strongest silicon
providers in the industry is great news for the Japanese and larger global
automotive markets. We look forward to growing our relationship and developing
more technology solutions that underscore the individual strengths of these
two great companies."

The collaboration is expected to include cross-promotional activities, as well
as the joint creation of a range of solutions engineered to speed and simplify
the development of innovative, high-quality, cost-effective automotive
systems. Examples of this collaboration will include:

  *An evaluation board based on Freescale’s S12 MagniV automotive
    microcontrollers and leveraging discrete products from ROHM. Freescale’s
    S12 MagniV is a mixed-signal microcontroller built on proven S12
    technology, non-volatile memory and high-voltage analog circuits.
  *A comprehensive CPU card reference design that integrates ROHM’s ASSP and
    discrete products onto Freescale’s Smart Application Blueprint for Rapid
    Engineering (SABRE) for Automotive Infotainment. The solution leverages
    the performance of Freescale’s i.MX 6 series applications processor
    technology, together with ROHM's discrete technologies. The result is a
    compelling automotive infotainment reference design that enables optimal
    thermal design flexibility by keeping component sizes and part counts to a
    minimum. The CPU card reference design is expected to be available by
    November 2013 from ROHM.

“For years, ROHM has considered the automotive market to be its primary focus,
and has driven to meet on-time delivery and high quality,” said Toshiki
Takano, director for ROHM. “We are pleased to collaborate with Freescale to
enhance efforts to optimize its high-performance microcontrollers with our
high-quality peripherals. Our solutions will dramatically reduce customers’

ROHM will participate in Freescale's largest event in Japan, the Freescale
Experience, Sept. 20-22, 2013, at the Fuji International Speedway. ROHM will
exhibit the CPU card reference design built on SABRE for Automotive
Infotainment, as well as lead technical sessions on automotive-related topics.
In addition, ROHM and Freescale’s joint automotive solutions will be exhibited
at the ROHM booth at CEATEC JAPAN, Oct. 1-5 at Makuhari Messe in Chiba

About the Freescale Experience

The Freescale Experience is one of the largest semiconductor events in Japan
and grew out of the Freescale One Make Festival held in June 2012. It merges
technical sessions, technology labs and other activities, including car racing
and parties. Participants can get the latest information about products and
technologies from Freescale and its ecosystem partners, as well as have
opportunities to interact with professionals from multiple regions.

The Freescale Experience will take place Sept. 20-22, 2013, at the Fuji
International Speedway (Sunto-gun, Shizuoka Prefecture). You must pre-register
to attend. To register for the event, and for more information about the
Freescale Experience, visit

AboutFreescale Semiconductor

Freescale Semiconductor(NYSE:FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based
inAustin, Texas, and has design, research and development, manufacturing and
sales operations around the

About ROHM Co., Ltd.

ROHM Co., Ltd. is an industry leader in system LSI, discrete components and
module products, utilizing the latest in semiconductor technology. ROHM's
proprietary production system, which includes some of the most advanced
automation technology, is a major factor in keeping it at the forefront of the
electronic component manufacturing industry. In addition to its development of
electronic components, ROHM has also developed its own production system so
that it can focus on specific aspects of customized product development. ROHM
employs highly skilled engineers with expertise in all aspects of design,
development and production. This allows ROHM the flexibility to take on a wide
range of applications and projects and the capability to serve valuable
clients in the automotive, telecommunication and computer sectors as well as
consumer OEMs.

Freescale and the Freescale logo are trademarks of Freescale Semiconductor,
Inc., Reg. U.S. Pat. & Tm Off. All other product or service names are the
property of their respective owners. © 2013 Freescale Semiconductor, Inc.


Jack Taylor, 512-560-7143
Gloria Shiu, (85-22) 666-8237
Europe, Middle East and Africa
Laurent Massicot, +33 (0)1 69 10 48 05
Anjali Srivastava, (91-120) 395-0000
Hiroyasu Oya, (81-3) 5437-9444
ROHM Semiconductor U.S.A., LLC
ROHM Semiconductor GmbH
Marketing Communication
ROHM Co., Ltd.
Corporate Communications Div.
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