InterContinental Hotels Group Partners With Nor1, Inc. for Multi-Brand, Multi-Hotel Implementation of Upsell Solutions

InterContinental Hotels Group Partners With Nor1, Inc. for Multi-Brand, Multi-Hotel Implementation of Upsell Solutions 
ATLANTA, GA and SANTA CLARA, CA -- (Marketwired) -- 09/11/13 -- 
Silicon Valley's Nor1, Inc. and InterContinental Hotels Group (IHG)
have strengthened their strategic partnership with the global rollout
of Nor1's pre-arrival upsell solution, eStandby Upgrade(R), making it
available across the hospitality giant's family of nine brands, over
4,600 hotels and in almost 100 countries and territories worldwide.  
Expanding the collaboration with Nor1 will enable IHG, one of the
world's leading hotel companies, to resolve perishable inventory and
optimize incremental revenue opportunities, as well as enhance the
guest experiences at the hotel. The initial launch was centered on
the InterContinental Hotels & Resorts brand, but the continued
roll-out of Nor1's eStandby solution will be made available to most
IHG brands and properties around the world by the end of the year. 
"We want our guests at any of our hotels to have an enhanced
experience and feel connected to our brands before they even arrive.
Partnering with Nor1 allows us to engage our guests, as individuals,
by offering upgrades and services that will enhance their stay," said
Michael Menis, Senior Vice President, Digital and Voice Channels,
"We are pleased to be working with IHG, one of the greatest
hospitality brands in the world. This agreement underscores our
mutual drive and focus on bringing innovation and customer
satisfaction to the front desks of hotels worldwide," commented Jason
Bryant, Founder and co-CEO of Nor1, Inc. "With eStandby, IHG can
differentiate each property through custom offers and award upgrades
to customers eager to have a better experience." 
About eStandby Upgrade
 eStandby Upgrade uses the industry's most
sophisticated pricing and merchandising engine, PRiME, to make
real-time, data-driven, upsell offers for each reservation,
post-confirmation. Leveraging predictive analytics, this patented
decision intelligence technology makes upsell offers at specific
points in time through an algorithmic approach that is currently
generating incremental revenue and building guest loyalty for
thousands of hotels worldwide. 
About IHG
 IHG (InterContinental Hotels Group) (LSE: IHG) (NYSE: IHG)
(ADRs) is a global organization with a broad portfolio of nine hotel
brands, including InterContinental(R) Hotels & Resorts, Hotel
Indigo(R) Hotels, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R)
Hotels and Resorts, Holiday Inn Express(R) Hotels, Staybridge
Suites(R) Hotels, Candlewood Suites(R) Hotels, EVEN(TM) Hotels and
HUALUXE(TM) Hotels & Resorts. 
IHG manages IHG(R) Rewards Club, the world's first and largest hotel
loyalty program with over 74 million members worldwide. The program
was relaunched in July 2013, offering enhanced benefits for members
including free internet for Elites across all hotels, globally. 
IHG franchises, leases, manages or owns over 4,600 hotels and 678,000
guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit
around 90,000 people into additional roles across its estate over the
next few years. 
InterContinental Hotels Group PLC is the Group's holding company and
is incorporated in Great Britain and registered in England and Wales. 
Visit for hotel information and reservations and for more on IHG Rewards Club.  
For our latest news, visit:,, or 
About Nor1, Inc. 
 Nor1, Inc. is the technology leader in upsell
solutions. Headquartered in Silicon Valley, Nor1 provides data-driven
pricing and merchandising solutions to maximize incremental revenues
for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson
Rezidor and Kempinski Hotels. Nor1's patented, dynamic decision
intelligence engine, PRiME(R), powers Nor1's scalable upsell platform
including its signature eStandby Upgrade(R) and the FrontDesk
Nor1 is creating the fusion between technology and guest experience.
It's that combination of expertise and skill that have set Nor1 apart
and continues to attract technology's most distinguished investors
such as Concur (CNQR), Goldman Sachs and Accel Partners. For more
information, please visit 
Media Inquiries:
Nicole Hockin
Vice President, Marketing & PR for Nor1, Inc. 
+1 408.355.9848 
Mark Debenham
Manager, Global Public Affairs
+44 1895512097 
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