Local Corporation Launches Next Generation of its Krillion® Local Shopping Platform

  Local Corporation Launches Next Generation of its Krillion® Local Shopping
  Platform

 Company Expands Data Aggregation Capabilities; Offers Location-Based Product
           API Covering Over 75,000 Retail Stores and 23,000 Brands

Shop.org Annual Summit 2013

Business Wire

IRVINE, Calif. -- September 11, 2013

Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced that it has launched the next generation of its Krillion local
shopping platform, which provides dynamic location-based product search data
for millions of local consumers nationwide.

The Krillion local shopping data index, one of the largest and most
comprehensive in the industry, now includes over 75,000 retail stores,
covering over 3,000 shopping categories and over 23,000 leading consumer
brands, representing millions of products. The platform also includes a new
API, providing business partners and customers with an efficient way to
integrate local shopping solutions and content into desktop and mobile sites
and applications.

“Krillion continues to make its mark as a leader in location-based shopping
data,” said Michael Sawtell, Local Corporation, president and COO. “Our
comprehensive coverage, extensive data set and patented technology have proven
to be a winning combination in connecting top retailers and brands with
valuable local shoppers. We’re excited to launch the next generation of the
Krillion platform to further enhance the online shopping experience by
providing ready-to-buy consumers with even more dynamic shopping information.”

Local Corporation’s patented Krillion local shopping platform provides
relevant local product search results, including retail locations, brands,
categories, product images and product inventory and availability data, to
millions of connected consumers researching online prior to purchase. The new
platform features significant technology enhancements, which enable better
data aggregation and allow it to normalize large amounts of unstructured data
more efficiently.

The Krillion platform aggregates national local shopping content and offers it
through a range of APIs tailored for both online and mobile channels and
devices. Retailers and brand marketers included in the Krillion data index can
reach more local consumers and drive shopper engagement and sales, both online
and in-store.

The company will be showcasing the Krillion local shopping platform as a
featured speaker, exhibitor and sponsor at this year’s Shop.org Annual Summit,
Sept. 30 to Oct. 2 in Chicago, Ill.

Local Corporation was granted patent number 8,032,427 in October 2011, which
covers a system for providing localized shopping information.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

Contact:

Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com