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Robi Axiata Selects NetCracker to Provide New Billing Solution for Growing Customer Base



  Robi Axiata Selects NetCracker to Provide New Billing Solution for Growing
  Customer Base

   Billing Transformation Key to Robi Axiata’s Success in Highly Profitable
                              Customer Segments

Business Wire

WALTHAM, Mass. -- September 11, 2013

NetCracker Technology and Robi Axiata announced today that Robi has selected
NetCracker’s Revenue Management solution, integrating billing, interconnect
billing, and credit control, to enable new service innovation and superior
responsiveness to changing customer demands.

Robi Axiata is one of the three largest mobile operators in Bangladesh and
supports more than 22 million subscribers. The company offers voice and high
speed mobile data supported with advanced intelligent network technology.

NetCracker will replace a legacy billing system at Robi in order to increase
flexibility and reduce OPEX. As a result of this billing transformation, Robi
aims to introduce innovative price plans, accelerate new service rollouts, and
enhance customer management. The integrated NetCracker solution will bill for
all postpaid subscribers, roaming users, and interconnect agreements while
also actively monitoring usage, credit, rating, and new price plans.

“NetCracker is a clear choice for us as we improve postpaid billing and
customer care functionality to meet our rapidly expanding footprint of
customers,” said Niloy Rahman, Vice President, Development, at Robi. “They
have vast experience in both complex billing and customer care, and are a
trusted name in the industry.”

Robi Axiata is making a proactive investment in its billing infrastructure
because its growing, high value customer segments are keys to increased
revenue generation and profitability. As Bangladesh’s economy experiences
substantial growth, Robi’s customers demand more enhanced, value-added
services requiring more flexible and agile billing and credit control
capabilities.

“We are pleased to help Robi as they enter the next phase of their customer
care strategy, by helping improve their billing and customer experience
programs,” said Frank DeTraglia, Vice President of Global Sales, at
NetCracker. “It is an exciting time to be working with them, as they continue
to grow, scale and emerge as leaders in the region.”

About NetCracker Technology

NetCracker Technology, a subsidiary of NEC Corporation, is the proven partner
for communications service providers and cable operators offering
comprehensive, end-to-end solutions and delivery capabilities to optimize
their enterprise. With its global reach, leading-edge technology, and unbroken
track record of successful implementations, NetCracker helps eliminate
operational and business silos and delivers real-time experience in an
on-demand world. For more information, please visit www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology Corp. All other
company or product names mentioned in this press release may be trademarks or
registered trademarks of the respective companies with which they are
associated.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies
that benefit businesses and people around the world. By providing a
combination of products and solutions that cross utilize the company’s
experience and global resources, NEC’s advanced technologies meet the complex
and ever-changing needs of its customers. NEC brings more than 100 years of
expertise in technological innovation to empower people, businesses and
society. For more information, visit NEC at http://www.nec.com.

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other
product or service marks mentioned herein are the trademarks of their
respective owners. © 2013 NEC Corporation.

About Robi Axiata Ltd.

Robi Axiata Limited, is a joint venture between Axiata Group Berhad, Malaysia
and NTT DoCoMo Inc, Japan. Robi is the third largest mobile phone operator in
Bangladesh with more than 22 million subscribers. The company has about 8.1
million mobile internet subscribers; playing a significant role in the
socio-economic development of the country. For more information, visit Robi at
http://www.robi.com.bd.

Robi is part of the Axiata, a company with majority stake in five and minority
stake in two mobile operating companies across South and Southeast Asia.
Axiata has over 200 million subscribers across Asia provides direct employment
to more than 20,000 people in 10 countries. Axiata’s mobile subsidiaries and
associates operate under the brand name ‘Celcom’ in Malaysia, ‘XL’ in
Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia,
‘Idea’ in India, ‘M1’ in Singapore and, recently, ‘MTCE’ in Iran.

Contact:

SmartMark Communications for NetCracker
Juliet Shavit, +1-215-504-4272
jshavit@smartmarkusa.com
or
NetCracker Technology
Joanna Larivee, +1-781-419-3374
Joanna.Larivee@NetCracker.com
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