CounterPath Launches Channel Partner Program to Expand Bria and Cloud-Based Mobility Solutions Distribution

CounterPath Launches Channel Partner Program to Expand Bria and Cloud-Based 
Mobility Solutions Distribution 
Company announces first three CounterPath Master Distribution Program
partners Interwork, TeleDynamics and World Telecom Group, which
together represent 10,000 VARs and agents across North America 
CHICAGO, ILLINOIS -- (Marketwired) -- 09/11/13 -- Cloud Partners
Conference - CounterPath Corporation (NASDAQ:CPAH) (TSX:CCV), a
leading developer of award-winning desktop, tablet and mobile VoIP
software products and solutions, today announced it is officially
launching a Master Distribution Program to empower channel partners,
Value Added Resellers (VARs) and other resellers to distribute
CounterPath Bria desktop and mobile softphones, configuration
solutions and cloud-based Software as a Service (SaaS) mobility
solutions to their enterprise and commercial customers. Further, the
company announced that it has entered into its first three Master
Distribution Program agreements with Interwork Technologies,
TeleDynamics and World Telecom Group (WTG). These announcements were
made from the Cloud Partners Conference show in Chicago, Illinois
where CounterPath is exhibiting and conducting live demonstrations of
Bria SaaS from September 11 through September 13.  
The CounterPath Master Distribution Program is designed to help
channel partners meet increasing demand for desktop and mobile
softphones within the enterprise. According to Gartner, 57% of all
enterprise telephony extension licenses worldwide are IP-based and in
North America alone 74% are IP-based. Desktop and mobile softphones
have the largest CAGR of 16.9% for the period of 2013-2017 of all
business telephones, and it is estimated that by 2017, desktop and
mobile softphones will represent 25% of all business telephone
shipments.  
CounterPath has entered into Master Distribution Program agreements
with the following partners which, together, represent more than
10,000 VARs and agents across North America: 


 
--  Interwork Technologies - With over 2,000 partners in its network,
    Interwork Technologies is a value-added specialty distributor of
    Security, VoIP, and Information Management/Storage solutions. Interwork
    helps resellers and vendors develop new business opportunities that will
    help them grow into new markets. The company also serves an extensive
    partner network of resellers and solution providers as an advisor in
    emerging technologies. Established in 1991, Interwork has field sales
    resources in both Canada and the US. 
    
--  TeleDynamics - TeleDynamics is a wholesale supplier of
    telecommunications products and consumer electronics. A proud
    distributor for over 250 manufacturers, TeleDynamics continues to grow
    its lines in order to bring customers the latest products to help their
    businesses succeed. Its portfolio of products includes Panasonic, NEC,
    Xorcom, Allworx. Yeastar, Grandstream, Ipitomy, Plantronics and Polycom.
    Founded 30 years ago, the company has nurtured a tradition of excellent
    customer service and expert product knowledge while providing
    competitive pricing to customers. 
    
--  World Telecom Group (WTG) - WTG is a Connectivity Services Distributor
    and one of the top Master Agents in the US. As a CRN 5 Star Vendor for
    Connectivity Services, WTG has provided exceptional service to agent and
    VAR partners since 1996. Commerce Consulting Corporation (CCC), WTG's
    parent company, has the most diverse portfolio in the industry with over
    100 Providers, including voice, data, managed services and cloud
    products and services. It also includes the following specialty
    Divisions with dedicated extra support: Cloudology, award winning
    wireless/mobility, Equipment, International, Wholesale, Cost Containment
    (TEM, Logistics and all other Cost Containment) and its Energy Division,
    Energent. 

 
"In recent months CounterPath has increasingly been working to meet
the needs of channel partners," said Todd Carothers, EVP of Marketing
and Products. "By formalizing our channel partner program and
launching the Master Distribution Program, we are able to streamline
our offerings, better support the efforts of our partners, and
ultimately increase demand for our products and services."  
"The Apple iTunes and Google Play stores present unique challenges
for mass distribution because they primarily focus on the consumer
market," continued Carothers. "By making enterprise-ready softphone
clients readily downloadable via these stores and enabling remote
configuration in the cloud, CounterPath has 'cracked the code' and
made it easy for channel partners to help their customers roll out
softphones to employees quickly and painlessly." 
CounterPath's Master Distribution Program is available to qualified
Master Agents and VARs worldwide. Initially launched in North
America, the Master Distribution Program enables channel partners to
leverage CounterPath's interoperability program, hosted Client
Configuration Server (CCS) platform and Bria product line to create a
multi-tiered distribution system between CounterPath and the end
user. The launch of CounterPath's Master Distribution Program aligns
with the launch of CounterPath's managed cloud mobility SaaS
solution. CounterPath's cloud mobility SaaS solution enables VARs and
Agent resellers to offer their customers a fully managed cloud-based
mobility solution. 
To learn more about the CounterPath Master Distribution Program and
other channel partner opportunities, please contact
channelpartner@counterpath.com.  
About CounterPath 
CounterPath's SIP-based VoIP softphones are changing the face of
telecommunications. An industry and user favorite, Bria softphones
for desktop and mobile devices, together with the Company's server
applications and Fixed Mobile Convergence (FMC) solutions, enable
service providers, OEMs and enterprises large and small around the
globe to offer a seamless and unified communications experience
across both fixed and mobile networks. Standards-based,
cost-effective and reliable, CounterPath's award-winning solutions
power the voice and video calling, messaging, and presence offerings
of customers such as Alcatel-Lucent, AT&T, Verizon, BT, Mobilkom
Austria, Rogers, Avaya, BroadSoft, Cisco Systems, GENBAND, Metaswitch
Networks, Mitel, NTT and NEC.  
For more information about CounterPath's Bria softphone applications
and provisioning solutions, visit: www.counterpath.com/products. 
Contacts:
CounterPath
Dana Sissons
Hill + Knowlton Strategies
(604) 692-4236
pr@counterpath.com
 
 
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