Wireless Ronin's New RoninCast 4.2 Introduces Remote Media Screen Control Using
MINNEAPOLIS, MN -- (Marketwired) -- 09/11/13 -- Wireless Ronin
Technologies, Inc. (OTCQB: RNIN), a leading digital marketing
technologies solutions provider, releases a new version of its
flagship software platform, RoninCast(R) 4.2. The upgrade expands the
functionality of the interactive digital marketing platform with a
"Play It Now" hot link feature that allows a mobile device to control
the content of nearby digital media displays in real time.
This exciting new functionality enhances both customer-facing and
employee-facing applications. Live education or sales presentations,
for example, become richer with RoninCast 4.2's ability to control
varying content on devices around a room from a single presentation
for a true multi-media effect. The "Play It Now" feature is also
ideal for in-store sales support applications. In these situations, a
sales associate can lead a customer through product features on a
large format display, controlling the content from a smartphone or
The upgrade has been a key driver for winning recent new business,
including Indian Motorcycle, a division of NYSE-listed Polaris
Industries and a leader in the power sports industry. Customers or
sales advisors at an Indian Motorcycle dealership can select relevant
content from a table-side tablet and then send it to the large screen
of a RoninCast-powered Media Hearth in the dealership showroom. As
recently announced, Indian Motorcycle has installed this RoninCast
4.2-based interactive digital marketing solution at 35 dealerships,
with plans to expand across its dealer network nationwide.
The upgrade builds off the highly successful fourth-generation
RoninCast platform that was released in February 2013. RoninCast
leverages HTML5 capabilities to more cost-effectively deliver robust
digital content to current or emerging marketing technology
platforms, including digital signage, interactive kiosk, mobile,
social and web.
RoninCast 4.2's additional upgrades include enhanced security
features and additional integration with our digital music service
partner, Custom Channels. The RoninCast software now includes a
Custom Channels Widget that allows for the easy integration of the
Custom Channels music service and the ability to display "What's
Playing Now" on nearby digital screens. Tying together in-store music
with real-time updates of artist, title and album information on a
visual display creates an immersive brand experience for customers to
see and enjoy.
"We continue to make tremendous progress advancing our technology,
demonstrated by our second major software upgrade and release this
year," said Scott Koller, Wireless Ronin's president and CEO. "We
believe RoninCast 4.2 will drive broader adoption by existing
customers and generate new major customer wins like Indian
RoninCast 4.2 is scheduled for release in October 2013. To see a
video preview of the new "Play It Now" functionality, click here.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies,
Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing
technologies company. WRT combines interactive digital media --
signage, kiosks, mobile, social media and web -- to create 360-degree
solutions so companies will be "Communicating at Life Speed(R)" to
deliver the right content at the right place at the right time. WRT's
turnkey approach includes strategic consulting, creative development,
installation, hosting, training and support. Since launching its
cloud-based RoninCast(R) content management platform in 2003, WRT has
become the leading digital marketing provider for large-scale
deployments in retail, automotive, food service and public venues.
The company is headquartered in Minneapolis, Minnesota; its common
stock trades on the OTCQB as "RNIN."
Company Media Contacts:
Senior Vice President, Sales and Marketing
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
Press spacebar to pause and continue. Press esc to stop.