Freescale and ROHM will collaborate to deliver innovative automotive solutions for the Japanese and global markets

Freescale and ROHM will collaborate to deliver innovative automotive solutions
                     for the Japanese and global markets

Silicon leaders to focus on creating technologies that speed and simplify the
design and development of advanced automotive systems

PR Newswire

SANTA CLARA, Calif., Sept. 11, 2013

SANTA CLARA, Calif., Sept. 11, 2013 /PRNewswire/ -- Freescale Semiconductor
Japan Ltd. and ROHM Co. Ltd. have agreed to collaborate on select,
automotive-related activities designed to provide comprehensive solutions for
the Japanese and worldwide automotive markets.

(Logo: http://photos.prnewswire.com/prnh/20121018/LA95513LOGO)

The collaboration brings together two of the most prominent names in
automotive silicon. Freescale has a decades-long track record of delivering
innovative semiconductor solutions to many of the world's top automotive OEMs
and tier one suppliers, while ROHM is a leading provider of high-quality
peripherals, including discrete components and ASSPs supporting
microcontrollers for automotive markets in Japan and worldwide. Freescale and
ROHM plan to collaborate in market segments and technologies where the
companies' products do not compete.

"We are pleased to announce one of the first collaborations between Freescale
and a Japanese semiconductor manufacturer, established for the benefit of the
top automakers and tier one OEMs around the world," said David M. Uze, Vice
President of Freescale Semiconductor Inc., President and Representative
Director of Freescale Semiconductor Korea, Inc., and President of Freescale
Semiconductor Japan Ltd. "Bringing together two of the strongest silicon
providers in the industry is great news for the Japanese and larger global
automotive markets. We look forward to growing our relationship and developing
more technology solutions that underscore the individual strengths of these
two great companies."

The collaboration is expected to include cross-promotional activities, as well
as the joint creation of a range of solutions engineered to speed and simplify
the development of innovative, high-quality, cost-effective automotive
systems. Examples of this collaboration will include:

  oAn evaluation board based on Freescale's S12 MagniV automotive
    microcontrollers and leveraging discrete products from ROHM. Freescale's
    S12 MagniV is a mixed-signal microcontroller built on proven S12
    technology, non-volatile memory and high-voltage analog circuits.
  oA comprehensive CPU card reference design that integrates ROHM's ASSP and
    discrete products onto Freescale's Smart Application Blueprint for Rapid
    Engineering (SABRE) for Automotive Infotainment. The solution leverages
    the performance of Freescale's i.MX 6 series applications processor
    technology, together with ROHM's discrete technologies. The result is a
    compelling automotive infotainment reference design that enables optimal
    thermal design flexibility by keeping component sizes and part counts to a
    minimum. The CPU card reference design is expected to be available by
    November 2013 from ROHM.

"For years, ROHM has considered the automotive market to be its primary focus,
and has driven to meet on-time delivery and high quality," said Toshiki
Takano, Director for ROHM. "We are pleased to collaborate with Freescale to
enhance efforts to optimize its high-performance microcontrollers with our
high-quality peripherals. Our solutions will dramatically reduce customers'
time-to-market."

Media Contact:

Freescale Americas
Jack Taylor
jack.taylor@freescale.com

ROHM Semiconductor USA
Marketing@rohmsemiconductor.com

SOURCE ROHM Semiconductor

Website: http://www.rohm.com
 
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