City CarShare and Toyota Announce New Carsharing Fleet Dash at Bay Area Suburban Business Center

  City CarShare and Toyota Announce New Carsharing Fleet Dash at Bay Area
  Suburban Business Center

 Dash™ brings battery-powered carsharing to Pleasanton’s Hacienda, providing
             commuters with short-distance transportation options

Business Wire

PLEASANTON, Calif. -- September 11, 2013

City CarShare, the largest nonprofit carsharing organization in North America,
in partnership with Toyota Motor Sales, USA, Inc., today launched a new
carsharing program, Dash, at Hacienda in Pleasanton. Dash™, a three-year pilot
program, will offer short distance transportation options for both employer’s
business needs and for their carpool, vanpool and public transportation
commuters once they arrive to the park for work. The unique fleet is made up
of Scion iQ EV electric vehicles, which are designed specifically for the
carsharing market. As part of the pilot program, Toyota is providing thirty iQ
EVs to City CarShare’s Dash fleet (there are only 100 of these models in the
world). These vehicles will be located in various electric vehicle charging
stations throughout and near Hacienda.

City CarShare’s Dash™ will provide battery-powered transportation options to
the nearly 20 percent of the Park’s employees that use alternative
transportation methods to get to work. The cars will allow employees to attend
local meetings and run errands. Dash’s launch at Hacienda will also encourage
single-car commuters to use public transit and / or join a carpool / vanpool
and become carsharing members. Employees who join City CarShare will be able
to use the electric vehicles by the hour for a low cost.

“City CarShare is pleased to introduce Pleasanton’s first electric carsharing
vehicles at Hacienda, through our Dash fleet,” said Rick Hutchinson, CEO of
City CarShare. “By providing a carsharing option for commuters, we are working
towards our goal to take 20,000 cars off of Bay Area roads by 2020, while
promoting and encouraging transit, walking, carpooling and cycling.”

The Scion iQ EVs feature a high-output lithium-ion battery system that
delivers an electric power consumption rate of 104 Wh/km in an ultra-compact
package. In ideal stop-and-go driving conditions, the 12-kWh battery provides
a range of about 40 miles and can be fully charged in about three hours. The
battery electric four-seater vehicles do not consume gasoline or produce
tailpipe emissions.

“Toyota is exploring new business models like the City Car Share Dash fleet to
meet the future mobility needs of our customers,” said Craig Scott, advanced
technology vehicle manager for Toyota Motor Sales USA Inc. “The Scion iQ EV
fleet will help us understand how electric vehicles are used in an active car
sharing program and the viability of this type of program for future

The Dash™ fleet will offer multiple benefits, such as reducing road congestion
by encouraging carpooling and replacing short trips made by gasoline vehicles
during the workday – trips that produce the most harmful “start-up” emissions.
City CarShare members have saved a total of 487 million pounds of CO2 since
the organization launched in 2001. Additionally, each Dash vehicle will
contribute to City CarShare’s goal of reducing congestion and carbon emissions
throughout the Bay Area.

"Hacienda's Dash program provides a win-win combination of car sharing and
zero-emission vehicles as a model for cleaner transportation options in the
Bay Area," said Jack Broadbent, executive officer of the Bay Area Air Quality
Management District. "The Air District fully supports innovative projects like
these, which offer advanced technology solutions to help reduce the overall
impact of traffic on regional air quality."

“Pleasanton and Hacienda are extremely excited about the launch of this
program which will offer more convenience to the thousands of commuters into
our city each day,” said Pleasanton Mayor Jerry Thorne. “The opportunity for
exposure to the new Scion iQ EV should bolster program appeal and dovetail
with the City’s goals.”

Dr. Susan Shaheen of the University of California at Berkeley’s Transportation
Sustainability Research Center has received generous support from Toyota Motor
North America to conduct research on the Dash program in the Pleasanton area.
The study will focus on user response to the program and calculate the social
and environmental impacts. The before-and-after study will span a two-year
period and be available to the public about six months after that via the TSRC

About City CarShare

City CarShare, a Bay Area nonprofit, provides convenient, affordable access to
shared cars in order to reduce individual car ownership and usage. By
providing innovative and technologically advanced mobility options to members,
we help to improve the environment and quality of life in our cities through
the reduction of traffic, parking problems, and dependence on oil–while
promoting cleaner air, quieter streets and more open space. For more
information, Follow City CarShare on Facebook and
Twitter and Google+.

About Toyota

Toyota Motor Sales, Inc. (TMS), based in Torrance, CA, is the U.S. sales,
marketing, distribution and customer service arm of Toyota and Scion.

Toyota, the world's top automaker and creator of the Prius, is committed to
building vehicles for the way people live through our Toyota, Lexus and Scion
brands. Over the past 50 years, we’ve built more than 25 million cars and
trucks in North America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).
Our 1,800 North American dealerships sold more than 2.3 million cars and
trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today. (NYSE:TM) For more information
about Toyota, visit

Media Please Note:

Additional Pleasanton businesses participating in the Dash program to date

  *Schneider Electric
  *Nevada Pacific

Media Contacts:

For further details about City CarShare’s Dash or to schedule an interview,
please contact Camille Priselac at Landis Communications, Inc.: (917)
703-1660; or Donna Berry Glass at Landis Communications,
Inc.: (415) 561-0888; Images and video are available to
download at


forCity CarShare
Landis Communications
Camille Priselac,415-561-0888
Toyota Motor Sales, USA
Jana Hartline, 310-468-7977
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