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New Flagship Olympus OM-D E-M1® Camera Is The Pinnacle Of Olympus Innovation

 New Flagship Olympus OM-D E-M1® Camera Is The Pinnacle Of Olympus Innovation

Micro Four Thirds® Camera Delivers Maximum Four Thirds® Lens Performance, DSLR
Image Quality, Rugged Durability and Super-Large EVF; New Lenses Establish
M.ZUIKO® PRO Category

PR Newswire

CENTER VALLEY, Pa., Sept. 10, 2013

CENTER VALLEY, Pa., Sept. 10, 2013 /PRNewswire/ --In response to the demand
for a compact system camera as powerful as a professional DSLR, Olympus
introduces the OM-D E-M1^®, its new premium flagship camera and worthy Micro
Four Thirds successor to the Olympus E-5 DSLR. The E-M1 has a revolutionary
design for advanced photographers looking for a high-performance tool in a
compact system camera package. The powerful E-M1 is packed with incredible
speed and image quality that rivals full-frame DSLRs, in a portable yet
lightweight body designed to go anywhere.

(Photo: http://photos.prnewswire.com/prnh/20130910/NE75137)

The Olympus OM-D E-M1 now works seamlessly with all ZUIKO Digital lenses, in
addition to working with M.ZUIKO Digital lenses, so photographers can enjoy
optimum performance of the entire Olympus lens lineup. This is possible due to
advanced DUAL FAST AF system that combines both Contrast AF and On-Chip Phase
Detection AF. DSLR users familiar with an optical viewfinder will marvel at
its electronic viewfinder (EVF) that is as large as a full-frame DSLR
viewfinder and has added creative control. Its ergonomic body provides easy
access to all manual controls and is ready for action in the most difficult
shooting conditions.

Olympus also announces today the development of two new high-performance
lenses, establishing the M.ZUIKO PRO lens category. The ZUIKO Digital ED
12–40mm f2.8 PRO lens (24–80mm, 35mm equivalent) and the ZUIKO Digital ED
40–150mm f2.8 PRO (80–300mm, 35mm equivalent) will expand the imaging options
for professionals and serious photo enthusiasts alike.

DSLR Image Quality
With the OM-D E-M1, experience the highest image quality of any Olympus camera
through the combination of a new 16.3 megapixel Live MOS sensor, a new TruePic
VII image processor, and its best-in-class M.ZUIKO lenses. The TruePic VII
image processor reduces noise and color fading at high ISOs for improved image
reproduction. New Fine Detail Processing II technology configures the
appropriate sharpness processing for each individual lens for natural,
high-quality resolution, as well as reducing compression artifacts when
recording movies.

Fast and Accurate AF for Complete Four Thirds and Micro Four Thirds Lens
Compatibility
The newly developed DUAL FAST AF selects the ideal method, depending on lens
type and settings: either 37-point On-Chip Phase Detection AF or 81-point
Contrast Detection AF to maximize the performance of both ZUIKO and M.ZUIKO
lenses. Both systems work together to significantly improve continuous
autofocus tracking performance when a Micro Four Thirds lens is attached and
C-AF is selected. Users can select Group Target AF for a variety of
situations, Small Target AF for pinpoint shooting, or Super Spot AF for
capturing even smaller subjects and specifying a small area focus location
during macro shooting.

The TruePic VII engine supports 10 frames-per-second shooting with a
41-picture RAW buffer in single autofocus (S-AF) mode and 6.5
frames-per-second shooting with a 50-picture RAW buffer in continuous
autofocus (C-AF) mode.

New Super-Large Interactive Electronic Viewfinder
The E-M1's advanced, built-in Interactive Electronic Viewfinder features a
1.48x (35mm equivalent of .74x) magnification factor that rivals full-frame
DSLR cameras. The extremely high-resolution 2.36 million-dot LCD panel
provides a large, clear image that is on a par with optical viewfinders.
Tracking moving subjects is completely natural, with a display time lag of
only 0.029 seconds. Users can experiment with aspect ratio, magnification,
color, and highlight and shadow, and the effects of camera settings on
subjects are viewable prior to capturing the finished image. Adaptive
Brightness Control raises the brightness when shooting in bright outdoor
conditions and lowers the brightness in dark indoor conditions, reducing
visual errors from light and dark adaptation of the eye.

Color Creator is a new easy-to-use tool that fine-tunes hue and color
saturation using the intuitive GUI and Live View screen, so users can create
original images imbued with their own choice of colors. Creative Color was
created with a designer's sensitivity in mind, and hue can be adjusted in 30
steps, and color saturation adjusted in eight steps, including the baseline.

The Most Effective 5-Axis Image Stabilization System
The Olympus E-M1's built-in 5-Axis Image Stabilization with Multi-Motion IS
mechanism reduces the effects of camera motion and image blur from five
directions. Whether shooting stills or HD video, even the motion blur caused
by walking or running is stabilized. New algorithms make image stabilization
more effective at low shutter speeds. When it is employed while panning during
still image shooting or movie recording, IS-AUTO mode automatically detects
the camera's movements and provides optimal correction regardless of direction
or camera orientation – even when panning in a diagonal direction. Users can
check the image stabilization effects on the Live View screen as well as the
viewfinder to accurately frame and focus, even during telephoto or macro
shooting. Multi-Motion IS, used in combination with the 5-Axis Image
Stabilization mechanism, produces excellent correction during movie recording.

Rugged Freeze, Splash, Dustproof Durability
The Olympus OM-D E-M1 expands the dustproof and splashproof capabilities of
the E-M5 even further with freezeproof capabilities — guaranteed operation
down to 14 degrees F — for the best environmental resistance of any Olympus
interchangeable lens camera. Its durable magnesium alloy body, and
weather-resistant seals and gaskets block moisture and dust for use in any
environment, without sacrificing image quality. The camera's Supersonic Wave
Filter (SSWF) dust reduction system vibrates at a super-high speed of more
than 30,000 times per second to powerfully remove dust particles so users can
shoot in dusty environments.

Ultimate Camera Control
Advanced photographers will appreciate the intuitive 2x2 Dial Control system
to easily adjust four often-used functions with the camera's lever or two
dials: aperture/shutter speed, exposure compensation, ISO speed and white
balance. A built-in grip similar to that of the E-M5 makes shooting with Four
Thirds lenses more comfortable, and all frequently accessed buttons are
logically laid out. Controls are now more functional: the settings reset
function is activated by pressing and holding the OK button and there is a
toggle option for the My Settings shortcut and a locking mode dial to prevent
unintentional movement of the mode dial during shooting or when removing the
camera from a case or bag. The dedicated "mic-in" jack supports an external
microphone when recording HD movies and a built-in X-Sync socket easily
connects to studio strobes.

Built-In Wi-Fi
The Olympus OM-D E-M1 includes built-in Wi-Fi, and the set-up is simple. By
quickly scanning the QR code displayed on the camera's LCD with a smart
device, it syncs with the Wi-Fi network created by the camera. The free
Olympus Image Share 2.0 smartphone app synchronizes a user's smartphone and
E-M1 so the camera's "Live View" is effectively displayed on the phone, and
the camera can be controlled by touching the smartphone display as if it were
the camera. This is ideal for taking self-portraits, capturing images of
wildlife from a distance and sharing images easily online. The E-M1's remote
shooting function has been improved for use in all main shooting modes (P, A,
S, M and iAUTO). Users can now wirelessly adjust various settings, such as the
shutter speed, aperture value, ISO and exposure compensation, as well as
operate the Live Bulb shooting mode from their Wi-Fi devices. They can also
use their smartphone to embed GPS information into their images.

More Creative Features
New Diorama II adds to the popular range of Olympus in-camera Art Filters and
offers left and right blur effect in addition to the top and bottom blur
effect of Diorama I. The Olympus E-M1 is equipped with two variations of HDR
Shooting – HDR1 and HDR2. With a single press of the shutter button, four
images with differing exposures are captured and automatically merged in the
camera into a single HDR high-contrast image or super-high-contrast image.
Photo Story mode enables users to capture a scene from multiple viewpoints and
then combine the images into a single image to create unique collages inside
the camera. Time Lapse Movie converts the series of pictures taken using
interval shooting into a movie inside the camera. The Time Lapse Movie length
has been increased to a maximum of 100 seconds. The number of possible shots
that can be captured with Interval Shooting has been increased to 999. The
E-M1 is also equipped with Focus Peaking, which dramatically improves the
usability of older manual focus lenses.

New High-Performance Lenses and Accessories for Every Shooting Challenge
The M.ZUIKO Digital ED 12-40mm f2.8 PRO lens (24–80mm, 35mm equivalent) is the
first model in the new M.ZUIKO PRO category and is scheduled for release at
the same time as the Olympus OM-D E-M1. It features dustproof and waterproof
performance, toughness and excellent image quality. Its mount employs the same
type of sealing as the camera body and is Movie & Still Compatible (MSC) with
high-speed, near-silent autofocus during still shooting and high-definition
(HD) video capture. It maintains the brightness of a constant f2.8 aperture
for high-grade image creation, one of the requirements of professional
photographers for a high-performance lens.

The M.ZUIKO Digital ED 40-150mm F2.8 PRO (80–300mm, 35mm equivalent) also
joins the new M.ZUIKO PRO lens category. This lens is currently under
development, with a planned release in the latter half of 2014. It will be a
telephoto zoom lens with a bright constant f2.8 aperture and will feature a
dustproof and splashproof construction rugged enough for professional use.

Several new accessories are designed to complement the Olympus OM-D E-M1 and
broaden the creative horizons of all advanced photographers. The HLD-7 Power
Battery Holder is a dustproof and splashproof power battery holder that can
enable the capture of approximately 680 shots (based on CIPA tests) between
charges. It features a shutter button for shooting with the camera held
vertically and two control dials and two function buttons for the same easy
controls as when shooting from a horizontal position. The GS-5 Grip Strap for
the HLD-7 keeps buttons and dials accessible even when the battery holder is
attached. The PT-EP11 Underwater Case is made exclusively for the Olympus E-M1
and allows shooting down to 45 meters.

The new CBG-10 Camera Bag is compact, yet designed with Four Thirds lens use
in mind, and the highly water-resistant CS-42SF Soft Camera Case, which is
part of the Camera Bag CBG-10 system, is made exclusively for use with the
E-M1. The CSS-P118 Shoulder Strap is made of washable material with a slender
width that matches the versatility of the Micro Four Thirds System.

U.S. Pricing and Availability
The Olympus OM-D E-M1 will be available in October 2013 in the following
configurations.

Estimated Street Price:

$1399.99 Body only, available in Black

To find out more about the OM-D E-M1, and for a complete list of
specifications, visit the Olympus website at:
http://www.getolympus.com/e-m1.html

Journalists interested in more information, review units and high-resolution
images of the Olympus OM-D E-M1 should contact Keith Gordon, Mullen Public
Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus
Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com or visit the
Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and
delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its
ultimate parent company, Olympus Corporation, to develop breakthrough
technologies with revolutionary product design and functionality that enhance
people's lives every day. These include:

  oDigital Cameras
  oProfessional and Interchangeable Lens System Cameras
  oRelated Underwater Products and Accessories
  oDigital and Microcassette Recorders
  oDigital Media
  oBinoculars

Olympus Imaging America Inc. is responsible for sales in the United States,
Canada, Mexico, the Caribbean, and Central and South America. For more
information, visit: www.olympusamerica.com.

* Olympus Image Share 2.0 is compatible with most smartphones. Please visit
http://www.getolympus.com/olympusimageshare for phone compatibility
information.

Specifications and design are subject to change without any notice or
obligation on the part of the manufacturer.

"Olympus," "ZUIKO," "Olympus OM-D," "OM-D", "Micro Four Thirds" and "Four
Thirds" are trademarks or registered trademarks of Olympus Corporation,
Olympus America Inc., and/or their affiliated entities.

©2013 Olympus Imaging America Inc.

SOURCE Olympus Imaging America Inc.

Website: http://www.olympusamerica.com
 
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