McDonald's Reports August Comparable Sales

                  McDonald's Reports August Comparable Sales

PR Newswire

OAK BROOK, Ill., Sept. 10, 2013

OAK BROOK, Ill., Sept. 10, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales increased 1.9% in August. Performance
by segment was as follows:

  oU.S. up 0.2%
  oEurope up 3.3%
  oAsia/Pacific, Middle East and Africa (APMEA) down 0.5%

"Ensuring that each of our strategies resonates with our customers is the key
to our performance - today and for the long-term," said McDonald's President
and Chief Executive Officer Don Thompson. "We remain confident in the
fundamental strength of the McDonald's System and our ability to connect with
customers and deliver the menu choices, value and convenience they expect from

In August, U.S. comparable sales were up 0.2% reflecting the popularity of the
Monopoly promotion dampened by the persistently challenging environment.
Moving forward, the U.S. is intent on enhancing results by strengthening its
value leadership and featuring relevant new product offerings across all
dayparts and price tiers.

In Europe, August's comparable sales increased 3.3% as positive performance in
the U.K., France and Russia was slightly offset by negative results in
Germany. Europe's results benefited from the introduction of blended-ice
beverages in the U.K., strong premium food events in the U.K. and Russia and
emphasis on core products in France. Given Europe's tepid economic
environment, McDonald's is taking a holistic approach to building demand with
a combination of reinvigorated value platforms and compelling limited-time
menu choices served in contemporary surroundings.

Comparable sales in APMEA declined 0.5% in August against strong prior year
results. The segment's performance reflects negative sales results in Japan,
China and Australia partially offset by positive results in many other markets
and the shift in timing of Ramadan. APMEA is focused on enhancing its
connection with consumers by putting greater emphasis on the everyday
affordability, locally-relevant products and convenience that only McDonald's
can provide.

Systemwide sales for the month increased 2.8%, or 4.7% in constant currencies.

Percent Increase/(Decrease)    Comparable Sales  Systemwide Sales
                                                 As        Constant
Month ended August 31, 2013,   2013       2012   Reported  Currency
McDonald's Corporation         1.9        3.7    2.8       4.7
Major Segments:
U.S.                           0.2        3.0    1.2       1.2
Europe                         3.3        3.1    11.0      6.3
APMEA                          (0.5)      5.7    (5.3)     4.8
Year-To-Date August 31, 2013,
McDonald's Corporation         0.4        4.4    1.3       3.0
Major Segments:
U.S.                           0.2        4.8    1.1       1.1
Europe                         (0.2)      3.5    4.0       2.5
APMEA                          (1.7)      2.8    (3.4)     3.4


  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In August 2013, this calendar shift/trading day adjustment
    consisted of one less Wednesday and one more Saturday compared with August
    2012. The resulting adjustment varied by area of the world, ranging from
    approximately 0.5% to 1.4%. In addition, the timing of holidays can impact
    comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee

Upcoming Communications

Tim Fenton, Chief Operating Officer, and Pete Bensen, Chief Financial Officer,
will speak at the Goldman Sachs Global Retailing Conference at 8:50 a.m.
(Eastern Time) in New York on September 11, 2013. This presentation will be
webcast live and available for replay for a limited time thereafter at

McDonald's tentatively plans to release third quarter results before the
market opens on October 21, 2013 and will host an investor webcast. This
webcast will be broadcast live and available for replay for a limited time
thereafter at

McDonald's is the world's leading global foodservice retailer with over 34,500
locations serving more than 69 million customers in more than 100 countries
each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Contact: Investors, Kathy Martin, 630-623-7833; or Media, Heidi Barker,
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