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UK's Federation Against Copyright Theft Combats Online Piracy with IBM Big Data Analytics



  UK's Federation Against Copyright Theft Combats Online Piracy with IBM Big
                                Data Analytics

FACT Achieves Significant Reductions in Pirated Cinema Recordings with
Intelligence Analytics Capabilities

PR Newswire

LONDON, Sept. 10, 2013

LONDON, Sept. 10, 2013 /PRNewswire/ -- The Federation Against Copyright Theft
(FACT) is using IBM (NYSE: IBM) Big Data intelligence analytics software to
help combat piracy of intellectual property (IP) among its members. The IBM
technology has helped FACT increase access to better intelligence and improves
efficiency in identifying individuals and organizations that create and
distribute fraudulent, copyright-infringing content in all forms.

(Logo:  http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

Established in 1983, FACT is dedicated to protecting the IP of its members,
working with industry partners and law enforcement bodies worldwide. Members
of FACT include global and UK film distributors, TV broadcasters and sport
rights owners.

FACT's access to better intelligence through the IBM Big Data intelligence
analytics software has virtually eliminated illegal in-cinema recordings in
the UK, with only one such recording in the past two years. Previously, more
than 90 percent of the counterfeit versions of movies originated from a copy
recorded in a cinema. This has led to more prosecutions of those responsible
for the capturing, copying, sharing and selling of illegal pirated copies of
audio-visual media.

According to a report published by Oxford Economics and commissioned by
Respect for Film, the audio-visual sector loses more than £500 million in the
UK each year because of copyright theft. Fraud of this scale has significant
economic impact on an industry that supports 1.9 million jobs in the UK and
accounts for more than eight percent of GDP.

FACT has used IBM Big Data intelligence analytics software since 2005 when it
replaced a system of managing large volumes of data in spreadsheets. With an
intelligence-led approach, data analysts at FACT can now quickly establish
patterns and relationships, and make non-obvious connections between disparate
sources of data.

In one such case in 2012, surfthechannel.com was running a massive pirate
movie website. At its peak, surfthechannel.com was the 514th most visited
website in the world, providing access to more than 5,000 pirated films and TV
programs. The value of sales lost to the film industry was estimated at up to
£198m.

FACT analysts, using IBM Big Data intelligence analytics software, were able
to access publicly available chat logs, forum messages and other generally
available data. Using a visual mapping illustration of the data, FACT
identified non-obvious links between the various data trails, which in turn
assisted with identifying the culprit.

Based on FACT's work, the owner of the site was found guilty of conspiracy to
defraud. 

"Our role in successfully detecting and targeting those involved in crimes
that impact our members requires the ability to foresee and be aware of the
technological changes that occur constantly," said Keith Byrne, Intelligence
Manager at FACT. "The IBM technology is vital to our work at FACT and enables
us to better protect our members' valuable creative intellectual property."

In recent years, FACT has witnessed a significant shift away from the
distribution and sale of infringing film content in DVD format to digital
pirating through downloads, file-sharing and streaming.

Pirating of films has a huge impact on creators of entertainment. If creators
are unable to derive a return from their work, they will have less incentive
to produce the next film, TV program or other content and may struggle to get
financing. Fraud of this kind also impacts cinemas, service industries,
retailers and the livelihood of employees who depend on the survival of the
creative sector.

"FACT is a tenacious and professional organization, respected by law
enforcement and the judiciary," said Lavinia Carey, Director General, British
Video Association. "They have the skills and the tools to tackle the online
piracy landscape in the UK just as successfully as they did with physical
sales."

"Providing access to better intelligence can greatly assist in detecting and
targeting those involved in crimes of this nature," said Shaun Hipgrave,
Intelligence Analytics Executive, IBM. "Our clients are able to make use of
IBM technology as a valuable tool in the fight against fraud."

Part of a broad portfolio of counter-fraud solutions, IBM Big Data
intelligence analytics software provides a dedicated environment for
information fusion, collaboration and information sharing.  It helps
facilitate and support operational analysis, improve situational awareness and
provides faster, more informed decision making across and inside
organizations.

For more information about IBM Big Data intelligence analytics technology,
visit:
http://www-03.ibm.com/software/products/us/en/fraud-intelligence-analysis

For more information about FACT, visit http://www.fact-uk.org.uk/

CONTACTS:

Kathy Tyler
IBM Media Relations
+44 (0) 7771 976255
kathleen.tyler@uk.ibm.com

Mitchell Derman
IBM Media Relations
+1 571 216 8712
mderman@us.ibm.com

 

SOURCE IBM

Website: http://www.ibm.com
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