GOL launches new mileage accrual model for its loyalty program

        GOL launches new mileage accrual model for its loyalty program

PR Newswire

SAO PAULO, Sept. 10, 2013

SAO PAULO, Sept. 10, 2013 /PRNewswire/ --GOL Linhas Aereas Inteligentes S.A.
(BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B-, Moody's: B3), the
largest low-cost and low-fare airline in Latin America, will implement a new
mileage accrual model for domestic and international flights as of October 10,
2013. The aim is to further secure the loyalty of passengers with
differentiated flight frequencies and consumption standards. The practice is
consistent with the world's leading Frequent Flyer Programs and with GOL's
strategy of increasing the attractiveness of the product for passengers who
are more loyal to the company. The new model favors and rewards those who fly
most with and are most loyal to GOL/SMILES, especially the Gold and Diamond
categories.

This initiative simplifies the rules for mileage accrual, as the new model
makes the calculation of accrued miles per flight easier. In the case of
domestic flights, the calculation will be based on the price of the ticket and
no longer on flight distance. In order to maintain the attractiveness of
promotional fares that already offer price benefits, these will no longer
accrue miles. In the previous model, Scheduled and Flexible fares accrued 100%
and 125%, respectively, based on the length of the flight.

The Company will continue to use distance to calculate accrued miles on
international flights. As of now, passengers will receive at least 5,000 miles
on flights to the United States, 3,000 miles on flights to Central America and
the Caribbean and 1,000 miles on flights to South America. There is no minimum
for code-share flights because the connections are also considered for the
purpose of accruing miles.

We will continue to offer different bonuses per category on both domestic and
international flights. SMILES Diamond clients will receive a 100% bonus on
accrued miles, Gold clients 50% and Silver clients 25%.

For further information visit www.voegol.com.br/ir

CONTACTS

INVESTOR RELATIONS
Phone: +55 (11) 2128-4700
E-mail: ri@golnaweb.com.br

CORPORATE COMMUNICATIONS
Phone: +55 (11) 2128-4183
E-mail: comcorp@golnaweb.com.br

ABOUT GOL LINHAS AEREAS INTELIGENTES S.A.

GOL Linhas Aereas Inteligentes S.A. (BM&FBovespa: GOLL4 and NYSE: GOL), is the
largest low-cost and low-fare airline in Latin America.

SOURCE GOL Linhas Aereas Inteligentes S.A.

Website: http://www.voegol.com.br/ir