NTT DOCOMO & Apple Team Up to Offer iPhone in Japan on Friday, September 20

  NTT DOCOMO & Apple Team Up to Offer iPhone in Japan on Friday, September 20

Business Wire

TOKYO & CUPERTINO, Calif. -- September 10, 2013

NTT DOCOMO and Apple® today announced that iPhone® 5s, the most
forward-thinking smartphone in the world, and iPhone 5c, the most colorful
iPhone yet, will be available on the DOCOMO network beginning on Friday,
September 20. iPhone 5s features an all-new A7 chip, making iPhone 5s the
world’s first smartphone with 64-bit desktop-class architecture for blazing
fast performance, an all-new 8 megapixel iSight® camera and introduces Touch
ID™, an innovative way to simply and securely unlock your iPhone. iPhone 5c
features an all-new design, packed with incredible features that people know
and love, in five gorgeous colors—blue, green, pink, yellow and white.

“We’re thrilled to offer the incredible new iPhone 5s and iPhone 5c to our
customers,” said Kaoru Kato, President and CEO of NTT DOCOMO, Inc. “We know
our customers will enjoy the amazing experience of iPhone on DOCOMO’s
high-quality network.”

“NTT DOCOMO has built an impressive network, the largest in the nation with
over 60 million customers,” said Tim Cook, Apple’s CEO. “We’ve enjoyed
tremendous success with iPhone in Japan, in fact it’s the top selling
smartphone in the country, and we look forward to delivering iPhone into even
more customers’ hands through NTT DOCOMO.”

With the launch of the new iPhone 5s, iPhone 5c and iOS 7, Apple is ushering
in the next generation of mobile computing, delivering an incredible new
hardware and software experience that only Apple could create. iPhone 5s
redefines the best smartphone experience in the world with amazing new
features all packed into a remarkable thin and light design, including the
Apple-designed A7 64-bit chip, all-new 8 megapixel iSight camera with True
Tone flash and introducing Touch ID, an innovative way to simply and securely
unlock your phone with just the touch of a finger. iPhone 5c features an all
new-design, packed with features people know and love like the beautiful
4-inch Retina® display, blazing fast performance of the A6 chip, and the 8
megapixel iSight camera—all while delivering great battery life.^¹ iPhone 5s
and iPhone 5c both offer more LTE bands^² than any other smartphone in the
world and include all-new FaceTime® HD cameras.

iPhone 5s and iPhone 5c feature iOS 7, the most significant iOS update since
the original iPhone, featuring a stunning new user interface, completely
redesigned with an elegant color palette, distinct, functional layers and
subtle motion that make it feel more alive. iOS 7 has hundreds of great new
features, including Control Center, Notification Center, improved
Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes
Radio℠, a free Internet radio service based on the music you listen to on

Beginning on Friday, September 13, customers can pre-order iPhone 5c at DOCOMO
dealers^⁴ and the first 30,000 docomo Premier Club Premier Stage^⁵ customers
can pre-order from DOCOMO’s website.^⁶

For more information on iPhone, please visit

^¹ Battery life depends on device settings, usage and other factors. Actual
results vary.

^² LTE is available through select carriers. Network speeds are dependent on
carrier networks, check with your carrier for details.

^³ iTunes Radio will be available with the launch of iOS 7 in the US.

^⁴ DOCOMO will make an announcement of the DOCOMO dealers at a later date.

^⁵ docomo Premier Club Premier Stage: Customers who have applied to the
company’s membership program “docomo Premier Club,” and those who have ten
years or more length of subscription, or, those with accumulated stage points
of 2,500 or more for the period between January 2012 through December 2012.

^⁶ Customers can apply for pre-orders on the website, but to buy and receive
the actual handset they need to come to a DOCOMO shop specified at the time of

NTT DOCOMO provides innovative, convenient and secure mobile services that
enable smarter living for each customer. The company serves over 61 million
mobile customers in Japan via advanced wireless networks, including a
nationwide 3G network and one of the world’s first commercial LTE networks.
Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading
developer of cutting-edge technologies for NFC mobile payments, mobile GPS,
mobile TV, intuitive mobile assistance, environmental monitoring, smart grids
and much more. Overseas, the company provides technical and operational
expertise to eight mobile operators and other partner companies. NTT DOCOMO is
listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges.
Please visit for more information.

Apple designs Macs, the best personal computers in the world, along with OS X,
iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store, and is defining the
future of mobile media and computing devices with iPad.

NOTE TO EDITORS: For additional information visit Apple’s PR website
(, or call Apple’s Media Helpline at (408) 974-2042.

© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS,
Macintosh, iPhone, iSight, Touch ID, Retina, FaceTime, AirDrop, Safari, Siri
and iTunes Radio are trademarks of Apple. Other company and product names may
be trademarks of their respective owners.


Teresa Brewer, 408-974-6851
Takuya Ori, +81 3 5156 1366
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