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BNY Mellon Named "Official Investments Company" of the San Francisco 49ers

  BNY Mellon Named "Official Investments Company" of the San Francisco 49ers


PR Newswire

NEW YORK and SANTA CLARA, Calif., Sept. 10, 2013

NEW YORK and SANTA CLARA, Calif., Sept. 10, 2013 /PRNewswire/ -- The San
Francisco 49ers football team today announced that BNY Mellon, the global
leader in investment management and investment services, has been named the
"Official Investments Company" for the football team and a Founding Partner of
Levi's® Stadium in Santa Clara, California. The 10-year agreement is set to
begin in 2014 and run through the 2023 season.

As the Official Investments Company and Founding Partner, BNY Mellon will gain
a host of benefits including exclusive branding rights for the premium East
and West Legacy Clubs located at field level. These clubs at the 50-yard line
will serve more than 900 patrons each game day. Team tunnels that run through
the clubs will allow fans to watch players walk onto the field in a truly
unique setting.

"The vision for Levi's® Stadium has always been to provide an individually
customized user experience through the use of innovative technology," said San
Francisco 49ers CEO Jed York. "BNY Mellon shares a similar philosophy in
utilizing some of the most innovative thinking in the investment industry to
develop specialized solutions to address their clients' financial goals and
challenges. We are excited to partner with BNY Mellon as it continues to
establish itself as a major player not only in the Bay Area, but throughout
the West Coast."

BNY Mellon will also receive in-bowl permanent and digital signage, an
integrated media package that includes radio and television placements,
various hospitality assets and the opportunity to host several exclusive
events for key clients, prospects and strategic partners throughout the year.

"The 49ers are a first-class, high-quality franchise with vibrant leadership
and a strong fan base," said BNY Mellon Investment Management CEO Curtis
Arledge. "Through this new partnership we can extend our investment and wealth
management footprint across Northern California and the West Coast. As a
global investments company, we place technology and innovation at the heart of
everything we do for our clients. It makes sense for us to be closely
associated with the best and brightest minds of one of the country's premiere
technology centers."

"As a major U.S. wealth market and one of our fastest-growing regions, the
West Coast is a key part of our growth strategy and has been for years," said
BNY Mellon Wealth Management CEO Larry Hughes. "We view our partnership with
the 49ers as integral to our strategic growth plans in the area." 

BNY Mellon's robust presence in California includes the leadership of David
Emmes, President of U.S. Markets-West for BNY Mellon Wealth Management, and
Gabriela Parcella, CEO of Mellon Capital. The company employs more than 900
people in 10 California locations supporting its Wealth, Investment Management
and Corporate Trust businesses. Staff size for BNY Mellon Wealth Management's
San Francisco region grew 30 percent from 2011 to 2012 and the firm plans to
increase its San Francisco staff by another 50 percent by mid-2014. This will
include a number of new professional positions for its planned Silicon Valley

About Levi's® Stadium

Levi's® Stadium will not only be the new home to the San Francisco 49ers, but
it will also serve as one of the world's best outdoor sports and entertainment
venues. It was designed by HNTB and is being built by Turner/Devcon for the
Santa Clara Stadium Authority. The $1.2 billion venue will have 1.85 million
square feet, seat approximately 68,500 and will feature an expected 165 luxury
suites and 8,500 club seats. It was designed to be a multi-purpose facility
with the flexibility to host a wide range of events, including domestic and
international soccer, college football, motocross, concerts and various civic
events, and will be expandable for major events such as the Super Bowl. For
more information, go to

About BNY Mellon

BNY Mellon Wealth Management is a leading wealth manager, serving clients who
today include financially successful individuals and families, their family
offices and businesses, planned giving programs, and endowments and
foundations. It holds more than $175 billion in private client assets, as of
June 30, 2013, and conducts business through various operating subsidiaries of
The Bank of New York Mellon Corporation.  For more information go to or follow us on Twitter @BNYMellonWealth.

BNY Mellon Investment Management is one of the world's leading investment
management organizations and one of the top U.S. wealth managers, with $1.4
trillion in assets under management. It encompasses BNY Mellon's affiliated
investment management firms, wealth management services and global
distribution companies. More information can be found at

BNY Mellon is a global investments company dedicated to helping its clients
manage and service their financial assets throughout the investment lifecycle.
Whether providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment management and
investment services in 35 countries and more than 100 markets. As of June 30,
2013, BNY Mellon had $26.2 trillion in assets under custody and/or
administration, and $1.4 trillion in assets under management. BNY Mellon can
act as a single point of contact for clients looking to create, trade, hold,
manage, service, distribute or restructure investments. BNY Mellon is the
corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
Additional information is available on, or follow us on Twitter

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play in the
NFC West division and have won five Super Bowl trophies including Super Bowl
XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six conference
championships and 19 divisional championships and was the first major league
professional sports team to be based in San Francisco over 60 years ago.
Please visit and follow the 49ers on Facebook and Twitter


Contact: BNY Mellon Contacts: Susan Rivers 617-722-7193, or Patrice Kozlowski 212-922-6030; 49ers Contacts: Talia Malik - (408) 986-4891
-; Bob Lange - (408) 562-4987 -
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