Kiruna in Swedish Lapland and Spaceport Sweden Select IDEAS to Lead the development of a Space Visitor & Science Center

  Kiruna in Swedish Lapland and Spaceport Sweden Select IDEAS to Lead the
  development of a Space Visitor & Science Center

Business Wire

ORLANDO, Fla. -- September 10, 2013

Kiruna, in Swedish Lapland, together with Spaceport Sweden, are proud to
announce the partnering with IDEAS, a world leading media and experience
design studio, for the development of a Space Visitor & Science Center in
Kiruna, Sweden contributing to a world-class year-round destination.

The tourism industry is one of Sweden’s fastest growing industries where the
national objective is to double the industry revenue, jobs and visitors until
the year 2020. As part of the project, a feasibility and concept study has now
been initiated to develop a world-class attraction in a Space Visitor &
Science Center in Kiruna.

“Kiruna is already a destination whose value increases daily. It’s the center
of what I would call an "experience nexus" and there are things available that
are not possible anywhere else in the world,” commented Bob Allen, Chief
Storytelling Officer, IDEAS. “This great wild place is one of the few left and
it is quite literally on the top of the world. As it evolves along with the
growing industry, Spaceport Sweden will offer not only a gateway for European
space tourism, but a singular destination for research and discovery of all
kinds. Team IDEAS is honored to have been chosen to explore initial creative
concepts and preliminary feasibility planning for this absolutely unique

IDEAS leads a team of companies that will work together to provide the
feasibility and concept study during a three month initial contract. Other
team members include: Integrated Insight, Inc.;Exline Design and
Architecture; Hurricane Communications and Consulting; andBlackhorse
Worldwide. Team IDEAS members have provided a broad range of services in
experience design for a long list of clients.

“Building on Kiruna’s heritage, our aim is to establish Europe’s gateway to
space and by further capturing the synergies between space, mining, aviation
and tourism, we seek to create a center for adventures, education, research
and cross-industry collaboration,” says Karin Nilsdotter, CEO Spaceport
Sweden. “Team IDEAS forms a cutting edge group of leading and relevant
experience. They are ideally suited to design and to develop the market
analysis, story, concept and facilities of the Kiruna Space Visitor & Science
Center, creating value for our partners and contribute to growth by
strengthening the region's attractiveness.”

Team IDEAS visited Kiruna recently to meet with key stakeholders, learning
more about the destination and to further conduct StoryJam™. StoryJam is a
process designed by IDEAS to help develop a core narrative to in this case,
support the development of a thriving commercial spaceport and visitor’s
experience. Over 40 representatives from local to international stakeholders
participated in a full day workshop.

For more about Spaceport Sweden visit

For more about IDEAS visit


John Lux, 407-601-7878
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